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WPP Media

AI-native global media services network

Junior Digital Measurement & Analytics

Data AnalysisConfirmed live in the last 24 hours
Full-timeLisbon, PortugalNo salary listedIn-person

About the Job

Requirements

  • 1 to 2 years of professional experience or relevant internships in Digital Analytics, Web Analytics, Digital Marketing, or campaign management.
  • Practical knowledge of the Google Analytics 4 ecosystem and foundational concepts of Google Tag Manager for Web.
  • Ability to interpret digital marketing metrics, including sessions, conversions, conversion rates, and click-through rate, and to work with Excel or Google Sheets.
  • Basic awareness of GDPR and consent management in digital environments.
  • Rigor, attention to detail, and focus on data validation and quality.
  • Proactivity, strong organizational ability, and time-management skills.
  • Oral and written communication skills for coordinating with Media and Development teams.
  • Willingness to continue learning and develop technical skills.

Responsibilities

  • Support execution and updating of the Measurement Plan and KPI matrices for digital platforms, including web and apps.
  • Configure, test, and publish tags, pixels, and events through Google Tag Manager for Web, under senior-team guidance.
  • Perform functional quality-assurance tests to ensure digital events and dataLayer variables fire correctly.
  • Support validation of cookie-consent banners and application of Consent Mode and GDPR best practices.
  • Support extraction and interpretation of GA4 data to answer business and media-performance questions.
  • Develop and maintain operational dashboards and reports in Looker Studio for KPI tracking.
  • Collaborate to identify data discrepancies between media platforms, including Google Ads and Meta Ads, and GA4.

Desired Qualifications

  • Interest in learning or foundational knowledge of server-side Google Tag Manager and conversion APIs such as Meta CAPI.
  • Basic knowledge of HTML, JavaScript, or JSON and dataLayer structure.
  • Basic SQL query knowledge or introductory experience with Google BigQuery.
  • Official Google Analytics 4 certification.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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