Metagame Design Architect
Level99 Entertainment
Metagame Design Architect
Level99 Entertainment
Open-world, group-challenge entertainment venue
Salary Range: 110000 to 140000 (Currency: USD) (Pay period: per-year-salary)
Level99 is a sprawling playground designed for adults with over 50 life-sized mini-games where Players dodge axes, crack puzzles, and outsmart real-world challenges. Each game lasts about 1–4 minutes and is built for 2–6 people to play together. One ticket to Level99 unlocks access to all of our games including Challenge Rooms, Player-vs-Player duels, and an art scavenger hunt. We save your progress each time you play so you can earn rewards and climb our coveted leaderboard.
Alongside the games, Level99 offers a full-service bar and award-winning restaurant – featuring scratch-cooking, local craft beers, handmade cocktails, and a variety of event spaces. Level99 has locations in Natick, MA, Providence, RI, Tysons, VA, Disney Springs, FL, and is opening in West Hartford, CT, Paramus, NJ, King of Prussia, PA, and Raleigh, NC. Level99 is backed by Act III Holdings, led by Panera founder Ron Shaich, and we have a talented team that has worked on successful entertainment projects ranging from 5 Wits to Walt Disney Imagineering. Visit www.level99.com for more details.
The Metagame Design Architect is a key architect and detailed designer behind Level99’s "game beyond the game." With a dotted line directly to the CEO, who serves as Chief Creative Officer at Level99, you will be responsible for designing and scaling best-in-class metagame content, connecting individual physical challenges into a cohesive, overarching player experience.
You will identify innovative ways players interact with our venues, both at home and in-person, prototype new concepts to assess technical and experiential feasibility, and collaborate directly with the CEO and executive leadership to define the future of the Level99 metagame. This is a highly hands-on, "working" design role: you will conceptualize the high-level vision while actively detailing, prototyping, and implementing the finished solutions.
At Level99, culture is critical. The ideal Metagame Design Architect is passionate about the details, anticipates guest and staff needs, and continuously elevates the brand. We are looking for a professional with unquestionable integrity who approaches challenges with a joyful, positive attitude. You must value humility and collaboration over the need to "be right," and act at all times with the mindset of an Owner and Operator of our venues.
Architect the Experience: Design achievement systems, reward structures, in-game economies, and progression models that drive deep guest engagement and repeat visits across physical and remote touchpoints. Wireframe end to end player touchpoints from pre-visit, to in-venue, and finally post-visit. Maximize the number of players actively engaging in metagame features.
Concept Development: Drive early-phase brainstorming, author vision documents, build detailed presentations, and pitch innovative concepts for the overall guest journey.
Executive Collaboration: Partner with the CEO, who serves as Chief Creative Officer, and the leadership team to shape the metagame vision. Take creative direction gracefully and maintain a flexible, collaborative approach.
Business Acumen: Evaluate the financial implications of design proposals, skillfully balancing ROI with an exceptional player experience.
Economy Balancing & “The Math”: Detail game mechanics, build probabilistic models, and perform the rigorous mathematical balancing required for robust game ecosystems. This role is not just coming up with an idea – it includes following through with detailed design and execution at a granular level
Data-Driven Iteration: Together with our data team, conduct statistical and data analysis before, during, and after feature launches to tailor monetization, rewards, and game features to actual user behavior patterns.
Live Operations: Maintain and evolve existing game systems, overseeing post-launch balancing, seasonal events, and regular content updates.
Detailed Documentation: Author intuitive and complete design documents, feature specifications, flow diagrams, and UI/UX wireframes for stakeholders, software developers, and implementation teams.
Creative Granularity: Develop scripts, outlines, storyboards, treatments, models, and digital/manual drawings to fully detail and execute projects.
Cross-Functional Integration: Work closely with project management, creative, software development, engineering, marketing, and venue operations teams to ensure systems integrate seamlessly into physical venues.
Project Management: Drive metagame projects forward through the schedules and interests of numerous stakeholders. Maintain a highly organized schedule, and digital archive of all design components and finished deliverables.
Professional Administration: Manage administrative tasks effectively, including time/cost reporting, task prioritization, and leading design and planning meetings.
Other duties as assigned
Open-world, group-challenge entertainment venue
Level99 runs large entertainment venues in Natick, MA and Providence, RI that offer an open-world game with more than 40 rooms for teams of 2-6 people. Guests buy tickets to play the rooms and also order food and drinks from the on-site Night Shift Beer Hall and Tap Room & Kitchen. The experience blends physical and mental team challenges with a built-in dining and craft beverage program, all under one roof. The company aims to grow by adding new locations, expanding features, and attracting hundreds of thousands of guests each year.
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