INACTIVE
Senior Product Manager - Fanatics Live
$155k - $193k
Senior
New York, NY, USA
In Person
ProductProduct Management
Company Historically Provides H1B Sponsorship
About the job
Requirements
- At least 6 years of product experience, ideally in Product Management.
- A proven track record of launching and scaling consumer social or community features, such as feeds, notifications, social graphs, live experiences, or equivalent.
- Experience growing a consumer product's audience, ideally reaching new or younger users, and converting acquisition into lasting engagement.
- Experience leading product development across multiple teams or a significant product area and shipping cohesive end-to-end experiences.
- Ability to define a multi-year product vision and roadmaps aligned to business goals, and connect product work to growth outcomes such as acquisition, retention, lifetime value, and gross merchandise value per collector.
- Strong data fluency, including defining metrics, designing and interpreting A/B and multivariate experiments, analyzing funnels, and making data-driven prioritization decisions.
- Experience working in fast-paced, high-growth consumer product environments, ideally consumer social, marketplace, live commerce, or e-commerce.
- Ability to communicate with stakeholders and influence without direct authority.
- Ability to drive clarity and alignment in ambiguous, fast-moving environments.
- A bias toward shipping cohesive, end-to-end experiences rather than feature-by-feature output.
Responsibilities
- Own the product vision and roadmap for Fanatics Live's growth, tying platform development to outcomes across acquisition, engagement, retention, and monetization.
- Set the strategy for growing Live's audience, distributing the broader Fanatics catalog, and making it the social heart of the hobby.
- Make Fanatics Live a tier-one distribution channel for new product launches, reaching collectors through live, creator-led moments rather than static listings alone.
- Partner with Fanatics Collect product and merchandising teams to plan launch mechanics, exclusives, and live formats that drive demand and sell-through.
- Drive the strategy to bring new and more diverse collectors onto Fanatics Live through portable, shareable, low-friction experiences.
- Lower barriers to entry so first-time viewers can move quickly and confidently from watching to participating at every price point.
- Partner with Growth and Marketing to build acquisition loops that turn new viewers into returning collectors.
- Lead the development of social features that let collectors see and learn from one another, share what they are pursuing, and bring friends into the hobby.
- Design feeds, presence, social graphs, reactions, and creator-to-collector interactions that make shows more engaging.
- Lead end-to-end product development for assigned surfaces, from problem discovery and collector research through launch, experimentation, and iteration.
- Define success metrics and own outcomes for the product area.
- Run a high-velocity test-and-learn practice by forming hypotheses, designing A/B and multivariate experiments, and scaling what works.
- Partner with Engineering to deliver high-quality, scalable experiences across iOS, Android, and web with a dedicated engineering pod.
- Partner with Design on the end-to-end experience and with Growth, Data, and Engineering on supporting systems.
- Represent the collector perspective, particularly that of newer and younger audiences, in product decisions.
- Communicate roadmap, tradeoffs, and progress to senior Product stakeholders.
- Develop a deep understanding of the collectibles landscape and the social behaviors of new and younger collectors, including where they gather and discover the hobby.
- Track competitors across live commerce, social commerce, and creator platforms and identify opportunities to differentiate Fanatics Live.
Desired Qualifications
- Experience growing consumer audiences, especially reaching new or younger users.
- Experience in consumer social, marketplace, live commerce, or e-commerce environments.
- Passion for collectibles, sports, and/or gaming.
About the company
Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.
Company Size
10,001+
Company Stage
Growth Equity (Venture Capital)
Total Funding
$5.2B
Headquarters
Huangpu, China
Founded
1995
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Simplify's Take
What believers are saying
- Fanatics Sports & Casino launched September 2, 2026, broadening monetization beyond merchandise.
- Fanatics Collectibles opened Paris flagship plans after London's success, expanding global premium retail.
- NFL added Fanatics as official betting operator, validating the company's sportsbook ambitions.
What critics are saying
- Three antitrust suits were dismissed September 30, 2026, but Panini's case still threatens.
- Fanatics laid off 286 Florida workers for Riverview closure effective March 1, 2026.
- Sportsbook and prediction-markets integration intensifies rivalry with DraftKings, FanDuel, and regulators.
What makes Fanatics unique
- Fanatics controls leagues, teams, and factories through vertical commerce, not simple retail markup.
- Fanatics signed long-term NFL, UEFA, FIFA, and Ryder Cup rights in 2026.
- Fanatics China pairs Hillhouse Capital with local manufacturing and Shanghai operations.
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Benefits
- Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.
- Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.
- Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.
- Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.
- Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.
- Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.
- Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.
- Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.
- Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.
- Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.
- Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.
- Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.
INACTIVE