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Glance

Lock-screen internet platform with live commerce

Growth Lead - User Acquisition/ Performance / CRM

Growth Marketing +1Confirmed live in the last 24 hours
Full-timeTokyo, JapanIn-person

About the Job

Requirements

  • Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle, ideally for a consumer app or digital product in Japan.
  • Strong analytical skills, including working with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution.
  • Experience with CRM, lifecycle, or marketing-automation tools and building multi-channel engagement programs.
  • Hands-on experience running paid acquisition across major channels and managing meaningful budgets to clear targets.
  • Business-level Japanese and English.

Responsibilities

  • Define and track the full growth funnel from install through activation, retention, and monetization.
  • Build and manage CRM and lifecycle programs that drive activation, retention, and repeat engagement across the user journey.
  • Run a structured experimentation roadmap, including A/B tests across channels, creative, audiences, and lifecycle journeys, and turn results into scaled wins.
  • Work closely with product, data, and creative teams to improve onboarding, engagement, and the commerce experience.
  • Plan and run user acquisition campaigns across paid channels to hit install, activation, and cost targets.
  • Own performance marketing day to day, including budgets, bidding, creative testing, and channel mix, and continuously improve CAC, ROAS, and conversion efficiency.
  • Partner with channel and platform contacts to unlock new growth levers and stay ahead of changes in the Japan market.

Desired Qualifications

  • Experience growing a mobile consumer app at scale (millions of users), ideally with a commerce or content component.
  • Familiarity with mobile measurement and analytics tools such as AppsFlyer, Adjust, Amplitude, Firebase, and GA4.
  • Experience with Apple Search Ads, app store optimization (ASO), or the specifics of Android/iOS acquisition in Japan.
  • Exposure to commerce, e-commerce, or transaction-driven growth.

About the Company

Glance

Lock-screen internet platform with live commerce

Glance builds two digital platforms, Glance and Roposo. Glance puts internet content on smartphone lock screens with AI-driven personalized recommendations, and Glance LIVE adds live content on the lock screen. Roposo is a creator-driven live entertainment commerce platform where users shop live with hundreds of creators and brands. The company differentiates itself by delivering a large-scale, AI-personalized lock-screen internet experience and by combining creator-led live entertainment with shopping, aiming to redefine how people access content and commerce by embedding internet experiences into everyday device use and supporting creators to monetize live content.

Company size
1,001-5,000
Company stage
Late Stage VC
Total funding
$390M
Headquarters
Bengaluru, India
Founded
2019

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