TrueMed provides a payment integration that lets customers use Health Savings Account (HSA) and Flexible Spending Account (FSA) funds to buy health-related products and services at checkout. Merchants in health and wellness—selling items like healthy food, supplements, or exercise gear—can add TrueMed to their checkout flow so customers can pay with pre-tax funds directly at the point of sale. The platform processes HSA/FSA payments given qualified medical expenses, helping merchants reach the $140 billion pool of HSA/FSA funds and expand their customer base. Unlike general payment options, TrueMed focuses specifically on enabling HSA/FSA usage for health-promoting products, which creates a specialized payment option for merchants and customers. The company earns revenue through transaction fees or subscription fees charged to merchants using its service, with the goal of increasing sales for health-focused products by making it easier for customers to use pre-tax funds.
Company Size
51-200
Company Stage
Series A
Total Funding
$37.5M
Headquarters
Austin, Texas
Founded
2022
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