Employer Branding Manager/Senior

Key Responsibilities

• Develop and execute Chagee’s employer branding strategy across all APAC markets
• Position Chagee as an employer of choice through consistent messaging aligned with company culture, values, and EVP (Employee Value Proposition).
• Partner with HR and TA teams to understand hiring needs and create campaigns that attract top talent in F&B and retail.

• Build compelling narratives that showcase Chagee’s culture, career growth, diversity, and sustainability initiatives.
• Create engaging content (videos, articles, employee spotlights, social posts) for LinkedIn, TikTok, Instagram, and other relevant platforms.
• Manage the Chagee Careers page and digital channels to ensure they reflect an authentic and attractive employee experience.

• Launch internal ambassador programs to encourage employees to share authentic stories.
• Organize internal campaigns, culture events, and recognition programs that strengthen Chagee’s values.
• Partner with Operations, Marketing, and Store Teams to showcase employee success stories.

• Research competitor employer branding strategies in F&B retail.
• Provide market insights on talent attraction trends, especially for new market entries (Japan, Korea, etc.).
• Track ROI of employer branding campaigns through metrics such as candidate quality, social engagement, and employer rankings.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, HR, or related field.
• 5–8 years of experience in employer branding, recruitment marketing, or brand communications (F&B / retail industry preferred).
• Strong storytelling and content creation skills (visual + copywriting).
• Experience with digital marketing tools, social media campaigns, and analytics.
• Excellent communication skills with cross-cultural awareness.
• Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.