Growth Operations Manager - Apple Services

Summary

The people at Apple don’t just create products — they craft experiences that redefine industries. It’s the diverse tapestry of our people and their groundbreaking ideas that fuels the innovation woven into everything we do, from revolutionary technology to industry-leading environmental initiatives. Join us in shaping the future. At Apple, innovation and exceptional communication are paramount to our continued success and growth. The Growth Marketing Operations Team plays a pivotal role in enabling sophisticated on-device communications and automated messaging for Apple’s media products and services. This team is responsible for the strategic development and flawless execution of in-app messaging delivered to millions of users globally across a suite of Apple services, including Apple TV+, Music, Arcade, News+, Fitness+, App Store, and Apple One. We are seeking a highly self-driven and solutions-oriented Growth Operations Manager to lead the design, optimization, and execution of multi-channel customer journeys for Apple services. This role demands a critical thinker and an innovator who can navigate complex technical landscapes, influence cross-functional teams, and drive strategic initiatives that enhance customer engagement and accelerate growth for Apple's services.

Minimum Qualifications

7+ years of progressive experience in lifecycle marketing, with a proven track record of architecting, launching, and optimizing large-scale acquisition and engagement initiatives. Demonstrated expertise and hands-on technical proficiency in building complex automation flows and customer journeys using enterprise-level CRM or ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Oracle Responsys). Exceptional aptitude for logical reasoning, critical thinking, and complex problem-solving. Bachelor’s Degree in Computer Science, Information Technology, Marketing, or a related technical field.

Preferred Qualifications

Proven ability to lead projects, influence cross-functional teams, and drive consensus in a matrixed organization. Strategic mindset with the ability to define long-term vision, anticipate challenges, and make data-informed decisions that align with broader business objectives. A resourceful and action-oriented innovator who consistently cuts through ambiguity, proactively identifies roadblocks, and engineers creative solutions, particularly through the application of new AI-driven technologies. Proficiency in SQL for precise customer segmentation, targeting, and data analysis. Experience mentoring or guiding junior team members, fostering skill development, and promoting best practices. Unwavering commitment to excellence, delivering projects with meticulous attention to detail and uncompromising quality. Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts to non-technical audiences and effectively persuade stakeholders. A genuine passion for Apple products and services, coupled with a deep familiarity with the Apple ecosystem (e.g., Mac OS, iOS, Apple Music, App Store, Apple TV+, etc.).

Description

This position serves as a strategic subject matter expert, leading the development and execution of customer notification strategies for high-impact growth marketing acquisition and engagement initiatives. You will leverage your deep technical expertise and strategic acumen to architect and optimize complex customer journeys, ensuring seamless execution and measurable impact. You will be a champion for innovation, continuously seeking opportunities to enhance our platforms, processes, and campaign performance, leveraging intelligent tools and advanced automation techniques to drive efficiency and effectiveness.

Responsibilities

Lead Customer Journey Design & Execution: Architect, develop, test, and deploy sophisticated multi-channel customer journeys, translating marketing objectives and product strategies into scalable, automated solutions within our CRM/ESP platforms. Champion Innovation: Proactively identify, champion, and implement key opportunities for innovation in campaign performance, operational efficiency, and product tooling. This includes actively exploring, evaluating, and integrating intelligent automation tools, AI-driven solutions, and advanced analytics platforms to enhance our capabilities and deliver superior results. Develop and champion new methodologies and best practices for marketing automation. Strategic Problem Solving: Apply critical thinking and data analysis to diagnose campaign performance, identify operational bottlenecks, and implement data-driven optimizations through A/B testing and experimentation to drive incremental growth and program improvement. Cross-Functional Leadership & Influence: Collaborate, influence, and communicate effectively with diverse stakeholders across Growth Marketing, Product, Engineering, and Business teams. Lead discussions, define requirements, and ensure operational plans, deliverables, and risks are clearly articulated and addressed within complex global projects. Team Leadership and Training: Establish and maintain a comprehensive knowledge base of best practices, playbooks, and training resources for customer journey orchestration, fostering a culture of continuous learning and excellence within the team. Operational Excellence: Monitor campaign performance for operational integrity, proactively identify potential issues, and communicate effectively with internal teams to ensure timely resolution and high-quality delivery.