Automotive Events & Partnerships Manager

What's the role?

How do you turn an automotive event into an experience that drivers remember?

At HERE Technologies, we are building a new consumer digital product designed for people who love driving. As our Brand Partnerships & Event Manager, you will help bring this new product directly to the driver community.

You will identify the events where we can make an impact and turn those opportunities into memorable activations. That could mean creating a distinctive presence at a driver event, developing an activation together with an automotive community or exploring a deeper partnership with a major event.

You will have plenty of room to bring your own ideas and shape how we approach events and partnerships.

Working closely with Marketing and external partners, you will:

• Build and prioritize our calendar of automotive, driver and relevant consumer events based on audience fit and potential impact.
• Develop creative concepts for how our product shows up at events and connects with driver communities.
• Own event delivery from initial idea and planning through suppliers, logistics, communications and on site execution.
• Build relationships with event organizers, agencies, communities and potential brand partners.
• Explore partnership opportunities that can help us create a stronger event presence and extend our reach.
• Collaborate closely with Marketing to connect events with campaigns, content and other channels.
• Learn from each activation and use those insights to continuously improve how and where we engage with drivers.

This is a hands-on role in a growing consumer initiative where not everything has been defined yet. You will have the opportunity to help shape our approach rather than simply execute an existing playbook.

Who are you?

You know what it takes to turn an idea into an experience people actually want to be part of.

You combine creativity with strong execution and enjoy working in an environment where things can move quickly and priorities can evolve.

You will thrive in this role if you:

• Bring solid hands on experience delivering automotive events, activations, sponsorships or brand experiences.
• Know how to manage multiple moving parts while maintaining strong attention to detail.
• Bring ideas proactively and are comfortable turning an open brief into a concrete plan.
• Enjoy working across teams, agencies, partners and other stakeholders to get things done.
• Understand the importance of community and have a genuine interest in drivers, automotive culture or mobility.
• Feel comfortable in the pace and ownership typically found in an agency, scale up or similarly entrepreneurial environment.
• Are comfortable travelling regularly for events, potentially around 40% depending on the event calendar.

The role is based in Amsterdam, and regular presence in our Amsterdam office is essential. Relocation can be considered for the right candidate.

Who are we?

HERE Technologies is a global leader in mapping and location services for the automotive industry, delivering high-quality navigation and location technology used by millions of drivers worldwide. Our products operate on a global scale and are built with a strong focus on performance, reliability, and safety in real-world driving conditions.

This team is building a new driver-facing digital product for consumers, delivering navigation, routing, and location-based services directly to drivers. The ambition is to grow it into a brand that drivers recognize, trust, and choose, and to extend its reach through direct-to-consumer channels, community engagement, and partnerships with brands that drivers already know. Brand partnerships and events play a central role in that growth.

Ready to join us?

If you enjoy creating experiences, know how to make events happen and understand what makes passionate communities tick, we'd love to hear from you.

As part of HERE Technologies employment process, candidates will be required to successfully complete a pre employment screening process. This offer and any related claims are subject to the successful completion of a pre employment screening. This will involve employment, education, and criminal verification if applicable.

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

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