C

Core Ventures

Provides personalized assisted stretching services

Personal Trainer / Fitness Coach

Full-TimeUpdated on 10/23/2026
$45k - $75k/yr+ Performance incentives + 401(k) match
Mid
Bachelor's
Rhinelander, WI, USA
In Person
TrainingFitness & Sports Instruction

About the job

Requirements
  • Candidates must hold a recognized personal training certification; accepted certifications include the National Academy of Sports Medicine, National Strength and Conditioning Association, American College of Sports Medicine, World Instructor Training Schools, Athletics and Fitness Association of America, American Council on Exercise, or International Sports Sciences Association.
  • A bachelor's degree in Exercise Science, Kinesiology, or a related field is preferred but not required.
  • Candidates should be able to build relationships with different personalities, coach and educate people, promote personal training services, take initiative, follow through, and demonstrate dependability, professionalism, and coachability.
Responsibilities
  • Conduct fitness consultations and assessments.
  • Design and deliver safe, effective exercise programs.
  • Provide individual personal training.
  • Lead group, virtual, and other club programming as assigned.
  • Educate and motivate members toward sustainable fitness goals and adapt coaching to different abilities, backgrounds, and goals.
  • Develop strong relationships with members; help clients stay consistent and accountable; promote personal training services to prospective and existing members; identify members who could benefit from additional coaching; proactively reconnect with inactive members; and help improve member engagement and retention.
  • Participate in club programs, events, and marketing initiatives; collaborate with the Anytime Fitness team; and participate in required staff meetings and development activities.
  • Help maintain a clean, professional club environment and follow the current professional dress code using provided Anytime Fitness attire.
  • Represent Anytime Fitness professionally inside and outside the club.
Desired Qualifications
  • A bachelor's degree in Exercise Science, Kinesiology, or a related field is preferred but not required.

About the company

StretchLab provides personalized assisted stretching services through one-on-one and group sessions guided by trained Flexologists who tailor routines to improve flexibility and mobility. Sessions assess each client’s tightness and imbalances and are delivered in-person, with revenue coming from memberships, individual session fees, and selling stretching gear and apparel; technology, including Apple Watch, tracks progress and sends session reminders. What sets StretchLab apart is the hands-on, individualized stretching by certified Flexologists combined with a membership model and tech-enabled progress tracking. The goal is to help clients achieve lasting flexibility, support injury recovery, and maintain ongoing progress through regular, measurable stretching sessions.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

2015

Get referred to Core Ventures

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Simplify Jobs

Simplify's Take

What believers are saying

  • Runner's World featured StretchLab in April 2026, strengthening credibility with runners.
  • June 2026 NYSE Floor Talk and other media kept mobility expertise visible.
  • New 2026 studio openings in Long Island City and Flourtown show ongoing demand.

What critics are saying

  • March 2026 FTC settlement imposed $17 million redress and franchise-sale restrictions.
  • June 2026 New York AG settlement added $3.97 million for misleading opening timelines.
  • Franchise trust now weakens expansion; one stalled disclosure regime can freeze new studio sales.

What makes Core Ventures unique

  • StretchLab owns assisted stretching, a niche between physical therapy and boutique fitness.
  • Flexologists deliver one-on-one custom sessions, not generic classes or self-service mobility apps.
  • By August 2026, StretchLab claimed 500 North American studios, proving franchise scalability.

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Benefits

  • Gym Membership
  • Professional Development Budget
  • Employee Discounts
  • Training Programs
  • Health Insurance
  • 401(k) Company Match
  • Paid Vacation

Growth & Insights and Company News

6 month growth

35%

1 year growth

38%

2 year growth

38%
StretchLab
Aug 21st, 2025
StretchLab Now Offers Access to Hundreds of Studios Nationwide!

StretchLab, the largest assisted stretching brand in the United States, has launched All Access across their studios.

NewmarketToday
May 12th, 2025
StretchLab opens first York Region studio in Aurora/Newmarket

StretchLab opens first York Region studio in Aurora/Newmarket.

Franchising.com
Feb 14th, 2025
StretchLab Becomes Official Stretching Partner of Major League Pickleball

StretchLab will also collaborate with MLP partners to offer exclusive promotions and co-branded experiences.

Yahoo Finance
Jan 13th, 2025
Verdine Baker, President Of Stretchlab Franchise, Grows Company To 500 Units In 5 Years

StretchLab, the global leader in assisted stretching within the Xponential Fitness brand, under the leadership of seasoned fitness executive Verdine Baker, has grown the franchise brand to an astounding 500 units in just the past five years. Often, companies that open so many locations quickly cannot maintain healthy unit economics. Still, StretchLab has defied all odds, especially being a niche subcategory within the wellness industry. Numerous StretchLab franchise locations across the country have celebrated over $1 million in revenue in 2023, and membership numbers in 2024 continue to outpace years past. BLACK ENTERPRISE spoke with Baker, president and CEO of StretchLab and former professional soccer player, to understand how he’s been able to drive such tremendous growth and the importance of having African American executives in leadership roles and ownership across the franchise sector. BLACK ENTERPRISE: How did you decide to go into the fitness franchise industry? VERDINE BAKER: I’ve built my career from the start in the health and wellness industry

Citybiz
Dec 19th, 2024
Q&A with Verdine Baker, President of StretchLab

When Verdine joined StretchLab in 2018 as the national sales director, there were three franchise locations.