Commercial Account Executive

What AI adoption tells Cloud Awards about governance. By Karl Bagci, Head of Information Security at Exclaimer. Exclaimer were winners of the 'Best Place to Work in the Cloud,' and ' Best Software as a Service - outside the USA' awards at the 2025/26 Cloud Awards and shortlisted in five categories at the 2026 SaaS Awards. Most discussions about AI in the workplace focus on productivity. How much faster can employees create content? How many tasks can be automated? How much time can be saved? These are important questions. But they overlook a more fundamental issue. Already, 43% of primary decision-makers list AI-driven email automation among their top strategic priorities, according to Exclaimer's State of Business Email Report. The direction of travel is clear. But the conversation has raced ahead of the infrastructure. Because the greatest risk posed by AI-generated communication is not volume. It is consistency. Organizations have spent years building governance frameworks around business communication. Policies define what can be said, how information should be presented, and what regulatory requirements must be met. Yet even before AI entered the workplace, many organizations struggled to apply those standards consistently across teams, regions, and communication channels. AI has not created a new governance challenge. It has simply exposed an existing one. As AI tools become embedded in cloud productivity suites and business workflows, organizations now must determine how to ensure that faster communication remains compliant, auditable, and trustworthy. AI is accelerating existing governance gaps. The conversation around AI risk often focuses on hallucinations, misinformation, or data privacy concerns. These are important issues, but they can distract from a more immediate operational challenge, which is that most organizations already struggle with communication governance. Brand standards are interpreted differently across departments. Legal disclaimers are applied inconsistently. Communication templates evolve over time without centralized oversight. Teams adapt messaging to local requirements, while individual employees make changes based on personal preference or convenience. These challenges existed long before generative AI. What AI changes, particularly in cloud-based business processes, is the speed and scale at which communication is created. A governance issue that might previously have affected a handful of messages can now be replicated across hundreds or thousands of communications in a fraction of the time. AI did not create governance gaps. It removed the time buffer that used to hide them. And the organizations most exposed to AI-related communication risk are often not those adopting AI most aggressively. They are the ones that already lacked consistent governance controls before AI arrived. Why regulated industries face greater risk. For organizations operating in regulated industries, the implications are even more significant. Financial institutions, healthcare providers, insurance companies, and legal firms all operate within strict communication requirements. Disclosures must be accurate. Regulatory language must be applied consistently. Communications may need to be retained for legal discovery or regulatory review. In these environments, communication is more than a business function. It is part of the organization's compliance framework. An employee manually omitting a disclaimer from a single message creates risk. An AI-enabled workflow that generates hundreds of communications without the correct controls creates a very different scale of exposure. The challenge is ensuring that communication standards remain enforceable regardless of how content is created. As AI becomes more deeply embedded in cloud-based business processes, organizations must ensure that compliance requirements remain attached to the communication, not the individual creating it. Trust begins with identity. One of the most overlooked aspects of AI-generated communication is identity. As more content is created automatically, the question is no longer simply what was said. It is who said it, under what authority, and according to which standards. Customers, regulators, and business partners need confidence that communications created and sent through cloud platforms remain authentic, compliant, and accountable. That confidence depends on more than the content itself. It depends on the governance surrounding it. The data makes the stakes clear. According to Exclaimer's report, 92% of IT leaders agree that consistent, well-managed email signatures build trust and professionalism. Yet, 80% still rely on manual methods or leave employees to manage their own. That gap between what organizations value and how they actually operate is precisely where governance breaks down. Approved branding, legal disclaimers, sender identity, and audit trails are not cosmetic additions to AI-enabled communication. They are the mechanisms that make accountability possible. The more automation organizations introduce into communication workflows, the more important these governance mechanisms become. Ultimately, AI can generate content, but it cannot generate trust. Where human oversight still matters. The rise of AI has sparked debate about how much decision-making should be automated. In reality, the most successful organizations are unlikely to choose between humans and automation. They will combine both. AI is well suited to generating content, accelerating workflows, and reducing repetitive tasks. Humans remain responsible for defining policy, managing exceptions, and establishing the standards that govern communication. Organizations often focus on keeping humans involved in content creation while overlooking the importance of keeping humans involved in governance. Yet governance decisions carry significant legal, regulatory, and reputational consequences. Governance can be automated, but accountability should not. The role of technology is to enforce standards consistently. The role of people is to determine what those standards should be. Strategy before tooling. Many organizations are racing to deploy AI capabilities across their operations. The pressure to innovate is real, and the productivity gains can be significant. However, introducing AI without first establishing governance creates unnecessary risk. Before organizations ask how AI can accelerate communication, they should ask: