Full-Time
Updated on 8/12/2026
Universal baby registry with affiliate revenue
$74.7k - $89.6k/yr
Commercial Point, OH, USA
In Person
Fulfillment teams work on-site.
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Babylist is a universal baby registry platform that lets expecting and new parents add baby products from multiple stores into one registry, rather than being tied to a single retailer. Parents create a registry, browse items from partner retailers like Amazon, Target, and Etsy, and add products from different stores in one place, aided by expert-vetted guides, an interactive checklist, and curated kits. It differentiates itself by enabling cross-store registries with practical planning tools and curated offerings, supported by affiliate commissions, exclusive kits, and advertising partnerships. The goal is to simplify shopping and planning for new parents, helping them feel confident about having everything they need while driving ongoing engagement for the business.
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$40M
Headquarters
Oakland, California
Founded
2011
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Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Sick Leave
Remote Work Options
Flexible Work Hours
Wellness Program
Mental Health Support
Company Equity
Jenn Hyman, who left Rent the Runway in May, will become CEO of baby registry service Babylist on 9 September. Babylist founder Natalie Gordon will transition to executive chair. The move represents a rare founder-to-founder CEO handoff. Gordon has built Babylist for 15 years, whilst Hyman spent 18 years at Rent the Runway, taking it public in 2021. Babylist is on track for $1 billion in revenue this year and approaching an IPO — roughly three times Rent the Runway's $330 million revenue last year. Gordon began considering stepping aside 18 months ago, before one of the company's strongest years. The pair met last autumn, and Hyman joined Babylist's board in January. Hyman will adapt from fashion's in-person culture to Babylist's fully remote workforce of 300 employees.
Babylist announced that founder and CEO Natalie Gordon will transition to Executive Chair, with Jennifer Hyman becoming CEO on 9 September 2026. Hyman co-founded Rent the Runway in 2009 and led it through its 2021 IPO. She joined Babylist's board earlier this year. Founded in 2011, Babylist surpassed $750 million in annual revenue in 2025, achieving 45% year-over-year growth and its eighth consecutive year of profitability. The company is tracking towards $1 billion in revenue in 2026. Nearly 40% of first-time parents in the United States use the platform. Babylist has expanded beyond its universal gifting registry to include Babylist Health, which launched in 2022 and is approaching $100 million in revenue, and Early Investor, launched in July 2026. The company employs approximately 800 people across the United States.
Babylist has launched Early Investor, a platform enabling parents to create shared education savings pages for their children. The product allows parents to connect existing 529 or 530A accounts and share links with family and friends, simplifying contributions towards education costs. The platform includes comparison tools for Trump Accounts (530A) and 529 plans, alongside a state-by-state eligibility checker. According to Babylist research, whilst 39% of new parents already have 529 plans, only 23% feel confident selecting the right savings account. Early Investor builds on Babylist Money, launched in February 2026. The company recently surpassed $750 million in annual revenue, achieving 45% year-over-year growth and its eighth consecutive year of profitability. Babylist's platform is used by over 40% of first-time parents in the US.
Babylist, the leading platform for expecting and new parents, has appointed Jill Cress as chief marketing officer, effective May 2026. Cress will report to founder and CEO Natalie Gordon and oversee brand, performance, content and experiential marketing. Cress brings over 20 years of experience transforming major brands. She previously served as chief marketing and experience officer at H&R Block, where she led the company's evolution into fintech. At PayPal, she repositioned the company from a checkout button into a digital wallet platform, supporting over 100 million new users. The appointment comes as Babylist reports 45% year-over-year revenue growth to over $750 million in 2025, marking its eighth consecutive profitable year. The company plans to open a New York showroom in late summer 2026, following its Beverly Hills flagship location.
Babylist, the leading platform for expecting families, will open its second Showroom in New York City's Soho district at 477 Broadway. The 20,000-square-foot experiential space is expected to open in late summer 2026. The showroom will offer families immersive, expert-led experiences to explore baby gear, build registries with consultants, and attend educational classes. The space will feature product curation tailored to city living, including solutions for small apartments and navigating New York with babies. It will include a dedicated education area and podcast studio. The expansion follows success at Babylist's 18,000-square-foot Beverly Hills flagship, which opened in August 2023. The company recently surpassed $750 million in annual revenue, marking 45% year-over-year growth and its eighth consecutive year of profitability.