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Bloom Nutrition

Direct-to-consumer women's health supplements brand

Influencer Manager - Creator Program

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAustin, TX, USANo salary listed

About the Job

Requirements

  • Have 3–5 years of experience in large-scale influencer or affiliate programs at a consumer-focused company.
  • Have strong project management and team leadership skills.
  • Be familiar with TikTok Shop and the creator conversion funnel.
  • Be highly organized and able to manage multiple moving pieces.
  • Be comfortable collaborating cross-functionally.
  • Demonstrate strategic campaign thinking.
  • Use an analytical approach to campaign metrics, including cost per mille (CPM), and campaign goals.
  • Have an interest in Bloom’s mission and wellness-focused products.

Responsibilities

  • Help build and lead Bloom’s influencer programs across TikTok, Instagram, TikTok Shop, Facebook, and YouTube, from strategy to execution in partnership with leadership.
  • Develop scalable systems to identify, organize, and track influencer outreach, gifting logistics, and impact.
  • Lead tooling, automation, and process design to manage large-scale outreach, gifting logistics, and reporting.
  • Create scalable workflows to identify and track creators, measure results, and optimize gifting impact.
  • Collaborate with Influencer Marketing, Organic Social, and Digital Marketing teams to align gifting efforts with campaign goals and content planning.
  • Grow and manage a community of micro- and macro-influencers, creators, and loyal advocates, building ongoing relationships in partnership with the Influencer Marketing team.
  • Lead regular reporting and performance reviews covering content volume, engagement, conversion, and TikTok Shop revenue.
  • Test and iterate on tactics, including packaging, content hooks, timing, and creator incentives.
  • Share insights and recommendations to refine the gifting strategy and support broader influencer program growth.
  • Help shape future team structure, tools, and processes as the program scales.
  • Help define team roles, the technology stack, and standard operating procedures as the program scales.

Desired Qualifications

  • Be familiar with scaling YouTube and Facebook programs.
  • Have experience managing scaled influencer gifting or ambassador programs.
  • Have agency or vendor management experience.
  • Be able to quickly learn software, customer relationship management (CRM), and management systems.
  • Have direct experience working with creators across platforms.

About the Company

Bloom Nutrition

Direct-to-consumer women's health supplements brand

Bloom Nutrition focuses on women's health by selling a range of wellness supplements through direct-to-consumer channels. Its product lineup includes protein powders, pre-workouts, greens, hydration sticks, collagen, and hormone-health products, plus Drink Bloom beverages, all designed for daily nutrition and fitness. The products operate via a direct-to-consumer e-commerce model with a 'wellness on repeat' replenishment program, making it easy for customers to regularly restock. The company differentiates itself by targeting women with specialized health formulas and a subscription-like replenishment approach, led by founder Mari Llewellyn. The goal is to support women's health and fitness with accessible, daily-nutrition solutions and a convenient purchasing experience that encourages regular use.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$160M
Headquarters
Austin, TX
Founded
2019

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