More locations: Milan, Metropolitan City of Milan, Italy | Berlin, Germany
Hybrid/remote working is available under the company's flexible working scheme.
Awin is a global affiliate marketing network that connects advertisers with publishers to drive growth through performance-based marketing. Advertisers pay publishers a commission only when they drive traffic or sales, making it a measurable and cost-effective strategy. Awin earns revenue by taking a share of these commissions and offers tools like adMission for transparent disclosure of affiliate partnerships and Awin Access to help SMEs and startups enter the space, along with data insights and performance analytics to optimize campaigns. Operating across markets such as the US, UK, Germany, France, and Australia, Awin differentiates itself through its large, international network, a suite of practical tools, and a track record of industry awards, aiming to help advertisers and publishers grow together by delivering measurable results.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$215M
Headquarters
Berlin, Germany
Founded
2000
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Awin earns seven GPMA nominations following ShareASale migration and tracking updates. Network earns shortlisting for new 'Partnership Ecosystem' category following ShareASale integration and S2S tracking rollout. Affilitizer Editorial Team Richard Towey of Awin AU confirms that Awin secured seven nominations for the Global Performance Marketing Awards (GPMA), including the new Partnership Ecosystem Award. The shortlisting follows the 2024 infrastructure overhaul where the platform integrated the ShareASale publisher and advertiser base into its global system. The GPMA celebrates its 10th anniversary this October in London. Organizers restructured categories to reflect market shifts; specifically, the "Partnership Ecosystem Award" replaces the "Global Affiliate Network" category. This change signals a move toward integrated commerce and retail media models. Lowering entry barriers for diverse partners. Seven technical and operational milestones achieved in 2024 underpin Awin's nominations. The company shifted focus toward lowering entry barriers for diverse partner types. The Awin creator app drove this strategy, gaining 99,000 users via a 34% increase in installs. The new Ecosystem category reflects how the industry has evolved to include creator partnerships, retail media, commerce, and affiliate marketing. Publisher acquisitions rose 52%, totaling over 177,000 sign-ups. A redesigned onboarding process fueled this growth, reducing the average time to a publisher's first sale by 7%. S2S tracking protects $850 million in revenue. Awin's GPMA submission highlights its Conversion Protection Initiative. As browser privacy restrictions and the phasing out of third-party cookies challenge the industry, tracking accuracy serves as a competitive differentiator. Over 1,800 advertisers upgraded their tracking standards by adopting server-to-server solutions. This initiative protected $850 million in advertiser revenue. Furthermore, the technology secured $70 million in publisher commissions that tracking discrepancies might otherwise have erased. Platform consolidation and AI support. The nominations also acknowledge the completion of a massive platform migration. Awin moved 230,000 ShareASale publishers and 9,000 advertisers onto its primary global platform. During this consolidation, the company launched "Nova," a redesigned platform interface. To manage this scale, the network integrated the AI virtual assistant "Ava." The tool resolves approximately 75% of user queries. This automation allows the nominated Global Account Management Team to focus on strategic consulting rather than routine support. The industry now waits to see if Awin repeats its four-prize success from the previous year at the October ceremony. Affilitizer Editorial Team
Awin, a global marketing technology platform, has partnered with ScalePost to help brands measure how AI influences consumer discovery as searches increasingly end without clicks. The collaboration uses first-party data to track real AI citations rather than modelled data, addressing the challenge that two-thirds of Google searches now conclude without a click. The partnership is supported by collaborations with Peec.ai and Profound to provide comprehensive visibility across customer journeys. Awin is launching new platform features including AI Visibility, which shows when brands appear in AI-driven experiences, and Smart Search, which uses natural language to help marketers identify publisher partners faster. Awin data indicates that accounting for AI interactions can increase observed engagement by three to six times, giving marketers clearer insight into what drives customer decisions.
Awin, a global affiliate marketing platform, has announced a multi-million dollar investment in the North American market to help brands navigate AI-driven commerce challenges. The company's Conversion Protection Initiative has recovered over $578 million in global brand revenue, including $37 million in protected commissions and $6.55 million saved for US adopters through misattribution prevention. The investment addresses tracking challenges as AI reshapes the $1.62 trillion US e-commerce landscape. Awin's technology suite includes the Mastertag tracking system and Soft Click technology, which protected 29.4 million transactions globally last year. The company has expanded its US leadership team, adding Travis Abbott as Head of Sales and Lisa Tadje as Head of Marketing. Awin's platform serves 30,000 brands, including Under Armour, Samsung and GE Appliances.
