Senior Manager Retail Marketing

ABOUT US

Factor Eleven is the leading drive-to-store revenue platform for brick-and-mortar retailers and CPG brands. Our platform automates the entire lifecycle of digital promotion communication — from media planning and ad creation through to campaign delivery, billing, and reporting. Operating as a high-touch enterprise managed service, humans orchestrate campaign strategy while our platform automates execution, driving tangible store revenue uplift at scale.

YOUR MISSION

As a Retail Expert, you support the execution of our retail growth agenda in Germany. You focus on retail media, partner marketing, and omnichannel activation topics, helping translate retail and customer insights into actionable recommendations and measurable commercial impact. In close collaboration with internal stakeholders and retail partners, you help ensure that retail media and activation initiatives are executed, evaluated, and optimized effectively.

You bring solid retail media or partner marketing exposure, analytical strength, and a good understanding of the German retail landscape and retailer-manufacturer dynamics.

YOUR RESPONSIBILITIES

• Support the execution of retail media, partner marketing, and omnichannel activation initiatives in day-to-day client and business work.

• Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.

• Prepare performance analyses and business case inputs for internal and client-facing discussions.

• Translate customer strategy and retail priorities into actionable activation measures, with a focus on retail media, drive-to-store, and omnichannel offerings.

• Support the development and rollout of monetization and partner marketing approaches across existing retail setups.

• Contribute to rollout planning and performance optimization by providing data-driven recommendations and structured analysis.

• Participate in retail media- and activation-related meetings and support the preparation of clear, relevant decision-making materials.

• Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking.

• Build a strong understanding of retailer and manufacturer needs, commercial drivers, and ecosystem dynamics to contextualize analyses and recommendations.

• Support the migration of traditional offline and print activities into digital and omnichannel retail offerings.

YOUR PROFILE

• 3–5 years of experience in consulting, ideally combined with relevant operational exposure, or 5–8 years of experience in commercially focused brick-and-mortar retail, FMCG, or related roles.

• Good understanding of brick-and-mortar retailer and manufacturer ecosystems, including how commercial and activation goals are aligned.

• Initial experience in drive-to-store, omnichannel activation, or commercially focused marketing topics.

• Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations.

• Initial experience supporting commercial growth topics, activation strategies, or partner marketing initiatives.

• Ability to work in a structured and detail-oriented way in a fast-paced environment.

• Strong stakeholder management and collaboration skills.

• Clear and structured communication, including the ability to explain analytical and commercial topics in a simple way.

• High ownership of assigned topics and a proactive, hands-on mindset.

• Interest in improving ways of working, including through automation and AI.

• Fluency in German and English.

• Retail media experience and partner marketing / monetization understanding are a strong plus.

• Hands-on exposure to retail media setups in a brick-and-mortar retail environment, at a retailer, retail media network, media company, or similar environment, is highly desirable.