Vice President of Marketing

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About the Role

As the Vice President of Marketing, you will lead Crisp’s marketing department in a high-growth, sales-centered environment, unifying lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, and podcast functions to drive revenue, retention, and client acquisition.

You will report to the Chief Commercial Officer and serve as the senior leader responsible for building a disciplined, high-urgency marketing engine that directly supports business growth. This role requires a process-oriented operator who can bring clarity to ambiguity, establish campaign schedules and accountability systems, improve email and campaign performance, and align marketing activity to measurable commercial outcomes.

The ideal candidate comes from a challenger brand, lifestyle brand, membership/coaching business, or prestige professional services environment where trust, differentiation, and a sophisticated sale were central to growth. You are a scrappy, resourceful builder with strong sales-centered marketing experience, deep ownership of lead generation, and the ability to elevate both performance marketing and creative execution. You must also be forward-thinking in your use of AI, with experience applying automation, emerging tools, or agentic AI workflows to improve marketing speed, quality, and efficiency.

Responsibilities:

Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.
Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth.
Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.
Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.
Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.
Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.
Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.
Strengthen Crisp’s brand presence across social, podcast, thought leadership, content, and community-driven channels.
Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance.
Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards.
Hire, coach, manage, and develop marketing leaders and specialists across creative, performance, brand, lifecycle, and operations.
Apply AI, automation, and emerging marketing technology to improve campaign execution, reporting, creative production, personalization, and team efficiency.

Requirements:

10+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations.
Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention.
Proven success leading lead generation strategy in a sales-led or high-growth environment.
Hands-on understanding of paid media, AdOps, campaign tracking, attribution, optimization, and performance reporting.
Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance.
Experience leading creative teams across video, design, campaign creative, social, and brand execution.
Strong process orientation with experience building workflows, operating rhythms, dashboards, and accountability systems in a fast-moving environment.
Demonstrated success operating in ambiguity, moving with urgency, and building scalable systems without requiring perfect structure.
Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.
Scrappy, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult.
Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage.
Proven ability to hire, coach, manage, and develop high-performing marketing talent.
Genuine belief in Crisp’s mission and excitement about helping law firm owners grow.

Benefits:

100% Company Paid Health/Vision/Dental.
4% 401K Match.
Generous Paid Time Off.
Paid Parental Leave for New Parents.
Paid Relocation for Non-Local Candidates.

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

Please apply directly - reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

#LI-AH2

About the company

Crisp is an online supermarket in the Netherlands that sells groceries through an e-commerce platform without a subscription, delivering to most of the country. Customers shop online and choose flexible delivery times, with real-time track-and-trace, a 50-euro minimum order, and delivery fees that vary by location (2.95–8.95 euros) but are free for large orders. It differentiates itself with nationwide delivery (excluding the Wadden Islands and Kaageiland), transparent pricing, a focus on product quality and freshness, and a commitment to fair pay for producers, packers, and delivery workers. The goal is to make grocery shopping convenient and affordable while clearly labeling organic options and ensuring fair treatment of workers.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$230.5M

Headquarters

Amsterdam, Netherlands

Founded

2018

Get referred to Crisp

See people who can refer or advise you

Simplify's Take

What believers are saying

Crisp became EBITDA-positive in 2025 and targets structural profitability in 2026.
€25 million from existing shareholders funds AI, private label, and organic expansion.
De Buurtboer adds corporate lunch revenue, lifting business-market growth 40% last year.

What critics are saying

In 2025, investors sued over a loan after Crisp disclosed liquidity problems.
FD-reported 2024 revenue was €82.9 million against a €23 million operating loss.
If 2026 EBITDA slips, capital needs force dilution or insolvency pressure within months.

