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Fanatics

China-based licensed sports merchandise retailer

Staff Product Manager - Ecosystem Support

Technical Product ManagementUpdated on Nov 14
Full-timeNew York, NY, USA$161k - $212kIn-person

About the Job

Requirements

  • At least 8 years of product management experience, preferably on platform, data, or internal-tooling products in a digital product organization.
  • Experience building products for AI-assisted customer support, customer experience, or operations teams, with a practical understanding of agents’ needs at the point of contact.
  • Experience leading cross-organizational initiatives with accountability for outcomes without ownership of the roadmap or delivery teams.
  • Ability to reach agreement in large, matrixed organizations with competing priorities and incentives and ship across multiple business units.
  • Ability to partner with engineering and data teams and clearly communicate technical and product requirements.
  • Written and verbal communication skills to articulate product decisions and tradeoffs to executive audiences.
  • Ability to make decisions with incomplete information and revise them as data changes.

Responsibilities

  • Own the product vision and roadmap for cross-ecosystem customer support, documenting the current support landscape across operating companies—including systems, data, teams, and metrics—and defining the target state, its value, and the sequence of work.
  • Define the fan support record with Data, Engineering, and Architecture, including its sources, the contracts between them, and how support tooling in each business reads from and writes to the shared layer.
  • Reconcile the identity, loyalty, and case taxonomies used by each business into shared definitions for the ecosystem.
  • Define how Fanatics ONE tier, tenure, and cross-product history inform prioritization, routing, and agent context across support channels.
  • Build working relationships with product, operations, data, and leadership counterparts in Commerce, Gaming, and Collectibles, and drive agreement on shared priorities where incentives differ.
  • Design cross-business data sharing with privacy, state gaming regulation, and Responsible Gaming requirements built in, partnering with Legal, Compliance, and Responsible Gaming to define permitted data movement and the controls to enforce it.
  • Define metrics for cross-ecosystem support and instrument them before the first integration ships.
  • Drive problem discovery, requirements definition, and delivery with a high degree of autonomy while aligning with senior product leadership and cross-functional partners.

Desired Qualifications

  • Experience with loyalty or membership programs spanning multiple products or brands.
  • Experience in regulated industries where data sharing has legal limits.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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