C

Clay

Combines many data sources with AI for sales teams

Head of Field Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$215k - $270k /yrHybrid

About the Job

Requirements

  • At least 10 years of experience leading field or regional marketing in B2B marketing at a company with a meaningful enterprise or strategic sales motion.
  • A track record of sourcing pipeline through account-targeted programs, with results to demonstrate it.
  • Credibility with sales leaders, including experience participating in their staff meetings.
  • Experience running the pipeline layer inside a user conference or tier-one show alongside a brand or events team.
  • Operational rigor in building target lists, funding rules, and reporting before booking venues.
  • Use of agents and automation to run programs efficiently.

Responsibilities

  • Design and run the regional and account-based program portfolio, including executive dinners, regional third-party shows, roadshows, lunch-and-learns, and hospitality for Strategic and Sales-led accounts.
  • Build the function's operating model, including its program menu, intake and triage process, funding rules, and target-account standard for every program.
  • Partner with Strategic and Sales-led segment leaders to build target-account lists and align program investment with pipeline needs.
  • Represent marketing in sales leadership staff meetings and pipeline reviews, and serve as the single point of contact for sales event requests.
  • Equip representatives and executives to conduct personal outreach for every program with templates, sequencing, target lists, and follow-up plays.
  • Own the strategic-account lane within Sculpt and tier-one shows, including invites, meetings, executive sessions, and side dinners, within the invite program and calendar set by Corporate Events.
  • Co-own decisions with Brand about attending tier-one shows, and own the meeting and pipeline plan for each show.
  • Establish the measurement layer with RevOps so every program reports sourced pipeline, meetings booked, and target-account attendance, and compares cost per opportunity against other growth channels.
  • Hire and manage field marketers as the sales organization grows, beginning with segment alignment and regionalizing as international sales coverage develops.

Desired Qualifications

  • Experience building in Clay.

About the Company

Clay

Combines many data sources with AI for sales teams

Clay builds software that sales and marketing teams use to find and contact likely customers, with data from many outside providers and AI agents in one workspace. It coined the job title GTM engineer in 2023 for people who build automated systems to find and win customers, and the role has since spread across tech companies. Users fill spreadsheet-like tables of companies and people with contact details and company facts from data vendors, while its AI agent Claygent researches each account on the web. The results feed email campaigns, ads, and customer databases, and companies pay for plans that include credits for data and for automated actions. Clay was founded in 2017 and is based in New York City.

Company size
201-500
Company stage
Series D
Total funding
$317M
Headquarters
New York City, New York
Founded
2017

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