What makes Crisp unique

Crisp won Best Online Supermarket 2026, driven by quality and service.
Its proprietary system serves local, seasonal groceries with short farm-to-fork routing.
Amsterdam’s new hypermodern depot doubles capacity and powers consumer plus B2B growth.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Parental Leave
Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Emerce

Jul 15th, 2026

Crisp raises $28M to scale operations and expand into corporate lunch market

Online supermarket Crisp has secured €25 million in a new funding round from existing shareholders. The capital will support expansion and growth initiatives. The investment will finance a new sustainable distribution centre, AI development, and expansion within the food sector. This includes the recent acquisition of corporate lunch specialist De Buurtboer. Funds will also support private label products and organic range expansion. The funding coincides with operational milestones. Crisp's first deliveries from its new Amsterdam distribution centre launch this month. The facility has an A+++++ energy label and generates its own electricity, operating nearly self-sufficiently. The move doubles Crisp's operational capacity for consumer and business segments. The location also accommodates an expanded production kitchen, addressing growing demand for freshly prepared meals.

Hortidaily

Jul 3rd, 2026

Penny Hungary invests in mega logistics center.

Penny Hungary invests in mega logistics center. UK: Aldi trials earlier store closures as it looks to protect low prices Aldi is trialling earlier closing times at selected UK stores as the discounter looks for new ways to keep costs down and protect its low-price model. Some stores will close at 9pm rather than 10pm, with customer feedback being reviewed before the supermarket makes any further decisions. Source: grocerygazette.co.uk Iceland: Hagar reports revenue and profit growth in Q1 2026/27 Icelandic retailer Hagar reported revenue of ISK 50.8bln (€352.9mln) for its first quarter 2026/2027, marking a 5.5% year-on-year increase. Gross profit for the period was up 24.1%, to ISK 13.3bln (€92.4mln), with a gross margin of 26.2%, while net profit increased by 2.4%, to ISK 1.92bln (€13.5mln). Source: esmmagazine.com Hungary: Major retail chain invests in mega logistics center Penny Hungary is launching a 13.5bln forint (38mln euros) investment to expand its logistics center in Alsónémedi. The Alsónémedi center in the Budapest metropolitan area has played a key role in the company's supply chain since Penny began operations in Hungary, Világgazdaság reports. Over the past three decades, the discount chain has grown into a nationwide network, while demand for fresh products has steadily increased and the product selection has expanded. "Proximity plays a key role in logistics. It is important to us that both our stores and our suppliers are easily accessible, as this is how we can ensure that fresh products get from the farm to store shelves as quickly as possible", said Viktor Reis, logistics manager at Penny Hungary, as quoted by the company. Source: hungarytoday.hu Holland: Crisp acquires De Buurtboer to strengthen its B2B presence Online grocery store Crisp is acquiring De Buurtboer, a provider of corporate lunches, from catering group Albron. This move strengthens Crisp's position in the business market, where revenue rose by 40% last year. Source: retaildetail.eu Pick n Pay launches AI grocery shopping assistant in South Africa Retailer Pick n Pay launched an artificial intelligence-powered shopping assistant that helps customers build grocery orders using voice, text or photos instead of searching for products manually. Known as "Penny", the assistant allows shoppers to order groceries conversationally in multiple languages using voice notes, text prompts or images, including photographs of handwritten shopping lists, recipes or products they want to buy. Source: reuters.com New Zealand: Big changes are happening behind the walls at PAK'nSAVE Richmond Foodstuffs South Island reported: "PAK'nSAVE Richmond is undergoing a major upgrade designed to offer more choice, better availability and a faster, easier shopping experience. The first stage of the project, which opened early last week, includes a new customer entrance, a dedicated Aisle of Value and an expanded produce hall". Source: foodstuffs-si.co.nz UK: Quality Food & Drink Awards partners With Whole Foods Market to champion small producers The Quality Food & Drink Awards (QFDAs) have announced a partnership with Whole Foods Market UK for 2026, which sees the natural and organic grocer become the official sponsor of the 2026 Small Producer Award. Source: kamcity.com Mattoni 1873 expands PepsiCo partnership to Croatia and Slovenia Czech beverage company Mattoni 1873 is expanding its strategic partnership with PepsiCo. As of 1 January 2027, Mattoni 1873 will become PepsiCo's manufacturing and distribution partner in Croatia and Slovenia, taking on full responsibility for the production, distribution, and commercial activities of PepsiCo's beverage portfolio in these two new markets. Source: esmmagazine.com UK: Co-op reports rise in store sales following digital data collaboration with Google and LiveRamp LiveRamp has announced the implementation of the first closed loop omnichannel measurement framework for Co-op. In collaboration with Google, LiveRamp enabled the retailer to deterministically link search ads to real-world store visits and food sales, proving the offline impact of its digital marketing investments. Source: retailtechinnovationhub.com US: Save Mart returns to Tahoe with first South Lake Tahoe store Save Mart opened its new South Lake Tahoe location on Wednesday, July 1, at 1020 Al Tahoe Blvd. Save Mart is banking on a variety of options and services to attract shoppers to its South Lake Tahoe store. The list includes in-house cut fruit and vegetables and a wide selection of locally sourced produce. Source: eu.rgj.com Walmart: Healthier choices made more accessible Walmart reported: "Walmart is making fresh foods and everyday wellness products easier to try and easier to afford. This summer, customers can find 300+ Rollbacks on fresh favorites like watermelons, blueberries, cherries, and fresh organic ground beef". Source: corporate.walmart.com Walmart continues to shape the future of global food retail International Supermarket News reported: "Fresh food remains one of Walmart's most important priorities. The company continues to expand its selection of fresh fruit and vegetables, meat, seafood, bakery products, dairy, and ready-to-eat meals. By working closely with suppliers and investing in cold-chain logistics, Walmart aims to maintain high product quality while keeping prices competitive". Source: internationalsupermarketnews.com US: Demystifying produce prices across the supply chain Bill Loupée (COO at Ben B. Schwartz & Sons, a Detroit-based wholesale distributor of fresh produce) reported: "Grocery prices have been steadily rising, particularly fresh produce. People are pointing fingers at a number of factors - tariffs, inflation - but the truth is that it's a very complex and layered issue". Source: progressivegrocer.com US: Convenience store retailer Cumberland Farms files for IPO Chain Store Age reported: "The convenience store retailer has filed a registration statement with the U.S. Securities and Exchange Commission for a proposed public offering. Cumberland Farms was formerly known as EG Group, a global convenience retailer with more than 3,200 stores in the United States - its single biggest market by revenue - and Europe. (The name change became official this June. The company also moved its headquarters from the U.K. to Charlotte, N.C.)". Source: chainstoreage.com

