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Patrick Ta Beauty

Luxury color cosmetics with cream-powder duos

Director, E-Commerce

Growth MarketingConfirmed live in the last 24 hours
Full-timeWest Hollywood, CA, USA

About the Job

Requirements

  • Have 7–10 years of experience in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experience.
  • Have deep technical knowledge of Shopify Plus, GA4, NetSuite, and direct-to-consumer best practices.
  • Have a proven track record in leading site strategy, conversion optimization, and ecommerce technology roadmaps.
  • Have demonstrated experience managing vendor relationships and executing request for proposal processes.
  • Have strong financial acumen and experience owning site-level profit and loss, forecasting, and contributing to margin planning.
  • Have hands-on experience with customer service platforms and on-site personalization tools.
  • Be familiar with international direct-to-consumer operations, including cross-border logistics, duties and taxes, and localization strategies.
  • Have experience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplaces.
  • Have direct involvement in site redesigns, platform migrations, and campaign execution for new product launches.
  • Have built, launched, and optimized integrated digital experiences aligned with brand and commercial goals.
  • Be highly analytical, detail-oriented, and results-driven, with a bias for action.
  • Be able to translate insights into high-impact initiatives.
  • Thrive as a cross-functional collaborator in fast-paced, high-growth environments.
  • Have strong communication and problem-solving abilities and a proactive, solutions-oriented mindset.
  • Have an interest in beauty, digital innovation, and building customer experiences.

Responsibilities

  • Concept, develop, and execute comprehensive 360-degree marketing campaigns across direct-to-consumer channels, including new product launches, site exclusives, and evergreen brand moments.
  • Partner with marketing and creative teams to translate go-to-market briefs into fully executed site plans.
  • Own homepage updates, collection landing pages, promotional logic, and merchandising strategy.
  • Own end-to-end quality assurance and publishing for campaign assets across mobile and desktop.
  • Drive ongoing conversion rate improvements through user experience enhancements, A/B testing, and site flow optimization.
  • Identify funnel friction points from product detail pages to checkout and implement iterative updates.
  • Monitor funnel metrics and apply learnings to future roadmap initiatives.
  • Develop and scale strategies to increase average order value during full-price and promotional periods.
  • Lead bundling strategy, including pricing.
  • Own the backend architecture and performance of the Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
  • Lead prioritization and optimization of technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platforms.
  • Run end-to-end request for proposal processes and manage vendor relationships from sourcing through onboarding and performance tracking.
  • Partner with Operations and third-party logistics providers to ensure orders are fulfilled on time and to brand standards, with alignment on packaging, volume forecasts, and inventory availability.
  • Own performance across global markets, including site localization, duties and tax integrations, fulfillment service-level agreements, and click-to-delivery improvements.
  • Track and analyze key performance indicators, including conversion rate, average order value, revenue per session, and checkout abandonment, to inform optimization efforts.
  • Collaborate with the Vice President of Ecommerce on direct-to-consumer forecast development and performance analysis, contributing insights on margin, revenue, and promotional impact.
  • Lead weekly and monthly direct-to-consumer recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.
  • Partner with the Vice President of Ecommerce and marketing to lead social commerce strategy, including product merchandising, promotional planning, and operational execution.

About the Company

Patrick Ta Beauty

Luxury color cosmetics with cream-powder duos

Patrick Ta Beauty makes luxury color cosmetics sold through its website and retailers like Sephora, CULT Beauty, and Flannels Beauty. Its products often feature dual-formula designs (cream and powder) in a single compact to simplify layering, and the line ranges from Major Glow items to foundations, eyeshadows, lips, and makeup tools. The brand leverages Patrick Ta’s celebrity artistry and a direct-to-consumer model plus selective prestige retail to bring professional techniques to shoppers. Its goal is to grow the business, drive product innovation, and expand its reach through partnerships and targeted investments.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
West Hollywood, CA
Founded
2019

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