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Dentsu

Marketing analytics and digital advertising solutions

Vice President – Growth & Alliances

Proposal ManagementUpdated on Nov 9
Full-time$113k - $185k /yrHybrid

About the Job

Requirements

  • At least 7 years of experience managing and leading pitch processes across multiple industry categories within a creative, media, digital, or integrated marketing agency environment.
  • Strong understanding of the marketing function, including business drivers influencing CMO and senior marketing leader decision-making, and ability to translate agency capabilities into compelling growth stories and win strategies.
  • Demonstrated success driving net-new business acquisition and organic growth opportunities within existing client relationships.
  • Experience supporting digital or performance marketing-driven campaign solutions.
  • Strategic thinking and storytelling skills, including ability to identify trends, connect insights to business opportunities, and develop growth strategies.
  • Understanding of consumer behavior, culture, media, and emerging marketplace trends, and appreciation for creative excellence and performance-driven outcomes.

Responsibilities

  • Lead and manage new business activity across the Creative Practice Area, supporting growth initiatives from opportunity identification through pitch delivery and post-pitch follow-up.
  • Partner with Growth leadership to develop and execute revenue growth strategies, focusing on acquiring new clients and expanding existing relationships.
  • Drive the end-to-end pitch process, collaborating with creative, media, strategy, CRM, and operational teams to ensure deliverables meet timelines, objectives, and quality expectations.
  • Lead development of RFP and procurement responses, partnering with agency leadership and subject matter experts to create differentiated solutions.
  • Maintain and evolve agency credentials, case studies, leadership biographies, and other business development materials, keeping content current and relevant.
  • Conduct market, industry, competitive, and prospect research to inform pitch strategies, uncover client needs, and strengthen agency positioning.
  • Prepare consulting agreements, non-disclosure agreements, scopes, and new business proposals in collaboration with internal stakeholders and legal partners.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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