AnyMind Group

End-to-end platforms for e-commerce, marketing, logistics

Senior Influencer Planning Manager - Strategic Planning

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeHo Chi Minh City, VietnamIn-person

About the Job

Requirements

A recognized university degree is required.
Six to eight years of experience in influencer planning, strategic social planning, account planning, or influencer account management, including direct experience leading teams and client-facing presentations, and knowledge of influencer landscapes and trends.
A proven track record of running campaigns across industries such as fast-moving consumer goods, beauty, nutrition, and technology within Vietnam's compliance and regulatory guidelines.
Strong understanding of influencer profiles, characteristics, and insights.
Judgment on creator-native formats, platform dynamics, and content that drives consumer action.
High proficiency with influencer vetting platforms such as Affable and CreatorIQ, and social analytics dashboards.
Good command of English.
Good communication skills.

Responsibilities

Direct the Influencer Planning team, establishing campaign standards, team workflows, and influencer planning output to drive client trust.
Use creator profile insights, backgrounds, and current showbiz trends to design influencer selection models and map talent profiles to communication strategies and campaign objectives.
Design scalable initiatives across creator and community tiers and develop influencer and community partnership concepts that guide communication planning and creative teams during ideation.
Partner with Strategic Communication Planning, Creative, and Operations to deliver joint outputs, including Influence Journey Maps, Creator Matrices, and Briefing Toolkits.
Define multi-metric success frameworks that track engagement depth and sentiment, and produce post-campaign learning reports.

As a Senior Influencer Planning Manager, you will serve as the influencer architect, designing effective influencer strategies and success models aligned with brand communication objectives. You will leverage deep insights into influencers and the showbiz landscape to guide influencer selection, investment decisions, and campaign direction, while establishing clear frameworks to measure and maximize impact.

What You Will Do

Team Leadership & Direction: Direct the Influencer Planning team, establishing campaign standards, team workflows, and influencer planning output to drive client trust.
Influencer Framework and Selection Model: Leverage a deep understanding of creator profile insights, backgrounds, and the latest showbiz trends to design robust influencer selection models. Map talent profiles directly to communication strategies to ensure perfect alignment with campaign objectives.
Disruptive Influencer Initiator: Design scalable initiatives across all creator and community tiers to pioneer first-of-their-kind collaborations. Act as a channel expert, delivering groundbreaking Influencer/community partnership concepts that inspire and guide the communication planning team and creative teams during ideation.
Cross-Functional Integration: Partner with Strategic Communication Planning, Creative, and Operations to deliver joint outputs, including Influence Journey Maps, Creator Matrices, and Briefing Toolkits, etc..
Measurement & Methodology: Define multi-metric success frameworks tracking depth of engagement, sentiment, etc., with leading post-campaign learning reports.

Who You Are

A recognized University Degree
Having 6-8 years in influencer or strategic social planning/account planner/ influencer account management with direct experience leading teams and client-facing presentations and know-how in influencer landscapes and trends.
Proven track record running campaigns across FMCG, Beauty, Nutrition, Tech, etc. within Vietnam's compliance and regulatory guidelines.
Strong understanding of influencer profiles, natures, and insights.
Sharp judgment on creator-native formats, platform dynamics, and content that drives consumer action.
High proficiency in influencer vetting platforms (e.g., Affable, CreatorIQ) and social analytics dashboards.
Good command of English
Good communication skill

Why You’ll Love It

Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year)
Private Health Insurance
MacBook to be provided
Good chance to explore new trends in the digital market.
Opportunity to learn and work with the most advanced advertising technology platforms.
Work in a professional, active, international, and dynamic environment.

About the Company

AnyMind Group

End-to-end platforms for e-commerce, marketing, logistics

AnyMind Group provides a suite of proprietary platforms that support e-commerce, marketing, manufacturing, and logistics in Asia. It offers end-to-end solutions for enterprises, publishers, and creators, helping them streamline operations and maximize revenue. Its products include AnyTag for influencer marketing, AnyDigital for advertising, and AnyManager for publisher revenue management, all delivered via subscriptions, transaction-based fees, and value-added services. The company differentiates itself by offering an integrated, cross-function platform ecosystem tailored to the Asian market and focused on reducing customer acquisition costs and improving conversion rates through data-driven advertising and influencer tools. Its goal is to help clients grow revenue and optimize operations across their business functions.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 2016

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