SHEIN is a global online fashion and lifestyle retailer that serves customers in more than 150 countries with affordable products. It operates through an on-demand manufacturing model that links suppliers to an agile supply chain, reducing inventory waste and enabling a wide range of items to be produced as orders come in. Customers shop via SHEIN’s online platforms, placing orders that are fulfilled through its network of suppliers and factories. This approach differs from many traditional retailers by relying on on-demand production and a data-driven, far-reaching supply chain to quickly respond to trends while keeping costs low. The company’s goal is to make fashion and lifestyle products accessible to people worldwide by connecting suppliers through its efficient, responsive system.
Company Size
10,001+
Company Stage
IPO
Headquarters
Singapore, Singapore
Founded
2010
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Paid Sick Leave
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Employee Assistance Program
Wellness Program
Gym Membership
Employee Discounts
Company Social Events
Shein overtakes Asos as UK sales rise 26 per cent to £2.58bn. Shein, the online fast-fashion retailer founded in China, increased its UK sales by 26 per cent to £2.58bn last year, overtaking its British rival Asos, according to accounts filed at Companies House. Pre-tax profits at the UK division rose 18 per cent to £45.2m, the accounts show. The company paid £11.2m in current tax, understood to be mainly corporation tax, up from £9.6m a year earlier. The number of people employed by the group in the UK, mostly in sales and marketing, rose to 113 from 91 a year before. Free newsletters The stories that matter to UK business, straight to your inbox. The figures compare with UK sales of £2.05bn in 2024, when the division reported a pre-tax profit of £38.3m. Shein said sales had been helped by a marketing partnership with the Wireless and Creamfields music festivals and a pop-up shop on Oxford Street in London. It also cited Christmas gift events in Edinburgh, Manchester, Liverpool and London. The retailer's model is based on shipping orders of low-cost clothes from Chinese factories direct to homes, with each order low enough in value to avoid import duties. The UK's "de minimis" rule allows overseas sellers to send goods valued at £135 or less direct to British shoppers without paying any customs duty. Rachel Reeves, the former chancellor, said she would remove the rule by 2028. The Treasury's response to its consultation on low value imports says the government has brought delivery forward by six months, to October 2028 at the latest. Major retail bosses have said the government should move sooner. Sainsbury's, Currys and AO World are among the names to have argued that the relief gives overseas rivals a structural advantage. The US revoked its own exemption for Chinese-made goods last year. Under that exemption, parcels worth less than $800 (£600) shipped to individuals had been spared import tax. The change has slowed Shein's expansion in the US. The EU is also phasing out its exemption on customs duties for low-value parcels. The European Commission said a temporary €3 customs duty would apply from 1 July 2026 to parcels worth up to €150 imported from outside the bloc. Shein's global parent group listed on the Hong Kong stock exchange last month, valued at just over $26bn (£19.6bn). The company had reached a valuation of $100bn in a fundraising round in April 2022, making it the third most valuable startup in the world at the time. It considered a £50bn ($66bn) float on the London Stock Exchange in 2024 before launching in Hong Kong. Last week, in its first results since the float, Shein reported a 67 per cent fall in group quarterly profits to £173m. It blamed higher oil prices and freight rates linked to the war in Iran. In July, a filing lodged before the listing showed a first-quarter loss of $99m. In that filing, Shein said the removal of the US exemption had had an adverse impact on its sales there. Shein was founded by the entrepreneur Chris Xu. It runs most of its operations from China but sells all its goods outside the country. The company moved its headquarters to Singapore at the start of 2022. It has recently begun manufacturing in other countries, including Turkey and Brazil. After forced labour concerns were raised, Shein said it had tightened its supplier policies. It said these were enforced through regular audits, with any child or forced labour violations becoming grounds for immediate termination of contract. Jamie Young. Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the 'covid era' and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine's coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at [email protected]
Glamify Fashion founder talks localisation, community and competing with Shein. Glamify Fashion founder Ashley Ali tells Drapers how a focus on localisation and community is helping the business weather external headwinds and fierce competition from fast-fashion rival Shein. Access to this article is for subscribers only * Unlimited use of drapersonline.com * Premium monthly magazine * Early access to interactive digital edition * Exclusive discounts to Drapers conferences * Industry-leading reports * Drapers' market-leading buying guides * Full access to the Drapers digital archive * Exclusive subscriber-only content
Shein's Hong Kong IPO valued the fast-fashion retailer at $26.5 billion, down 75% from its 2022 peak of nearly $100 billion. Shares fell 10% on the first trading day. First-quarter results showed revenue growth slowing to 1.1%, whilst US sales dropped 14.3%. The company posted a $99 million loss, compared to a $395 million profit the previous year. Shein faces mounting competition from Temu, Amazon's Haul, and Walmart's Scenario brand. Regulatory changes have eroded its pricing advantage. The US eliminated duty-free exemptions for low-value packages from China, whilst Europe introduced a €3 charge on such shipments. The competitive pressure extends across fashion retail. Mid-market brands struggle to justify premium prices when synthetic materials now comprise 69% of global fibre production, making expensive garments feel indistinguishable from budget alternatives.
