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Loadsmart

Real-time freight booking and pricing platform

Marketing Demand Generation Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeSão Paulo, State of São Paulo, Brazil

About the Job

Requirements

  • At least 5 years of B2B SaaS marketing experience in Brazil, including understanding local buyer behavior, the media landscape, and the competitive environment.
  • Proven full-funnel demand-generation experience.
  • Hands-on proficiency in SEO, Google Ads, paid social, events, public relations and media relations, and content localization, with the ability to develop strategy and execute across each channel.
  • Fluent English for daily collaboration with North America-based teams.
  • Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, and Canva or Photoshop.

Responsibilities

  • Own the end-to-end demand-generation strategy, setting direction and executing against pipeline and growth targets.
  • Build and manage the full-funnel demand-generation engine, track performance, and iterate based on data and results.
  • Work hands-on across SEO, Google Ads, paid social, events, and public relations and media relations, directing execution with dedicated U.S.-based channel counterparts.
  • Adapt and produce content articles, presentations, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market.
  • Partner with the Brazil SaaS Sales team to develop the go-to-market execution plan and establish the demand-generation pipeline.
  • Provide competitive intelligence and market insight on local buyer behavior and the media landscape to inform the go-to-market strategy.
  • Reprioritize as the business shifts and own outcomes.

About the Company

Loadsmart

Real-time freight booking and pricing platform

Loadsmart provides a logistics technology platform for shippers, carriers, and brokers to manage freight. It offers instant booking, real-time pricing, and access to intermodal capacity (truck, rail, ship) through a single interface. The platform supports iOS/Android apps and TMS integrations, enabling lane pricing, carrier matching, and mini bids. Its goal is to make freight management faster, cheaper, and more scalable by using data science, managed transportation services, and automated workflows.

Company size
501-1,000
Company stage
Series D
Total funding
$343.7M
Headquarters
Chicago, IL
Founded
2014

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