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GoTymeX

Builds the software behind digital banks

Senior Employer Branding Specialist

Brand & Creative MarketingPosted on Nov 10
ContractVietnamNo salary listed

About the Job

Requirements

  • Have 4–6+ years of experience in employer branding, recruitment marketing, corporate communications or a related field, ideally in technology, fintech or a fast-growing company.
  • Provide a portfolio showing end-to-end campaigns or programs owned, with measurable results.
  • Demonstrate strong writing and storytelling in English and Vietnamese, good visual judgment, hands-on Canva or Figma skills, and basic video-editing skills.
  • Have built an employer-brand capability from the ground up and be able to translate strategy into durable systems, content and operating practices.
  • Have experience working with Talent Acquisition and an applicant tracking system such as Workable, as well as job boards and social channels.
  • Be comfortable building simple dashboards, reading funnel metrics and presenting insights.
  • Be able to work independently, manage several workstreams at once and take over work already in progress.

Responsibilities

  • Maintain and apply the employee value proposition across candidate- and employee-facing touchpoints, ensuring consistent tone of voice and visual identity.
  • Ensure GoTyme branding is consistently applied across employer-facing assets, including the careers site, job posts, templates and decks.
  • Produce employer-brand content, including stories, videos, blogs, social posts and content for external partners such as job boards, media and technology communities.
  • Manage careers-page and job-board content with Talent Acquisition, including filters, job-post quality and tagging in Workable.
  • Plan and launch recruitment-marketing campaigns, such as hiring pushes and hackathon or technology-event roles, using tracked links to measure source and conversion.
  • Partner with Talent Acquisition on hiring-manager briefs for hard-to-fill roles.
  • Plan and deliver internal communications connecting employees to GoTyme’s strategy, culture and values, including company-wide updates, leadership messages and change communications.
  • Support global and entity-level all-hands by preparing agendas, storylines, speaker briefs and materials, and coordinating post-event follow-up.
  • Manage internal channels, including the intranet, Slack, email and digital screens, maintaining content calendars and consistent tone and visual standards.
  • Run recognition and culture communications, including Culture Carrier Award announcements, employee stories and values-in-action campaigns.
  • Equip leaders and ambassadors with talking points, templates and toolkits.
  • Keep internal and external narratives aligned, turning employee stories into content for both audiences with consent and a review process.
  • Run employer-brand and candidate-experience elements of the internship program, including campus outreach, selection support, onboarding touchpoints and cohort reporting.
  • Keep the intern talent dashboard and pod/cohort data accurate and up to date.
  • Support culture programs such as Culture Immersion and ambassador networks, including facilitation, communications and retrospectives.
  • Coordinate employer-brand presence at events and external speaking opportunities, including AI and technology talent events.
  • Help build the employee-advocacy and community model through ambassadors, referral stories and internal-to-external content.
  • Maintain employer-branding dashboards and report regularly on reach, engagement, application and hiring-funnel metrics.
  • Track employer-brand trends and benchmarks, including Best Places to Work, Gallup and LinkedIn, and turn findings into recommendations.
  • Use AI and automation tools such as Claude, n8n, Canva AI and CapCut to speed up content production and reporting, and help the wider People and Culture team adopt them.

Desired Qualifications

  • Experience with internship or early-talent programs.
  • An AI-native mindset, including experimenting with and using AI tools to improve creativity, quality and scale while applying judgment about where human perspective and accountability remain essential.
  • Background in banking, fintech or regulated industries.
  • Experience running events, ambassador programs or community initiatives.

About the Company

GoTymeX

Builds the software behind digital banks

GoTymeX builds digital banking products for consumers and small businesses through GoTyme's banks and financing operations in emerging markets. Its design, engineering and data teams create the customer applications and underlying systems used for accounts, payments, credit cards and loans. The hub supports banks in South Africa and the Philippines and financing businesses in Indonesia and Hong Kong, adapting technology to different local banking requirements. Its products combine mobile services with physical customer access through the banking group's retail partnerships. Established in 2016, GoTymeX is headquartered in Ho Chi Minh City, Vietnam.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Ho Chi Minh City, Vietnam
Founded
2016

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