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Naked Wines

Online wine retailer crowdfunds independent winemakers

Key Account Manager - B2B Wine

Full-TimePosted on 8/8/2026
No salary listed
Expert
California, USA
RemoteMust reside in California for employer tax purposes.
Sales & Account ManagementAccount Executive
No H1B Sponsorship

About the job

Requirements
  • Extensive experience in B2B wine sales, with a primary focus on the US market and a verified, quantifiable track record of closing high-volume deals.
  • An active network of pre-existing contacts and established relationships with major wine buyers at corporate retail chains, supermarkets, and large-scale wine shops.
  • Knowledge of private labeling mechanics, national distribution, and import/export dynamics; wine compliance understanding is a plus.
  • A proven ability to negotiate sales and independently drive complex deals to completion.
  • The ability to navigate ambiguity and implement strategic solutions across geographical markets.
  • Exceptional communication, presentation, and relationship-management skills, including the ability to present to category managers.
  • Must be at least 21 years of age.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) and/or Google Workspace.
  • Understanding of organizational goals, office procedures, policies, and the Employee Handbook.
  • Proof of eligibility to work in the United States.
  • Ability to analyze situations and implement solutions independently.
  • Ability to work cooperatively and establish and maintain effective work relationships.
  • Ability to organize work to meet deadlines.
Responsibilities
  • Identify, engage, and secure high-volume corporate accounts, focusing on major US retail groups, grocery chains, and regional wine shop networks.
  • Pitch, negotiate, and finalize complex private-label and controlled-label wine agreements, ensuring mutually beneficial commercial terms.
  • Expand portfolio placement across multiple channels by leveraging and growing a network of retail buyers, industry brokers, and travel retail accounts such as airlines and cruise ships.
  • Partner with the VP of B2B to refine the private-label value proposition, identify market gaps, and pursue high-margin international opportunities.
  • Collaborate with Buying, Planning, Winemaking, and Procurement teams to ensure newly closed transactions are executed accurately and efficiently.
  • Manage the sales pipeline from cold outreach through final execution and maintain organizational standards to meet timelines.
  • Uphold the company mission, vision, and values.
  • Perform other assigned tasks, duties, or special projects.
Desired Qualifications
  • California market experience is highly desired.
  • Wine compliance understanding is a major plus.

About the company

Naked Wines is an online wine retailer that uses a crowdfunding-like model to fund independent winemakers. Angels—members who pay a fixed monthly fee—contribute to a pool of capital used by Naked Wines to finance winemakers around the world, enabling them to produce wine without traditional financial pressures. In return, Angels access exclusive wines at prices typically 40–60% below market value, while Naked Wines sells these wines to Angels and other customers. The model bypasses traditional distributors and retailers, delivering direct-to-consumer purchases through a digital platform. Its unique approach centers on direct funding of producers and a community of wine enthusiasts who gain access to preferred pricing and curated selections. The company aims to connect consumers with independent winemakers, provide upfront capital to producers, and grow a scalable online wine business that offers transparent pricing and direct producer-to-consumer relationships.

Company Size

201-500

Company Stage

IPO

Headquarters

Norwich, United Kingdom

Founded

2008

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Simplify's Take

What believers are saying

  • FY26 adjusted EBITDA rose 35% to £7.6m despite lower revenue.
  • Net cash reached £33.4m after buybacks, giving liquidity for the Shopify migration.
  • March 2026 and June 2026 buybacks removed 10.5% of shares, boosting per-share value.

What critics are saying

  • FY26 revenue fell 20% to £199.1m, proving the customer base keeps shrinking.
  • Management said revenue and member numbers will not stabilize before FY27, extending contraction.
  • California subscription scrutiny and prior 6% layoffs expose the model to regulatory and execution shocks.

What makes Naked Wines unique

  • March 2025 plan keeps Naked Wines centered on Angels, winemakers, and membership economics.
  • FY26 NPS of 77 and 76% member retention show sticky community engagement.
  • Shopify migration should lower costs while preserving the direct-to-consumer subscription model.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Paid Holidays
  • 401(k) Company Match
  • Performance Bonus
  • Professional Development Budget
  • Wellness Program

Company News

Yahoo Finance
Jul 23rd, 2026
Naked Wines achieves $7.6M EBITDA and $33.4M net cash despite 18% revenue decline

Naked Wines reported a 35% year-on-year improvement in adjusted EBITDA to $7.6 million for full year 2026, despite an 18% revenue decline. The company ended the year with $33.4 million in net cash, up $9 million after share buybacks. Revenue fell due to attrition of large customer cohorts and reduced acquisition spending. The company reported a pre-tax loss of $6.3 million, impacted by restructuring costs. Customer retention improved, with Net Promoter Score reaching 77 and member retention at 76%. The company achieved $25 million in savings, exceeding its $23 million target. Naked Wines is transitioning to Shopify to enhance customer experience and reduce costs. Australia will migrate first, with the US and UK following. Management expects revenue decline to continue medium-term as it focuses on profitability, with stabilisation anticipated around FY28-30.

Grocery Gazette
Jul 23rd, 2026
Naked Wines posts mixed full-year results.

Naked Wines posts mixed full-year results. Naked Wines has reported mixed full-year results for the 52 weeks ended on 30 March 2026, with revenue decreasing by 20 per cent year-on-year to £199.1m. The brand's adjusted EBITDA went up by 35 per cent to £7.6m compared to the year prior, which is in line with the company's medium-term target of between £9m and £14m. Naked Wines' statutory loss before tax increased to £6.3m, compared with a loss of £4.9m in the year before, which was due to restructuring costs and write-off of software costs according to the business. The company's net cash excluding lease liabilities went up by £3.3m to £33.4m compared to the year prior. Rodrigo Maza, CEO, said: "In FY26 Grocery Gazette recommitted to what makes Naked different, and the results have followed. "Grocery Gazette grew adjusted EBITDA to £7.6m, strengthened the balance sheet to £33.4m of net cash, and returned over £6m to shareholders by repurchasing more than 10 per cent of the company to increase the intrinsic value per share for shareholders. "We also brought a new discipline to every cost, introduced a strict IRR hurdle and acquired fewer, higher-value customers. As we continue to execute our strategy through FY27, member numbers and revenue will not yet have stabilised, but profitability, cash generation and the quality of our member base will continue to strengthen, laying the foundations for future stability and growth." Moving forward, the business will continue the execution of its new strategic plan, which was announced in March 2025. Naked Wines expects full-year revenue of between £158m and £175m and an adjusted EBITDA of £7.6m to £9.0m.

The drinks business
Jul 22nd, 2025
Jack Pailing named non-executive chair of Naked Wines

Naked Wines plc has confirmed the appointment of Jack Pailing as non-executive chair of the Board with immediate effect.

Insider Media
Jul 10th, 2024
Naked Wines uncorks $60m credit facility

Naked Wines has secured a new $60m credit facility which reinforces the firm's liquidity and its "ability to invest in bringing the best wines to our customers".

Retail Gazette
Jul 9th, 2024
Naked Wines unveils new credit facility as CFO departs

The departure comes as Naked Wines, which saw profit plummet in the year to April, announces the completion of its new £47m ($60m) credit facility with PNC Bank.

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