Head of Brand & Content Marketing

About Marktplaats

Marktplaats is one of the Netherlands' leading online marketplaces, helping make commerce more sustainable by giving products an extended life. With over 2.1 million buyers and sellers visiting our platform every day, around 350,000 new listings added daily and users spending an average of 22 minutes per visit, we're building a platform that people use and trust. Every connection we enable helps people save money, earn money and reduce waste. As part of Adevinta, one of Europe's leading online classifieds groups, we're building products that make buying and selling second-hand products simpler, safer and better for everyone.

This role sits within our Marketing & Communication function in our Amsterdam office, home to over 300 talented professionals, where cross-functional teams design, develop and scale the products that millions of users rely on every day across our Benelux marketplaces, Marktplaats and 2dehands/2ememain.

We are looking for a Head of Brand & Content Marketing to lead how our brands show up across Benelux, building distinctive, relevant brands and translating our positioning into compelling campaigns, content and experiences. Reporting to the Chief Growth Officer, you will lead the Brand & Content team and work closely across Paid Media, CRM, Product, Analytics and our commercial verticals, while also owning relationships with our creative, content and production partners.

What You Will Do

This is a senior leadership role combining brand strategy, creative and content leadership, commercial judgement and people leadership. 

• Define, own and continuously evolve the Brand & Content strategy and positioning across Marktplaats, 2dehands and 2ememain, ensuring our brands remain distinctive, recognisable and relevant as our business, audiences and markets evolve.
• Translate brand strategy into creative and content principles that guide campaigns, activation and content across channels — including organic social — connecting long-term brand building with commercial priorities across the full funnel.
• Establish clear objectives and measures of success for brand, campaign and content activity, using consumer insight, research and effectiveness data to understand impact and inform future decisions.
• Lead, develop and inspire the Brand & Content team while driving effective cross-functional collaboration across Paid Media, CRM, Product, Analytics and our commercial verticals, ensuring the team is focused on the highest-value opportunities.
• Own and steer relationships with creative, content, social and production partners, defining scope, managing budgets and commercial relationships, and holding partners accountable for quality and outcomes — while continuously evolving the operating model and ways of working.
• Evolve how we create content by using AI, automation and new production approaches to increase speed, scale and creative variation without compromising brand quality or human judgement.

Who You Are

• 10+ years of experience in Brand Marketing, Brand & Content or a comparable function within a complex consumer-facing business, including 5+ years in a leadership role, with a strong track record of developing and evolving brands, positioning and creative platforms — and the judgement to challenge existing work rather than simply preserve it.
• Experience working across consumer audiences, combined with strong commercial judgement and an understanding of B2B audiences to develop effective strategies across areas such as Motors and SMB.
• Proven experience scaling up marketing efforts efficiently, demonstrating a scrappy and resourceful approach rather than relying solely on massive budgets and large existing teams.
• Deep understanding of the Dutch market, with strong experience marketing to local consumers. Dutch language proficiency (ideally a native speaker) is highly preferred.
• Demonstrated history of experimenting heavily with AI usage for creative development, content production, and broader marketing workflows.
• Experience leading integrated campaigns across brand, activation and performance environments, with a strong understanding of content strategy, organic social and the changing digital content landscape.
• Strong creative judgement — the ability to challenge and improve creative work, and to use consumer insight, research and effectiveness data to inform decisions without losing sight of long-term brand building.
• Proven people and agency leadership, with experience developing internal teams and managing creative, content and production partners across scope, performance and commercial relationships.
• The ability to navigate a complex stakeholder environment, operate through ambiguity, bring structure to difficult questions and help senior stakeholders make clear strategic choices.

You do not need to be a hands-on specialist across every creative or content discipline. You do need the strategic and creative depth to set a clear direction, challenge specialists and partners, and make strong decisions about our brands and how they show up.

Bonus Points

• Experience working across multiple markets, marketplace or platform businesses, or portfolios with distinct consumer and commercial audiences.
• Hands-on experience integrating AI or emerging technologies into creative development, content production or marketing workflows.

This role is based out of our Amsterdam office. While we offer flexibility, we value in-person collaboration and encourage our teams to spend regular time in the office.

Want to learn more about life at Marktplaats? Visit our Careers page to explore our culture, benefits and what it's like to work with us.

Our DNA

Our culture is built on these five principles, shaping how we work together, build products and create value for our customers.
🛠️ Ownership: We take ownership, step in where needed and make things happen.
🤝 Engagement: We show up for each other, build meaningful connections, celebrate success and enjoy the ride together.
❤️ Customer Focus: We put our customers at the heart of our decisions, back our ideas with data and deliver value that makes a difference.
⚡Execution: We move with purpose, challenge ideas respectfully, act with confidence and deliver at pace.
💡Curiosity: We ask questions, challenge the status quo, embrace learning and turn insights into better decisions.

Equal Opportunity Statement 

Marktplaats is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
If you feel you don’t meet all of the listed requirements but are still excited about this role, we encourage you to apply anyway! Research shows that candidates from underrepresented groups sometimes self-select out,  we’re interested in your potential as much as your experience.