Senior Product Manager - Partners & Programmatic Ads

About the Team

The Growth Marketing (GM) organization is responsible for enabling all things related to sustainable and efficient marketing traffic, conversion, retention, and growth at Coupang. We are one of the largest performance advertisers in the World and have invested in a full funnel marketing tech stack powered through 9+ platforms across areas. Growth Product is the product management arm of Growth Marketing and is supported by the dedicated Growth Engineering, Data Science and Analytics team within the larger GM org.

Role Overview

In this senior individual contributor role, you will lead the product strategy and roadmap for the Coupang Partners Program. You will define how partners discover products, interact with the Partners Portal, track performance, and optimize earnings.

You will be responsible for building and scaling:

• Partners onboarding and activation flows
• Attribution, tracking, and performance measurement
• Monetization mechanics and incentive design
• AI-powered tools for product selection, and optimization

This role requires a strong product mindset, analytical rigor, and the ability to operate in ambiguity. You will lead through influence, working closely with cross-functional stakeholders to deliver impactful outcomes without direct authority.

What we are looking for

• 5–8+ years of product management experience in e-commerce, ad tech, or creator
  platforms
• Experience building and launching customer-facing digital products
• Proven track record of launching and scaling 0→1 products
• Strong understanding of performance marketing, affiliate, or influencer ecosystems
• Data-driven mindset with experience in experimentation and metrics definition
• Ability to work deeply with technical teams on complex systems and tradeoffs
• Excellent communication and stakeholder management skills
• Bachelor’s degree in Computer Science, Engineering, or equivalent experience
• Business fluency in English and Korean

Recruitment Process and Others

Recruitment Process

• Application Review - 1st Virtual Interview - 2nd Virtual Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. this will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.
• https://privacy.coupang.com/en/land/jobs/

Document Return Policy

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.