Principal Marketing Analyst

Role Summary

Are you an analyst who would rather build the measurement system than inherit one?

AdvancedMD is entering a defining chapter. We’re building marketing into a true growth engine for both our established sales-led platform and a new product-led motion. The Principal Marketing Analyst is the first analyst role on our Marketing Analytics & Operations team and an individual contributor position. You’ll help define what marketing measurement means here — the KPIs, the reporting foundation, and the analysis that shapes how marketing decisions actually get made.

The work runs in two modes that you’ll move between regularly. One is immediate: sitting with marketing partners, answering the question in front of you, chasing down why a number looks wrong. The other is durable: defining the KPIs, building the models and reporting that make the next hundred questions faster. Holding both at once — while the martech stack is being overhauled around you, and before there’s a formal warehouse — is the challenge of this role. Along the way, you’ll have real influence over how that stack takes shape.

You’ll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization measurable, and you would rather have a blank page than a maintenance backlog, we would love to meet you.

Essential Job Duties:

Analysis and Insight:

• Answer marketing’s questions across the funnel — paid media efficiency, conversion and drop-off, lifecycle performance, pipeline contribution — and match the depth of analysis to what the decision requires
• Run proactive analysis: find the thing nobody asked about, size it, and bring it forward with a recommendation
• Trace marketing data end to end, from first touch through pipeline and revenue, and troubleshoot it when it breaks
• Build out measurement for our new product-led motion ahead of and through launch, including self-serve signup, activation, and early product usage
• Bring measurement rigor to channel and campaign evaluation, including test design, holdouts, incrementality, and well-founded skepticism about attribution

Measurement and Reporting:

• Partner with the Head of Marketing Analytics & Operations to define, build, and own marketing’s core KPIs and the definitions behind them
• Build the semantic, pre-report, and report-layer models that make marketing reporting reusable instead of rebuilt
• Design and maintain Power BI reporting that stakeholders actually use, and retire what they don’t
• Document definitions, logic, and caveats so the work outlasts any single analysis

Partnership and Enablement:

• Work embedded with a small group of marketing stakeholders, turning ambiguous asks into clear questions and clear answers
• Communicate findings so decisions follow: plain language, appropriate confidence, honest about what the data can and can’t support
• Help shape marketing’s data layer as the stack modernizes — partnering with our data engineer to enable new sources, and with company data and BI counterparts on shared standards
• Serve as a trusted, go-to input whenever marketing needs data-driven guidance

What You'll Need to Get the Job Done:

• Substantial experience analyzing marketing performance in a role where you owned those analyses end to end
• Advanced SQL: complex joins, window functions, CTEs, and query performance tuning
  (typically 5+ years’ experience)
• Strong hands-on BI development in Power BI, including data modeling and DAX. Deep experience in similar tools (Tableau, Looker, etc.) also considered
  (typically 5+ years’ experience)
• Working data modeling skills: building semantic and reporting layers on top of imperfect source data. You don’t need to be a data engineer, but you do need to be resourceful when the clean table you want doesn’t exist
• Working knowledge of web or product analytics data (we use GA4)
• Fluency with marketing operations — demand generation, paid media, lifecycle, and funnel stages — and a point of view on what good performance looks like
• Demonstrated attention to detail and strong troubleshooting instincts
• A track record of structuring loosely defined problems and moving them forward without waiting to be told how
• Excellent written and verbal communication with non-technical partners
• Bachelor’s degree in a quantitative, business, or related field, or equivalent practical experience. We weight demonstrated analytical ability and work history over credentials

What Will Make us LOVE You

• Experience in SaaS, healthcare, or health IT
• Experience supporting both a sales-led and a product-led motion
• Experience building marketing measurement from the ground up in an environment without a mature warehouse
• Experience with a managed query service or cloud data platform (Starburst, Snowflake, Databricks, BigQuery, etc.)
• Python used in service of answering questions faster or better
• Working knowledge of marketing automation data (Marketo, MarketingHub, or similar)
• Familiarity with CRM data structures such as HubSpot or Salesforce
• Experience through a martech migration or replatforming

One More Thing

Think you’d be great in this role but don’t meet every requirement? Apply anyway. Tell us what you’d bring and where you’d need to ramp — we’d rather see the case than lose a strong analyst to a keyword.

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.
• Urgency with Purpose – We move fast on what matters and deliver meaningful results.
• Respect Always – We lead with integrity, value every voice, and build each other up.
• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.