Vice President Strategy
Acxiom
Vice President Strategy
Acxiom
Data management and marketing services provider
COMPETENCIES
Leadership:Set strategic direction for the finance and insurance teams and build a culture of high performance and accountability.
Financial Services and Insurance Strategy:Shape go to market strategy across banking, lending, cards, wealth management, and property, casualty, and life insurance, tied to real client priorities.
Regulatory Fluency:Bring a working command of GLBA, FCRA, and state insurance oversight under the NAIC framework, including the difference between marketing data and permissible purpose credit and underwriting data.
Data and Identity Depth:Understand how first party transaction, policy, and claims data,credit basedsignals, and household and policy level identity resolution come together to power compliant, high performing marketing.
Revenue Growth:Partner with sales and client leadership to prioritize accounts, advance pursuits, and grow revenue across the finance and insurance portfolio.
Cross Functional Collaboration:Align product, delivery, and analytics teams around the needs of regulated finance and insurance clients.
Executive Communication:Represent Acxiom in senior client and internal forums, including with marketing, data, and compliance leaders, with clear narratives around value and outcomes.
DUTIES AND RESPONSIBILITIES
Lead strategy and growth across financial services and insurance, including banking, lending, cards, wealth management, and property, casualty, and life insurance.
Set direction and priorities for the finance and insurance teams and support their development.
Partner with sales and client leadership to prioritize accounts and accelerate revenue.
Translate the regulatory realities of these industries into solution strategies clients can act on, keeping marketing use separate from permissiblepurposecredit and underwriting use.
Guidecompliant growth use cases such as prescreen firm offers of credit and insurance, cross sell across affiliated lines of business, retention, and agent and advisor enablement.
Shape proposals, pricing, and delivery approaches suited to regulated finance and insurance clients.
Serve as a senior strategic resource in client engagements, business reviews, and deal pursuits.
Provideclient driveninput to inform Acxiom's product and solution roadmap.
Represent Acxiom's finance and insurance capabilities in executive and external forums.
WHAT WILL SET YOU APART
Fifteen (15) or more years of experience in industry strategy, client leadership, or solution selling, withsignificant timein financial services or insurance.
Working knowledge of the regulations that govern data in these industries, including GLBA, FCRA and permissible purpose,credit basedinsurance scoring, and state insurance oversight under the NAIC framework.
Understanding ofthe data that drives finance and insurance marketing, including first party transaction and policy data,credit basedsignals, and household and policy level identity resolution.
Strong background in data driven marketing, identity, and activation strategy, including experience with CDPs and clean rooms.
Proven success leading teams and growing revenue in a matrixed organization.
Executive communication skills, witha track recordof building trusted senior client relationships across marketing, data, and compliance stakeholders.
Strong critical thinking, financial acumen, and writing skills.
Ability to travel as needed to support client engagements and planning.
Primary Location City/State:
New York, New YorkAdditional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact[email protected].
Acxiom collects, analyzes, and sells consumer and business information to support targeted advertising and marketing services. Its offerings center on data management and audience targeting, including data onboarding through its LiveRamp unit, which connects online data with offline identities. After selling its core Marketing Solutions division to IPG in 2018, Acxiom now operates as a standalone division within IPG and focuses on data-driven marketing, identity resolution, and data services for advertisers. Unlike many competitors, Acxiom combines long-standing data assets with modern identity-driven activation through LiveRamp, enabling marketers to reach and measure audiences across channels. The company’s goal is to help advertisers plan, reach, and evaluate campaigns by using accurate, connected customer data across digital and offline environments.
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