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Animoca Brands

Publishes blockchain-enabled games; funds blockchain investments

Go-to-Market AI Product Manager

Product ManagementConfirmed live in the last 24 hours
Full-timeRemote in ChinaNo salary listedRemote

About the Job

Requirements

  • Demonstrate the ability to independently own a product and deliver it at high quality through a product management or product marketing role, an entrepreneurial project, or a self-built and launched product; 1–3 years of related experience is typical but impact matters more than tenure.
  • Have strong product judgment and close attention to onboarding details, identifying and fixing rough edges users notice and ensuring the experience is smooth.
  • Have business and marketing intuition, with attention to product positioning and user adoption as well as product construction.
  • Use AI tools habitually to accelerate work and understand large language model behavior well enough to make sound decisions.
  • Communicate effectively and coordinate marketing, engineering, and design teams in uncertain environments, with a bias toward launching, learning, and iterating quickly.

Responsibilities

  • Own a Minds product line and take final responsibility for bringing it to market in a polished state, including onboarding, the first valuable task, and key moments that encourage repeat use.
  • Own end-to-end polish and launch for the assigned product line by defining scope, first-run experience, quality standards, and whether work meets the standard for real users.
  • Work with marketing on product positioning, launch plans, and user acquisition messaging, and feed user feedback and launch signals into product iteration.
  • Work closely with vertical product managers to ensure delivered product modules are reusable and integrate smoothly into their verticals.
  • Maintain a fast, focused release cadence by defining success metrics with the data team in advance, launching quickly, capturing signals, and iterating.
  • Prioritize onboarding and users’ first successful experience, creating a guided and positively reinforcing first-use experience.
  • Use AI throughout daily workflows for prototyping, writing product requirements documents, generating and testing multiple approaches, and analyzing results to deliver at high speed and quality.

Desired Qualifications

  • Experience launching consumer, mobile, or AI products.
  • Experience with gaming products; a combination of gaming and non-gaming product experience is especially valued.
  • Familiarity with agentic AI, IM/chat-native products, or creator tools.
  • Hands-on experience with data analytics and A/B testing.

About the Company

Animoca Brands

Publishes blockchain-enabled games; funds blockchain investments

Animoca Brands develops and publishes blockchain and traditional games, often using popular global brands (Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, Formula E) to create engaging experiences. It also maintains a large investment portfolio in blockchain and NFT companies, helping to fund and partner with projects like Axie Infinity, OpenSea, NBA Top Shot, Yield Guild Games, and others. The company earns money from game sales, in-game purchases, and blockchain transaction fees, and it gains returns from its investments. Its products rely on blockchain technology to enable digital ownership and play-to-earn mechanics, and it participates in the metaverse by promoting an open virtual world where users own and trade digital assets. Overall, Animoca Brands aims to lead in blockchain gaming and digital ownership by combining game development, brand partnerships, and strategic investments to grow a shared open metaverse for players and brands.

Company size
201-500
Company stage
IPO
Headquarters
Southern District, Hong Kong
Founded
2011

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