What standards apply to these communications? How will compliance requirements be enforced? What audit trail exists? How will changes be monitored and governed? In SaaS-first environments, where communication tools are provisioned quickly and updated continuously, the gap between deployment speed and governance readiness is especially acute. Communication controls need to be embedded into the cloud infrastructure itself. Compliance requirements, disclaimers, branding and policy enforcement should operate independently of how content is generated. Whether a message is written by a person, assisted by AI, or fully automated, the same governance standards should apply. This approach allows organizations to benefit from automation without compromising consistency, compliance, or trust. Because in an AI-enabled workplace, trust will be determined by how consistently it can be governed. Exclaimer is the global leader in email signature management for Microsoft 365 and Google Workspace. Its cloud platform enables organizations to centrally manage and automate email signatures and video meeting branding, ensuring consistent corporate identity, reducing brand and compliance risk, and meeting regulatory requirements across everyday business communications. Karl Bagci is a strategic security leader with a track record of embedding security into business operations to drive growth, resilience, and trust. As the Head of Information Security at Exclaimer, he spearheads security strategies that unlock enterprise opportunities, streamline compliance, and mitigate risk. With leadership roles at Dubber, Cronofy, and UNiDAYS, Karl has built and scaled security programs, achieved ISO and SOC certifications, and significantly reduced vulnerabilities while improving operational efficiency. His expertise spans cybersecurity, risk management, IT service management, and DevOps, making him a trusted advisor to executives and a catalyst for security-driven innovation. Beyond compliance, Karl is a firm advocate for culture-driven security, ensuring teams are empowered with the right mindset, processes, and automation to maintain resilience. He believes security isn't a roadblock - it's a strategic enabler that should fuel business success.

Exclaimer launches MSP Connect for managed service providers. Wed, 19th Aug 2026 (Today) Exclaimer has launched MSP Connect for managed service providers as part of its channel strategy. The offering is aimed at providers that manage Microsoft 365 and Google Workspace environments and need a central way to handle email signatures across multiple organisations. It combines consumption-based billing, a self-service management portal, and integrations with ConnectWise, Kaseya, and Microsoft Marketplace. Managed service providers increasingly handle routine administration of cloud productivity systems, but email signatures often remain a manual task managed user by user. This can make it harder to keep branding, legal disclaimers, and contact details consistent across customer estates. Partners account for about 30% of Exclaimer's annual recurring revenue, and the company works with roughly 5,000 partners globally. MSP Connect is intended to build on that base by giving providers a way to provision and manage signature services without a lengthy services project for each new customer. The billing model adjusts as customers add or remove users, reduce their footprint, or leave the service. The portal is designed to let partners provision and manage multiple customer environments from one place, reducing the need for support requests for routine changes. The programme also includes not-for-resale licences for partner use and dedicated account management for onboarding and commercial support. Deployment can take under an hour, depending on the customer environment. Jim Turner, Chief Operating Officer at Exclaimer, said the new programme was shaped by feedback from service providers. "MSPs have been clear about what they need from us: a platform that is easy to provision at scale, a commercial model that flexes with their customers, and commercial support that helps them grow," said Turner. "We also heard clearly where our previous MSP offering fell short. It was not easy enough to use, and the billing model did not reflect how MSPs run their businesses. MSP Connect is the reset. It removes unnecessary steps, gives partners more control through self-service, and aligns billing with what their customers use," said Turner. Partner focus Exclaimer positions the programme as a way for MSPs to add another recurring service to existing Microsoft 365 and managed services contracts. Alongside licence revenue, partners can use the service as part of wider packages and offer related work such as template design, deployment, and ongoing management. That model reflects the economics of managed services, where providers need products that can be rolled out and administered across large numbers of customer tenants without adding significant labour. The service is designed to let providers manage hundreds of environments centrally rather than handling each one as a separate manual process. Louise Taylor, Vice President of Channel at Exclaimer, said operational efficiency was central to the programme's design. "An MSP is a business within a business. It needs to manage hundreds of customer environments without adding operational drag," said Taylor. "If getting one customer live requires a long sales process or a services project, the economics stop working," said Taylor. Customer use For end customers, the system is intended to keep brand assets, staff details, and legal disclaimers consistent in outgoing email. It uses directory data to populate approved signature fields across Microsoft 365 and Google Workspace, allowing IT teams to retain central control rather than relying on individual users to make updates. The company said marketing teams can use approved campaign banners, engagement analytics, and rules-based signature content, while governance remains with IT. That means MSPs can build packaged services around the underlying signature management product for both technical administration and design work. Exclaimer sells email signature management software for Microsoft 365 and Google Workspace and says it serves more than 9 million users across more than 80,000 organisations. Its customer list includes large corporates, public sector bodies, and media organisations. MSP Connect is available to partners globally.