Product Manager Mobile Experience

Position Summary

The Product Manager, Mobile Experience reports into the Digital Experience organization and is responsible for defining, building, measuring, and continuously improving assigned areas of JetBlue’s App product. This role owns product vision, strategy, roadmap, and prioritization for their product area, balancing customer needs, business objectives, technology considerations, and measurable outcomes.

The Product Manager leads continuous product discovery and partners closely with Design, Engineering, Data, Delivery Management, and matrix partners throughout the product lifecycle to identify customer problems, validate opportunities and solutions, and deliver valuable experimentation and A/B testing, competitive insights, and industry trends to make informed product decisions and continuously optimize the experience.

The Product Manager serves as an internal subject matter expert and advocate for JetBlue’s App, ensuring product decisions support the broader Digital strategy and end-to-end customer journey. The role requires comfort operating in ambiguity, setting clear direction when requirements or solutions are not fully defined, and making data-informed decisions while remaining open to new information, partner input, and changing customer or business needs.

As a key member of the Mobile Experience team, the Product Manager builds strong relationships across JetBlue and with external partners, aligns cross-functional teams around product outcomes, and helps foster a culture of experimentation, learning and continuous improvement. This role requires an understanding of the technology ecosystem supporting the App, strong attention to detail, the ability to manage changing priorities, and comfort working on high-profile initiatives under time-sensitive conditions while embodying JetBlue’s values of Safety, Caring, Integrity, Passion, and Fun.

Essential Responsibilities:

• Define and drive product vision, strategy, and scope for assigned App experiences, aligning customer needs, business objectives, technology considerations, and measurable product outcomes.
• Lead continuous product discovery in partnership with Design, Data, Engineering and matrix partners to identify customer problems, evaluate opportunities, validate solutions, and determine the most desirable, viable, and feasible path forward.
• Develop, own, and maintain a rolling eighteen-month product roadmap, adapting priorities based on customer insights, product performance, business priorities, technical considerations, and new discoveries.
• Own product backlog management and prioritize across new capabilities, enhancements, technical debt, defects, and experiments. Develop initial user stories and partner with Data, Design, and Engineering to ensure the backlog remains prioritized, refined, and ready for development.
• Use qualitative and quantitative customer insights, product analytics, market trends, competitive research, and business performance to identify friction points, uncover opportunities and inform product decisions.
• Define product KPIs and measure of success aligned with Digital and business objectives. Monitor product and feature performance, define A/B testing and experimentation strategies, and use measurable results to optimize experiences and inform future roadmap decisions.
• Manage the product development lifecycle across Discover, Define, Develop, and Deliver, partnering closely with Design, Data, and Engineering to shape solutions, evaluate tradeoffs, and ensure execution remains aligned with the intended customer problem, product vision, and desired outcomes.
• Lead product input into PI Planning, backlog refinement, and applicable Agile ceremonies, clearly communicating product objectives, priorities, scope, and expected outcomes to delivery teams.
• Define product release scope and participate in UAT and product validation to ensure delivered experiences meet the intended product vision and customer need. Partner with Engineering, QA, Data, and Delivery Management to support release readiness and successful launches.
• Serve as the primary Product Management point of contact and App subject matter expert for assigned product areas, balancing customer needs, stakeholder priorities, business objectives, and technical considerations while maintaining cross-functional alignment.
• Communicate product launches, outcomes, performance, and learnings to stakeholders and leadership; demonstrate new capabilities and advocate for the App product across the organization. Support App Store Optimization (ASO), product positioning, and go-to-market activities to drive awareness, adoption, and engagement.
• Research, prototype, and recommend emerging technologies and digital capabilities, while partnering with other Product Managers and Digital teams to share best practices and foster experimentation, innovation, and continuous product improvement.
• Other duties as assigned.

Minimum Experience and Qualifications:

• Bachelor’s Degree in Computer Science/IT or related discipline with four (4) years of professional work experience in IT product management, IT project management or similar discipline; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience

• Two (2) years of experience managing project delivery and supporting products for business customers
• Available for occasional overnight travel (10%)
• In possession of valid travel documents with the ability to travel in and out of the United States
• Able to work flexible hours and be available for an emergency response on short notice
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

• Master’s Degree in Computer Science/IT or related discipline with three (3) years of professional work experience in IT product management, IT project management or similar discipline 
• Two (2) years of experience managing project delivery and supporting products for business customers
• Experience managing cross-functional, medium-large-scale projects with internal teams and external business partners
• Experience working with cross-digital platforms
• Demonstrates a strong knowledge of technology trends; digital trends, industry background
• Basic understanding of App experiences, project and product delivery
• Knowledge of budget creation and management
• Knowledge of the airline industry

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position

Equipment:

• Computer and other office equipment

Work Environment:

• Traditional Office Environment

Physical Effort: 

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:

• The base pay range for this position is between $90,500.00 and $128,600.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

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