Product Marketing Consultant
Right Side Up
Product Marketing Consultant
Right Side Up
In-house marketing talent for growth
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.
Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.
Develop and refine product positioning, messaging, and value propositions
Lead or support go-to-market (GTM) strategy and execution for new product and feature launches
Partner with product, growth, and sales teams to align on strategy and priorities
Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies
Build and execute sales enablement materials to support revenue teams
Plan and support webinars, product launches, and other demand generation initiatives
Conduct market, customer, and competitive research to inform strategy
Identify opportunities to improve conversion, adoption, and overall product-market fit
Strong foundation in product marketing across B2B, B2C, or both
Experience owning or contributing to GTM strategy and execution
Ability to translate complex product concepts into clear, compelling messaging
Comfort working cross-functionally with product, sales, and marketing stakeholders
Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy
Analytical mindset with the ability to use insights to inform decisions
Adaptability and comfort working across different industries, products, and team structures
Strong communication and storytelling skills
Experience working with early-stage startups or high-growth tech companies
Familiarity with PLG (product-led growth) or sales-led motions
Experience supporting both strategic planning and hands-on execution
In-house marketing talent for growth
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Explore more opportunities at Right Side Up