Senior Product Marketing Manager - Personalization

About the team and role:

We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands turn first-party customer data into more relevant, higher-converting experiences across every channel. Personalization combines predictive models and AI, including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers, and puts them to work in segments, flows, and campaigns. As Klaviyo leads the shift to AI-driven, autonomous marketing, Personalization is a key differentiator and growth priority.

You’ll be the dedicated PMM partner to the Personalization product team. You’ll shape the roadmap with market and customer insight, lead launches that drive adoption, attach, and revenue, and turn complex data science into clear, compelling value for marketers and executives. You’ll work closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops to bring it to market.

If you love making complex technology simple, thrive in a fast-paced, high-growth environment, and want to show how intelligent, personalized experiences drive growth, this role is built for you.

How you'll make a difference:

• Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative.

• Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.

• Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand.

• Roadmap Influence: Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.

• Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.

• Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners.

• Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press.

• Measurement: Define success metrics for launches and programs, report on results, and iterate.

• Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.

Who you are:

• 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.

• Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.

• Marketing technology and/or e-commerce experience is a significant plus.

• Examples of great positioning and messaging that cut through the noise and differentiated your product or service.

• Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast.

• Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.

• Excellent verbal and written communication and presentation skills, including with senior leaders.

• Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.

• Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.

• Curiosity about customers and a passion for going deep into a technical product.

• Love and thrive in a fast-paced, dynamic environment.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• At least five years of related experience required, including product marketing at a software company.

• Experience with sales enablement and working with Sales and Customer Success teams is preferred.

• Experience with AI/ML, analytics, CDP, or marketing automation products is preferred.

Equal Employment Opportunity and Diversity Statement

We are committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.