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AMA

Auto club with roadside, insurance, travel.

Travel Product and Sales Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeEdmonton, AB, CanadaNo salary listed

About the Job

Requirements

  • A diploma or degree in Business Administration, Marketing, Communications, or a related field is an asset.
  • At least three years of experience in the travel industry, specializing in cruise, tour, and luxury travel across multiple suppliers and destinations, or related experience in strategic product sales and management.
  • Experience in supervisory or management roles, with a proven track record of leading teams to success.
  • Experience negotiating contracts and managing supplier relationships.

Responsibilities

  • Identify market opportunities by researching trends, capacity, and growth potential to modernize travel experiences for AMA members.
  • Define product positioning and create marketing plans aligned with AMA’s overall business strategies.
  • Use data analytics to inform product marketing decisions and ensure campaigns drive revenue and sales growth.
  • Negotiate contracts with key travel suppliers to maximize revenue and create exclusive offers for AMA members.
  • Maintain knowledge of the travel industry and review supplier relationships to ensure quality and alignment with AMA’s goals.
  • Identify new partnership opportunities to support growth strategies and enhance travel offerings.
  • Provide strategic direction to the Product Sales and Service team, ensuring alignment with marketing initiatives and campaign goals.
  • Collaborate on developing travel personas and buying patterns to enhance product relevance and marketability.
  • Inspire and coach the team and travel counsellor network to achieve success while developing continuous learning and professional development.
  • Collaborate with internal teams and external partners to develop and enhance sales strategies, focusing on customer satisfaction and optimized results.
  • Build relationships across departments to ensure seamless communication and implementation of product and marketing plans.
  • Monitor industry trends, competitor activities, and emerging products to ensure AMA remains at the forefront of the travel industry.

Desired Qualifications

  • Strategic thinking and the ability to identify opportunities and bring creative ideas to life.
  • Passion for creating exceptional travel experiences and modernizing how people explore the world.
  • Staying current with travel trends, economic factors, and industry innovations.
  • Ability to develop relationships and negotiate agreements that create value for all parties.

About the Company

AMA

Auto club with roadside, insurance, travel.

AMA serves about 975,000 Albertans with roadside assistance, travel, registries and insurance services, Alberta’s largest driver education program, a member rewards program and community events. As part of the CAA and AAA family, it leverages a broad network and standardized services for members. The culture emphasizes treating members and colleagues like family through practical, everyday support and community initiatives. Its goal is to help members move safely and confidently by offering accessible services, advocacy, and a supportive member community.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Canada
Founded
Not listed

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