Full-Time
Direct-to-consumer yoga apparel and accessories
No salary listed
Fort Worth, TX, USA
In Person
Bachelor's
| , |
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Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2007
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Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Employee Discounts
Performance Bonus
Paid Vacation
US lifestyle brands are expanding their international presence through freestanding stores and pop-ups. Tory Burch, which began overseas expansion in 2006, now operates boutiques across Europe and the Middle East. The brand opens a pop-up at Selfridges Oxford Street on Friday, featuring an Airstream café and exclusive products. LoveShackFancy, Alice + Olivia, TWP, Ulla Johnson and Nili Lotan have opened stores abroad and are seeking new locations. Coach, Ralph Lauren, Alo Yoga, Vuori and Reformation continue expanding overseas. Meghan Labot, managing director at creative agency Love, notes the challenge is "scaling relevance" rather than simple adaptation. Brands must understand how consumers interpret their identity in different cultural contexts whilst maintaining their core values.
Alo names new director of retail strategy and execution. 3 hours ago American activewear brand Alo has appointed Gabriel Paz as its new director of retail strategy and execution, suggesting the rapidly expanding brand is eyeing a build up of its physical retail presence. Paz, who is based in Los Angeles, confirmed his new position on LinkedIn. He joins the company from American Express, where he spent three years as senior manager of the retail client group. His earlier career includes roles at Oliver Wyman, where he worked across the retail and consumer goods and brand and innovation practices, and LVMH, where he held the position of director of financial and strategic planning for DKNY. Paz also brings experience in business development and operations from his time at NYU Langone Health, alongside an investment banking background at Goldman Sachs. The appointment comes as Alo accelerates its European store rollout on the back of opening its first contintental site on London's King's Road in 2023. The brand has since expanded across the capital and into locations including including Manchester, while also establishing a presence in Dublin and Amsterdam. Earlier this year, it further revelaed a major German entry spanning Berlin, Hamburg, Düsseldorf, Cologne and Munich. France is also set to become a key market, with Alo preparing a 2,120-square-metre flagship at 92 Champs-Élysées in Paris, reflecting broader efforts to move into high-profile spaces and extend towards wellness-led experiences.
"Alo" expands its presence in the UAE with the opening of two new stores in Dubai Published on 25-08-2026 "Alo", the brand specialized in sportswear and luxurious practical fashion inspired by movement and activity, is preparing to continue its expansion in the UAE in cooperation with Alshaya Group, one of the world's leading companies in managing global brands, by opening two new stores in August and September. After the success achieved by its two stores in Dubai Mall and Galleria Al Maryah Island in Abu Dhabi, "Alo" will open its new store in Dubai Hills Mall on August 28, followed by the opening of its main and largest store in the UAE at Mall of the Emirates on September 18. The new store at Mall of the Emirates spans an area of about 950 square meters, offering customers an exceptional shopping experience that combines fashion, health and wellness, and reflects Alo's distinctive lifestyle. The store includes luxury fitting rooms and an exclusive VIP lounge, in addition to an olive tree integrated into the store's design, a distinctive touch symbolizing the brand's connection to nature and its approach based on mindfulness and a healthy lifestyle. Founded in Los Angeles in 2007, "Alo" is a brand specialized in high-performance fashion and designs that keep pace with the latest fashion trends and are designed for movement and recovery. Since its launch, "Alo" has become one of the world's leading wellness brands, through a vision that seamlessly blends from studio to everyday life. "Alo"'s philosophy is based on yoga and mindfulness, and its ecosystem extends to include community events and health and wellness products, in addition to an online fitness platform offering thousands of classes and diverse content. Globally, "Alo" has established its presence through its stores in a number of the most prominent cities and markets around the world, such as Los Angeles, New York, London, Kuwait, Qatar, and Dubai.
Bella Hadid debuts ALO's new "California Blue" Colorway. Launching never-before-seen photos from her Pre-Fall campaign. If anyone knows how to make a debut, it's Bella Hadid. The supermodel recently fronted ALO's Pre-Fall campaign, shot in her hometown Los Angeles by photography duo Mert and Marcus. Bringing sun-soaked energy to the activewear brand's newest designs, the campaign was already a match made in heaven. But wait: there's more. Hadid secretly debuted ALO's new West Coast-inspired colorway during the shoot, and Hypebae is swooning. Intrdoucing "California Blue," the latest shade coming to a Pilates studio near you. Launching shortly after Kylie Jenner debuted the "Pink Marshmallow" colorway, the rich blue is the polar opposite of the instantly-popular bubblegum pink look. Made for the new season, "California Blue" is reminiscent of the Pacific Ocean, morning surf sessions and late nights on the beach. Bringing her own West Coast feel to the colorway, Hadid is effortlessly styled by Mimi Cuttrell in the laid-back images, adding a dose of California cool to the stunning new shade. The "California Blue" colorway is available to purchase now on the ALO website and select retailers.
Major department store opening 3 MA stores: business week. Plus, a popular wellness brand will open its sixth location in the Bay State. Posted Fri, Aug 14, 2026 at 9:55 am ET Lunch For Under $14 At This MA Restaurant Chain: Cheap Eats Jessie Castellano From a national department store chain making its debut to a popular wellness brand expanding, it's been a busy week in Massachusetts business news. Prefer to watch? Check out this week's Patch Food and Business Roundup in the video below, then keep scrolling for the written version. Ross will open three stores in the Bay State by next spring, a company spokesperson told Patch. The retailer, best known as one of the largest off-price retail chains in the U.S., will debut locations in Danvers, West Springfield and Chicopee. Find out what's happening in Across Massachusettsfor free with the latest updates from Patch. ALO announced it will debut at Legacy Place in Dedham in late 2026. The company is best known for its high-performance clothing for movement and recovery, ALO says. From food chains making their debut to brand-new food concepts popping up, many new businesses are preparing to open their doors in Massachusetts before the end of the year. You can find a complete list of what's opening this fall here. Patriot Place continues to add restaurants, bars and entertainment destinations to its roster. Phoenix Theatres and Mass Appeal Draught House & Grille are among the newest additions to the complex. Mass Appeal took over the former Wormtown Brewery taproom. The 3,325-square-foot space now includes an expanded kitchen, a redesigned bar with indoor and outdoor seating and a 16-tap tower. Meanwhile, Phoenix Theatres officially opened its flagship Patriot Place location on July 1 after renovating the movie theater complex. Rocco's Tacos & Tequila Bar has opened its first Massachusetts location at the Burlington Mall, bringing the Mexican restaurant chain to the Bay State for the first time. Marzae Cellar + Provisions began its soft-opening phase at the end of July in the Boston Public Market's largest retail space. Full operations, including a draft wine program and expanded evening dining service, are expected by mid-to-late August, while brunch is planned for the fall. More Massachusetts Business News: Catch Up On Past Business Roundups: