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Two Circles

Sports marketing and data consultancy

Principal Delivery Manager

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Melbourne VIC, Australia
In Person
Project & Program ManagementProgram Management

About the job

Requirements
  • At least 10 years of experience in digital delivery, programme or project management, technology consulting, product operations or a similar role, including experience leading delivery teams or a delivery function.
  • Experience delivering digital products, platforms or technology-enabled client work in an agency, consultancy, product or technology environment.
  • Strong organisation, prioritisation, dependency management and problem-solving skills, with the judgement to operate as a senior leader and trusted deputy.
  • Ability to communicate effectively with technical and non-technical stakeholders, including clients and senior leaders.
  • Practical understanding of Agile, Kanban and hybrid delivery approaches; experience with tools such as Jira, Confluence, Smartsheet, MS Project or equivalent.
  • Strong programme and commercial discipline, including integrated planning, resource and utilisation management, time tracking, budget and margin reporting, forecasting, change control and escalation.
  • Comfort working across distributed teams and multiple time zones.
  • Ability to make sound decisions without perfect information and to create clarity in ambiguous situations.
Responsibilities
  • Lead the delivery function day to day, setting clear expectations for delivery quality, accountability, governance, escalation and client service across the team.
  • Set and maintain practical delivery standards, operating rhythms and governance across the function, ensuring teams use consistent reporting, escalation and decision-making practices.
  • Lead, coach and hold the delivery team to account through goal setting, performance management, development, onboarding, succession planning and team-shape decisions.
  • Directly line-manage members of the Delivery team, including goal setting, regular performance reviews, development planning, feedback, succession planning and formal performance management where required.
  • Act as the Director of Technology’s key delivery partner and trusted deputy: provide a concise view of portfolio health, make recommendations, coordinate decisions and represent the function in operational forums when required.
  • Own integrated programme plans, milestones, dependency maps, RAID logs, RAG reporting, governance forums, release plans and concise status updates, ensuring assigned work remains aligned to wider programme and client outcomes.
  • Run regular programme health reviews with clear actions and owners, bringing together delivery status, resourcing, utilisation, budget, margin, risks, dependencies and client decisions.
  • Own resource management for assigned programmes: shape teams, maintain capacity and utilisation views in Parallax, forecast demand against milestones and sales pipeline, identify gaps and conflicts, and make proactive staffing recommendations.
  • Own programme-level budget and commercial control: monitor time spent, burn, scope, delivery cost, vendor performance, revenue and margin position; maintain forecasts, support Statements of Work and change control, and drive corrective action when performance moves off plan.
  • Lead practical programme governance and reporting rhythms for assigned work, while contributing useful improvements to Two Circles delivery templates, standards and ways of working across regions.
  • Coach delivery colleagues and contribute to a culture of transparency, ownership, continuous improvement and high-quality client service.
  • Own delivery from discovery and planning through build, QA, UAT, launch, release and ongoing iteration across assigned products, projects and workstreams.
  • Coordinate Product, Engineering, QA, design/content, Client Leads, commercial teams, vendors and client stakeholders so ownership and decisions are clear.
  • Coordinate release readiness, testing, go/no-go decisions, deployment communications and post-release follow-up.
  • Identify risks, issues, blockers and constraints early, agree mitigation and escalate with a clear recommendation when decisions are needed.
  • Run practical delivery rhythms and agile ceremonies where they help teams make progress; adapt the approach to client and programme context.
Desired Qualifications
  • Agency or consultancy experience, especially across multiple clients or concurrent workstreams.
  • Experience with data, analytics, MarTech, CRM, cloud or platform delivery.
  • Exposure to production support, incident triage, integrations or release management.
  • Experience in sports, media, entertainment, ticketing, sponsorship or other fan/customer-focused environments.
  • Experience managing, coaching and developing a delivery team, including performance conversations, team planning, capability development and accountability for team outcomes.

About the company

Two Circles is a sports marketing and data consultancy that helps rights-holders, broadcasters, and sports organizations grow commercial value by focusing on fans across strategy and execution in sponsorship, media rights, fan engagement, digital campaigns, and content production. It uses fan behavior data from ticketing, retail, digital, and social channels to build predictive models that guide messaging, identify growth segments, and inform rights packaging and pricing, while offering end-to-end services including live production and streaming through Courtside 1891 and audience insights via Kore Intelligence. The firm differentiates itself by combining data-driven consultancy with hands-on execution at scale, supported by acquisitions like Spring Media and Kore and a global network of offices. Its goal is to help clients unlock more value from their fan audiences through evidence-based strategies and multi-channel campaigns.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$317.5M

Headquarters

London, United Kingdom

Founded

2011

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Simplify's Take

What believers are saying

  • March 2026 Hyderabad opened as its 14th location, expanding delivery capacity for APAC.
  • MotoGP renewed with Two Circles in June 2025 to grow US and UK fans.
  • DFB, ATP, and Wanda Diamond League wins show 2026 demand for commercialization tools.