Chinese e-commerce companies have leased 21 warehouses in the UK over the past 18 months, totalling 6.4 million square feet, according to Knight Frank. Another seven facilities were built by investors on their behalf. This represents approximately 11% of total large warehouse take-up in Britain, up from 4% in the previous 18 months. Companies like Shein and JD.com are now the biggest foreign occupiers of UK warehouse space, surpassing US businesses. The expansion follows upcoming 2028 changes to customs duty rules that will make it more expensive to ship low-value goods directly from China. Chinese retailers are developing Amazon-style distribution hubs to build UK warehouse capacity before the changes take effect. Most deals involve space in the Midlands "golden triangle" near major motorway routes. Knight Frank said the activity reflects Chinese e-commerce companies' willingness to challenge Amazon's market dominance.
Shein warns tariff, shipping turmoil will persist as Europe sales slide after price hikes. Tariffs continued to weigh on the company in the United States, where quarterly net revenue fell 6%. by Vivian Tran October 1, 2026 Tariffs and volatile shipping costs are impacting the low-cost fashion engine behind Shein's rise, and the company says shoppers should brace for more disruption. Pressure is already visible in Europe, one of Shein's key markets, where sales fell sharply after the retailer lifted prices before the European Union scrapped a tax break for small parcels. Here's what to know. In the quarter ending June 30, Shein generated $11.08 billion in total net revenue, up 0.9%, in its first Hong Kong trading update since listing. That modest increase came despite softer product demand and weaker results in some regions, as expansion in service activities, including the company's online marketplace, offset a 3.4% decline in product sales, The Independent reported. Tariffs continued to weigh on the company in the United States, where quarterly net revenue fell 6%. Shein said the drop was less severe than the 14.3% fall in the first quarter and described that narrowing decline as evidence of recovery in the region. The steeper setback came in Europe, where revenue dropped 13.9% to $4.38 billion. According to Shein, the decline reflected lower volumes and a shift toward its marketplace services after it increased prices and cut online advertising ahead of the EU ending the duty exemption for parcels under 150 euros. Yangtian Xu, Shein's chairman and chief executive, said the company still sees the rest of 2026 as difficult, with tariff pressure and fluctuating logistics costs continuing to cloud the outlook. TCD picks " Quince spotlight. These best-sellers from Quince deliver affordable, sustainable luxury for all More background. The business model behind ultra-cheap apparel has long relied on sending huge numbers of low-value parcels straight to shoppers, but higher tariffs, the loss of customs breaks, and rising transport costs can quickly erode those economics. After the U.S. made a similar move, the EU ended its small-parcel duty exemption at the beginning of July. The United Kingdom has likewise said the comparable customs duty relief for packages worth less than £135 (~$178 USD) will end in October 2028. What's being done? Governments are increasingly targeting the trade rules that helped fuel the flood of cheap clothing imports. By ending small-parcel exemptions, policymakers are making it harder for retailers to undercut competitors through tax and shipping advantages. Companies such as Shein are responding by leaning more on marketplace and service revenue, trimming ad spending, and managing costs more tightly. Shein specifically pointed to "ongoing cost optimisation and productivity initiatives" as it navigates the second half of 2026. "We expect the external environment to remain uncertain in the second half of 2026, with tariff headwinds and logistics cost volatility likely to persist," Xu said. Shein has also faced pressure on other fronts, from a California penalty over shipping delays to legal and regulatory battles in the U.K. and EU. One story also highlights strong profit growth in the company's U.K. arm even as broader trade pressures intensify. - In California, Shein accepted a hefty government penalty over alleged shipping-delay deception affecting shoppers. - In the U.K., a massive lawsuit followed claims that a former partner exposed tax-evasion schemes. - Shein's U.K. arm posted huge pretax profit growth even as wider trade pressures intensified. - European regulators issued an urgent warning as pressure mounted over Shein's sales tactics. Get TCD's free newsletters for easy tips, smart advice, and a chance to earn $5,000 toward home upgrades. To see more stories like this one, change your Google preferences here.