Mars

Global confectionery, food, and petcare company

Trade Marketing Senior Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

At least 8 years of experience.
E-commerce trade marketing experience is fundamental.
Sales experience is a plus.
Strong communication and ability to manage complexity.
Basic financial knowledge and experience in target allocation, budget management, contract management, and rebate management.
Fluent spoken English is required.

Responsibilities

Design promotion guidelines across all channels and set price tiers for differentiated categories across platforms.
Establish value-chain monitoring mechanisms.
Design channel-positioning strategy.
Build omnichannel role positioning and product matching, clarify the core roles of each channel, and develop a channel-by-product-mix strategy.
Improve product rollout guidance, rhythm, and tracking.
Improve channel investment guidance and investment key performance indicators and return on investment.
Lead a cross-functional team spanning sales, marketing, supply chain, and finance to enable key business cycles.
Coordinate sales team business plans and reviews, and set key performance indicators and tracking mechanisms.
Connect the marketing and sales teams to facilitate integrated channel business campaigns.
Coordinate with the finance team to manage an efficient value chain by channel.

Desired Qualifications

Sales experience.

Job Description:

For Champion Petfoods all-channel(online&offline) Trade marketing management

1. All channel VC design

Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms
Establishes VC monitoring mechanisms

2. Build channel strategies

Design "where to play" strategy for channel positioning
Build omnichannel role positioning and product matching； clarify the core roles of each channel and develop a "channel × product mix" strategy
Improve product rollout guidance, rhythm, and tracking
Improve channel investment guidance and investment KPIs/ROI

3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles

Coordinate sales team business plan and review, set key KPI and checking trace
Bridge MKT and sales team to facilitate an integrated business campaign on channels.
Coordinate with finance team to manager an efficient value chain by channels

Requirements:

At least 8 years' experience
EC Trade Marketing experience is fundamental.
Sales experience is a plus
Strong communication and manage complexity ability
Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
Build effective team
Fluent oral English is must

About the Company

Mars

Global confectionery, food, and petcare company

Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $27B
Headquarters: McLean, VA
Founded: 1911

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