Vice President – Strategy & Planning
VML
Vice President – Strategy & Planning
VML
Global marketing automation, personalization, and CRM
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Location: Gurgaon
About Us:
VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com
Roles & Responsibilities:
The AVP of Account Planning will work closely with clients, account management teams, and creative
departments to drive insights, uncover market opportunities, and contribute to the overall success of our
clients' advertising campaigns.
• Strategic Leadership & Planning:
- Setting strategic goals and ensuring alignment with overall agency objectives.
- Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall
strategic direction.
- Conduct thorough market research and analysis to uncover insights that inform the
development of effective advertising strategies.
• Campaign Development:
- Lead the development of strategic briefs that guide creative teams in the ideation and
execution of impactful campaigns.
- Ensure that strategic plans align with client objectives, target audience insights, and market
trends.
• Data and Analytics:
- Utilize data-driven insights to inform strategic recommendations and optimize campaign
performance.
- Stay informed about industry trends, emerging technologies, and new tools that can
enhance the effectiveness of account planning processes.
• Client Collaboration & Presentations:
- Build and maintain strong relationships with clients, understanding their business goals,
challenges, and market dynamics. Present strategic plans and insights in a compelling and
persuasive manner.
- Lead strategic discussions with clients, providing insights and recommendations that drive
effective advertising strategies.
- Effectively communicate the rationale behind strategic recommendations and demonstrate
how they align with clients' business goals.
• People Management:
- Partner and collaborate with other teams, including Creative, Account Management, and
Media, to ensure seamless integration of strategic plans.
Skills and Competencies:
• Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 10+ years of
experience in strategic planning within a mainline advertising agency.
• Proficiency in utilizing data and analytics to drive insights and decision-making.
• In-depth understanding of market research, consumer behavior, and advertising trends.
• Strong leadership, interpersonal and people management skills.
• Ability to think creatively and strategically to solve complex business challenges.
• Executive level presentation and communication skills to lead and hold senior level client
interactions.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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VML MAP is a global marketing services and technology partner that serves as a center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale. It helps brands humanize the relationship with customers by delivering data‑driven, personalized content across all channels and industries, leveraging a multi-disciplinary team across consulting, data & AI, content & creative, identity & 1to1, paid media, technology & platform, operating models & processes, and operations. The company operates from 14 offices worldwide, with a mission to scale efficient, measurable experiences that drive business success. Distinguishing factors include its global, diverse team; integration of marketing technology with AI capabilities; and a focus on end-to-end, interoperable solutions rather than isolated campaigns.
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