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Later

Social media management and influencer marketing

Enterprise Account Director

Account ManagementPosted on Nov 12
Full-time

About the Job

Requirements

  • At least 10 years of experience in strategic account management, customer success, or enterprise sales, with direct ownership of revenue retention and growth.
  • Proven experience working with enterprise brands in influencer or social marketing.
  • Demonstrated success navigating complex enterprise buying cycles and multi-stakeholder decision-making environments.
  • Track record of building trusted relationships with senior decision-makers and anticipating organizational changes.
  • Exceptional communication, presentation, and negotiation skills, with the ability to command executive-level conversations.
  • Strong operational discipline and time management skills to deliver against KPIs and defined business outcomes.
  • Experience working cross-functionally with Sales, Product, Marketing, Data, and Delivery teams.
  • Willingness to travel as needed to support key client relationships.

Responsibilities

  • Own the long-term strategy and growth plan for a portfolio of strategic enterprise clients representing approximately $5M–$15M in annual business.
  • Develop a clear growth thesis for each account, including expansion opportunities, stakeholder strategy, competitive dynamics, risks, and areas where Later can create additional value.
  • Drive expansion by identifying whitespace, developing opportunities, and building the executive alignment required to increase Later’s strategic and commercial footprint.
  • Connect client business priorities to opportunities across influencer marketing, creator strategy, social, commerce, and Later’s broader capabilities.
  • Maintain a forward-looking view of each partnership, anticipating changes in client priorities, organizational structure, competitive dynamics, and the broader creator and social landscape.
  • Partner with Sales on commercial strategy, renewals, and expansion while maintaining overall ownership of the client relationship and account direction.
  • Build trusted relationships with VP, C-suite, and senior decision-makers across complex enterprise organizations.
  • Develop multi-threaded relationships that extend beyond individual champions and create durable executive sponsorship for Later.
  • Serve as a strategic advisor to clients, bringing proactive recommendations and a clear point of view on creator strategy, influencer marketing, social trends, measurement, and emerging opportunities.
  • Help senior marketers understand how creator and influencer programs can support broader brand, performance, commerce, and customer growth objectives.
  • Lead strategic business reviews, executive strategy sessions, workshops, and other high-value client engagements.
  • Navigate complex or sensitive client conversations with confidence, judgment, and a solutions-oriented approach.
  • Operate with significant autonomy in determining how Later approaches, supports, and grows each assigned account.
  • Set the strategic direction for the partnership and mobilize the right internal teams and executive stakeholders to deliver against that vision.
  • Maintain a holistic understanding of account performance, client sentiment, commercial opportunity, stakeholder dynamics, competitive risk, and delivery health.
  • Identify risks and opportunities early and drive cross-functional action before they become material client or commercial issues.
  • Make thoughtful decisions about where Later should invest time, expertise, and resources to maximize the long-term value of the partnership.
  • Bring a strong understanding of the creator and influencer ecosystem and how it is evolving across social, media, commerce, and culture.
  • Translate market trends, platform shifts, creator behavior, and performance insights into actionable recommendations for clients.
  • Challenge client thinking when appropriate and help them identify new ways to use creator and influencer marketing to solve business problems.
  • Partner with Strategy, Services, Data, and Product teams to develop differentiated solutions that reflect client objectives and emerging market opportunities.
  • Use client feedback and market insight to help shape Later’s services, products, and strategic priorities.
  • Orchestrate Sales, Strategy, Services, Data, Product, and executive leadership around a unified account strategy and clear client outcomes.
  • Establish clarity on priorities, responsibilities, risks, and opportunities across the teams supporting each account.
  • Partner closely with delivery leadership to ensure strategic objectives, client expectations, and commercial commitments remain aligned.
  • Ensure Later shows up to the client as one integrated strategic partner rather than a collection of individual teams.
  • Escalate and resolve issues appropriately while maintaining executive-level ownership of the relationship.
  • Stay close to developments across influencer marketing, the creator economy, social platforms, measurement, commerce, and digital marketing.
  • Bring relevant industry intelligence and competitive insight into client conversations and account strategy.
  • Represent Later at relevant industry events, executive forums, panels, and strategic networking opportunities.
  • Help strengthen Later’s position as a trusted voice in creator and influencer marketing.

About the Company

Later

Social media management and influencer marketing

Later provides a suite of social media tools for marketers, brands, and influencers, including social media management, influencer campaign automation, and a multi-destination bio link. Its products work together: Later Social Media Management plans and analyzes posts; Later Influence automates influencer outreach and tracks real-time ROI; Later Link in Bio routes traffic from a single profile link to multiple destinations, all via subscription plans. By combining these tools in one platform and offering expert services for large brands, Later differentiates itself from single-solution competitors and aims to deliver measurable returns from social activity. The company's goal is to help marketers generate predictable, data-driven results from social media and build the first Social Revenue platform.

Company size
1,001-5,000
Company stage
Seed
Total funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014

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