Awin launches AI tools to speed up affiliate marketing campaigns. Affiliate marketing platform Awin has launched new AI-powered tools designed to help brands and publishers launch campaigns faster and make data-driven decisions. The update introduces an AI Campaign Builder that guides advertisers through campaign setup, automatically generating dashboards and reducing manual work so campaigns can go live in minutes. Awin's partner recommendation engine uses its intelligence platform to identify suitable affiliate partners, displaying key metrics such as clicks, conversions, commissions, and average order value directly within the dashboard. Publishers and creators also benefit from new features, including personalized storefronts for branded product collections and enhanced APIs that offer real-time tracking and attribution transparency. In addition, Awin expanded its AI support assistant, Ava, to automate platform queries and improve response times. The latest AI-driven updates aim to make affiliate marketing faster, smarter, and more scalable for brands worldwide. AI tools help brands to locate top partners and launch campaigns more quickly. London, February 26, 2026 Awin, a leading affiliate marketing platform, has introduced new AI-driven tools designed to simplify campaign setup, improve partner discovery, and provide real-time performance insights. The update is aimed at advertisers and publishers seeking faster, data-driven affiliate marketing solutions. Streamlined campaign setup with ai-powered Builder. Awin's Campaign Builder guides advertisers step by step through campaign creation. Marketers can define goals, target audiences, and performance metrics, while the system automatically generates a customized dashboard. By reducing manual configuration, the tool allows campaigns to go live in minutes instead of hours. Advertisers can now manage everything from one interface, saving time and improving operational efficiency. Discover top affiliate partners instantly. The platform's AI partner recommendation engine uses Awin Intelligence to analyze campaign objectives and suggest suitable affiliate partners. Advertisers receive four top matches and a broader list of potential partners updated daily. Key metrics like clicks, conversions, commissions, and average order value are displayed directly in the dashboard, making it easier to evaluate and approve collaborations quickly. Enhanced tools for publishers and creators. Publishers and creators gain new capabilities, including personalized storefronts that showcase branded product collections. Updated APIs provide real-time tracking, link status visibility, and attribution transparency, helping publishers optimize their performance. Expanded AI support assistant Ava. Awin has expanded its AI support assistant, Ava, which automates platform queries and resolves most user questions quickly, improving response times and customer support efficiency. Driving growth in affiliate marketing. With performance-based marketing gaining traction, Awin's latest updates position the platform as a faster, smarter, and more scalable solution. Automation, AI recommendations, and unified reporting make affiliate campaigns more efficient and results-focused for brands worldwide.
Awin case study: how Vohkus simplified global IT operations for a leading affiliate marketing network. Professional and strategic: scaling global IT operations without complexity. Managing IT infrastructure across multiple international offices is one of the biggest challenges for UK-based companies expanding globally. From hardware standardisation to software licensing and complex export logistics, these issues can quickly escalate into inefficiencies and rising costs. Awin, a leading global affiliate marketing network with offices across Europe, North America, and beyond, faced exactly these challenges. Their business connects advertisers and publishers worldwide, making operational efficiency critical to their success. However, inconsistent hardware standards, fragmented software licensing, and complex delivery requirements were slowing them down. The challenge. Awin's pain points mirror those of many UK companies with global footprints: * Hardware inconsistency across international offices * Complex shipping and customs processes * Software licensing management headaches * Vendor sprawl, leading to unpredictable costs These are common issues for businesses in sectors like digital marketing, finance, and technology, where global teams rely on seamless IT infrastructure to stay productive. The Vohkus solution. Vohkus partnered with Awin to deliver a comprehensive solution: * Seamless ordering and delivery system for hardware * Dedicated Account Manager for continuity and proactive support * Specialised exports team to handle international shipments efficiently * Streamlined software licensing management for compliance and simplicity This approach didn't just solve Awin's immediate challenges; it created a scalable model for future growth. The results. * Integrate IT Asset Management (ITAM) with IT Service Management (ITSM) for unified workflows * Automate asset discovery and lifecycle tracking to close visibility gaps ([growrk.com]). * Plan refresh cycles proactively based on usage and depreciation ([connixt.com]). * Embed compliance and sustainability into disposal processes with certified recycling partners ([greencitizen.com], [epa.gov]). Business impact. * Reduced vendor count, leading to cost consistency * Minimal effort from Awin's internal team for exports * Enhanced operational efficiency across global offices * Long-term partnership, enabling strategic planning for upcoming projects Awin now actively recommends Vohkus to other businesses, citing its ability to simplify complex processes, maintain favourable pricing, and deliver with minimal fuss. "Vohkus distinguishes itself through outstanding export capabilities, enabling seamless global procurement and delivery of hardware and software solutions for our business. Combined with exemplary account management, they have become an invaluable partner, consistently delivering high service standards to our organisation year after year." Alex Taylor, Group IT Director at Awin Global Why This matters for UK companies with global offices. If your business operates internationally, whether in tech, finance, or digital services, you likely face similar challenges: * Delays caused by customs and compliance issues * Rising costs due to fragmented procurement * Difficulty maintaining hardware and software standards across regions Vohkus helps UK companies overcome these hurdles by providing cost-effective IT export services, leveraging strong vendor relationships to secure better deals on hardware and software, and ensuring smooth delivery worldwide.