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Verkada

Builds cloud-managed physical security systems

Senior Product Marketing Manager - Solutions

Product MarketingConfirmed live in the last 24 hours
Full-timeSan Mateo, CA, USA

About the Job

Requirements

  • At least 5 years of product marketing experience in B2B SaaS or Internet of Things.
  • A bachelor's degree is required.
  • Candidates should have experience developing positioning and messaging across a portfolio of products.
  • Candidates must be self-directed and able to operate independently in a fast-paced environment.
  • Candidates need exceptional writing skills, meticulous attention to detail, and the ability to write content for a variety of audiences.
  • Candidates need experience working cross-functionally with Demand Generation, Sales, Creative, Enablement, and Product teams.
  • Candidates must be willing to travel domestically for events and conferences.
  • Candidates must be independently authorized to work in the United States; the employer is unable to sponsor or take over sponsorship of an employment visa for this role.

Responsibilities

  • Own positioning and messaging for five to seven industries and set the go-to-market strategy for integrating new technologies and features into the company’s broader marketing and sales efforts.
  • Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
  • Bring new products and features to market through an industry lens by leading content creation, planning and managing deliverables and timelines to maximize impact.
  • Work with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through outbound assets, including video, webinars, thought leadership, tradeshow collateral, and email nurture.
  • Partner with Channel and Sales Enablement teams to position products effectively, leverage internal tools, and develop assets that improve win rates.
  • Develop collateral to support go-to-market efforts in the industries served and develop new ways for teams to reach and communicate with existing and prospective customers.
  • Serve as an industry subject matter expert and evangelist, and unite Marketing, Sales, and Enablement teams to drive business results.

Desired Qualifications

  • An MBA is preferred, or the candidate may be graduating from an accredited MBA program in 2027.

About the Company

Verkada

Builds cloud-managed physical security systems

Verkada builds security cameras and cloud software for organizations that manage workplaces, stores, schools, and other physical sites. Its Command platform brings video security together with door access, alarms, intercoms, air quality sensors, and visitor management in one interface. Operators use a browser or mobile app to review incidents, manage entry permissions, receive alerts, and control equipment across locations. The company sells its devices with software licenses, which include updates and support, and its AI tools search footage and connect events across cameras. Verkada was founded in 2016 and is headquartered in San Mateo, California.

Company size
1,001-5,000
Company stage
Series E
Total funding
$643.9M
Headquarters
San Mateo, CA
Founded
2016

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