Director of Sales

About the Role

Fora is seeking a founding Director of Sales to lead our sales organization across both inbound and outbound motions. This role will be responsible for building the foundation of Fora’s outbound sales organization while continuing to lead and develop our existing inbound sales team.

This is a highly entrepreneurial leadership opportunity for someone who enjoys building from first principles. You will hire and develop Fora’s first team of outbound Account Executives, define the outbound sales strategy and playbook, establish scalable operating processes, and create the coaching, compensation, and performance frameworks needed to support long term growth.

Based in New York and reporting to the Chief Marketing & GTM Officer, this role will play a critical part in accelerating GMV growth and shaping the next phase of Fora’s commercial organization.

Key Responsibilities

• Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
• Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
• Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
• Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
• Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
• Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
• Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
• Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
• Collaborate cross functionally with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long term growth.
• Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution.
• Build scalable sales processes and operating rhythms that support efficient growth as the organization expands.
• Establish Fora as a destination for exceptional sales talent by building a high performing culture with clear development opportunities and strong leadership.

Requirements

• Demonstrated success building and leading outbound sales organizations in high growth, revenue focused businesses.
• Experience building new sales motions from the ground up, including developing processes, systems, reporting, and operating frameworks without an existing playbook.
• Experience hiring, coaching, and developing quota carrying Account Executives, with a track record of building effective enablement and performance management programs.
• Experience improving the performance of existing sales teams through coaching, accountability, and operational excellence.
• Experience designing compensation plans, quota models, and ramp structures that support sustainable revenue or GMV growth.
• Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics.
• A strong entrepreneurial mindset with a proven ability to solve ambiguous problems and build scalable solutions.
• Experience selling to small and medium sized businesses, ideally within high volume or transactional sales environments.
• Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth.
• Exceptional leadership, communication, and execution skills, with the ability to motivate teams and drive results in a fast paced environment.
• This role is based in New York and requires regular in office collaboration.

Strongly Preferred

• Experience building outbound sales organizations during periods of rapid company growth.
• Experience working at high growth technology companies serving small and medium sized businesses.
• Experience leading organizations through the evolution from an inbound led sales model to a mature outbound motion.
• Experience developing lead qualification or lead scoring frameworks that improve sales efficiency.
• A track record of building a high performing sales culture that attracts, develops, and retains exceptional sales talent.

Compensation

Compensation for this role varies based on experience, with an expected base salary range of $140K–$200K and total on-target earnings (OTE) of $280K–$400K. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.