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Anheuser-Busch

Produces, distributes, and sells beer globally

Manager Trade Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTexas, USA

About the Job

Requirements

  • A bachelor's degree is required.
  • A valid driver's license is required.
  • Demonstrated ability to build and maintain effective working relationships with distributors, top-level account decision makers, and internal stakeholders is required.
  • Knowledge of company products and the beer industry is required.
  • Ability to maintain effective working relationships with employees, customers, and third-party partners is required.
  • Ability to work independently and be results-oriented is required.
  • Oral and written communication skills, including comfort presenting to groups, are required.
  • Organizational and planning skills are required.
  • Knowledge of Microsoft Office programs, including Word, Excel, and PowerPoint, is required.
  • Effective time management for planning daily routines, wholesaler visits, and event activations is required.
  • Flexibility to adjust schedule based on business needs is required.
  • Sales and/or marketing experience is required; beverage or consumer products industry experience is preferred.
  • Knowledge of AB sales and marketing strategies and procedures is required.

Responsibilities

  • Lead On-Premise strategy and local execution of plans.
  • Own On-Premise channel performance and identify execution opportunities with wholesalers.
  • Drive brand planning, sampling execution, and event and venue activations.
  • Own local sponsorship negotiations and activation budgets.
  • Manage mobile asset deployment and support venue capital expenditure execution.
  • Partner with top wholesalers to ensure execution against plans.
  • Own execution key performance indicators for On-Premise plans.
  • Lead implementation of brand programming in Off-Premise channels to drive volume and share growth.
  • Communicate priorities and results weekly and monthly.
  • Cascade annual and trimester plans, initiatives, and programs.

Desired Qualifications

  • Beverage or consumer products industry experience is preferred.

About the Company

Anheuser-Busch

Produces, distributes, and sells beer globally

Anheuser-Busch is a global brewer and beverage distributor that produces, markets, and sells a wide range of beers, including Budweiser and Bud Light. It runs a large network of breweries and distribution channels to manufacture and move beer from production lines to retailers and consumers around the world. The core product is beer, brewed and packaged for sale, then sold through wholesalers and retailers; its scale allows widespread availability and consistency in flavor and branding. The company differentiates itself through its long history, well-known brand portfolio, extensive distribution reach, and emphasis on responsible practices. Its goal is to grow its brands and market share by delivering a broad selection of beverages to customers globally, while continuing social responsibility efforts.

Company size
5,001-10,000
Company stage
IPO
Headquarters
St. Louis, MO
Founded
1852

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