Brown Brothers Media

Jul 17th, 2025

Amsterdam's Crisp secures €28M loan from this Dutch bank to fuel sustainable growth

Alongside the financing announcement, Crisp expands its Supervisory Board with the appointment of independent member Boukje Taphoorn, former CMO

Emerce

Jul 17th, 2025

Crisp secures €28M for growth expansion

Crisp, an online supermarket, has secured a €28 million loan from ABN Amro to fuel its growth. The funding will be used for strategic investments, including expanding its product range, enhancing supply chain technology, and applying AI. Part of the loan replaces previous US venture capital, aligning with Crisp's preference for a long-term partnership with a Dutch financial entity. Boukje Taphoorn joins the board as an independent commissioner. Crisp achieved profitability in the Netherlands in June 2024.

PYMNTS

Nov 16th, 2023

Crisp Raises $37 Million To Expand Dutch Grocery Delivery

Grocery app Crisp has raised $37 million to enhance its seasonal/local food-focused delivery service. The Amsterdam-based company announced the funding in a Thursday (Nov. 16) press release, saying it would help Crisp deliver “better food for the many” in its core markets of the Netherlands and Belgium. “A fully proprietary software and operations system specifically built for local and seasonal products and the shortest route from farm to fork,” the company said in the release. “Crisp allows country-wide customers to shop from over 900 small-scale suppliers, proving circularity, no waste and responsible farming can have its place in the mass market.”

Crisp

Vice President of Marketing

About the job