What critics are saying

  • Charterhouse control after January 2024 pressures margins if growth stalls before 2027 exit.
  • Competitors like Sportfive, WME Sports, and Octagon attack similar rights-holder budgets globally.
  • If KORE or live production underperform, Two Circles becomes a premium consultancy without defensibility.

What makes Two Circles unique

  • Two Circles owns fan-data workflows across sponsorship, media rights, content, and live production.
  • KORE powers DFB sponsorship management and forecasting, embedding Two Circles inside commercial operations.
  • ATP chose Two Circles in February 2026 for global Challenger Tour live production.

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Benefits

  • Hybrid Work Options
  • Performance Bonus
  • Health Insurance
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

1%
Sportcal
Oct 21st, 2026
Two Circles brings in experienced Tan as APAC media rights head.

Two Circles brings in experienced Tan as APAC media rights head. Augustine Tan has previously worked for properties including World Wrestling Entertainment, DAZN, and the Sportfive agency. Heavyweight UK sports marketing agency Two Circles has brought in a new head of media rights for Asia-Pacific. Augustine Tan was unveiled in that position yesterday, having held a wide range of senior roles at major sports properties including the World Wrestling Entertainment (WWE) promotion, global subscription platform DAZN, and the Sportfive agency. In total, Tan brings over 20 years of experience in sports media rights to the job. He is now set to lead Two Circles' media rights strategy and operations across APAC, using his regional knowledge and existing relationships in the market. Tan has now said: "By bringing together media rights expertise, audience intelligence, production, and streaming capabilities, my focus is on helping sports organizations build stronger distribution strategies, reach more fans, and ultimately drive greater returns from their content." Most recently, the new Two Circles hire founded his own media rights consultancy business, called A Side Project 2022. Gareth Balch, chief executive and co-founder at Two Circles, added: "Media rights are growing and the opportunity for our approach is particularly exciting in APAC, where markets, platforms, and fan behaviours vary enormously. Augustine brings a brilliant combination of experience and relationships to support our clients to know fans best." APAC is now seen as a key growth region for Two Circles. In terms of Two Circles' personnel updates, October has already seen Tobias Osmund - the agency's group executive director for the past two years - announce his departure. Osmund had been in that role for almost exactly two years - ever since Two Circles acquired the Spring Media agency (where he was serving as chief executive) in October, 2024. Recent rights activity, meanwhile, includes Two Circles being selected by the International Skating Union as its global partner for media rights, sales, and production, under a new four-year deal. Other recent partnerships struck by Two Circles include an agreement with the Swedish Basketball Federation to support the development of fan engagement and ticketing around the country's national teams and an expansion of its partnership with the Matchroom Multi Sport (MMS) organization, with a remit to help boost the reach of WNT.TV, the streaming platform of the World Nineball Tour (WNT) - which is run by MMS. Give your business an edge with its leading industry insights.

Two Circles
Sep 17th, 2026
LTA appoints Two Circles as social media partner through 2028

LTA appoints Two Circles as social media partner through 2028

Associated Press
May 11th, 2026
Aeries Technology partners with Two Circles to launch Hyderabad office

Aeries Technology has partnered with Two Circles, a global sports and entertainment marketing and technology business, to establish Two Circles' new office in Hyderabad. The office is already operational, with teams coordinating across Melbourne, London and Vancouver. Aeries, a global leader in AI-enabled value creation and business transformation for private equity portfolio companies, supported Two Circles' expansion into India to access technology talent and build capabilities in the Asia-Pacific region. The collaboration reflects growing demand from global organisations establishing operations in India. "India offers exceptional talent, and we look forward to growing our presence, team, and client base in the market," said Wyndham Richardson, Group Executive Director at Two Circles. Aeries was founded in 2012 and trades on NASDAQ under the ticker AERT.

SportsPro
Jun 3rd, 2025
MotoGP accelerates global fan growth with multi-year Two Circles partnership

3rd June 2025, London / Madrid: MotoGP(TM) has announced a multi-year strategic partnership with Two Circles, the leading sports marketing and fan growth agency, as part of a significant investment to grow its global fanbase, with a specific focus on the US and UK markets.

Sport Industry Group
Apr 8th, 2025
Two Circles £250m Investment by Charterhouse

Charterhouse Capital Partners acquired a majority stake in Two Circles, a data-driven sports marketing agency, for approximately £250 million in January 2024. This acquisition from Bruin Sports Capital enables Two Circles to accelerate global growth, particularly in North America, with additional funding from Otro Capital and Bolt Ventures. The deal highlights the increasing private equity interest in the sports industry, emphasizing the sector's commercial resilience and potential for international expansion.