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Mercari

Peer-to-peer mobile marketplace for secondhand goods

Marketing Specialist - Mercari Marketplace

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeMinato City, Tokyo, JapanNo salary listed

About the Job

Requirements

  • Applicants must be interested in AI and actively experiment with it at work or in daily life.
  • For the mass-marketing position, applicants must have experience in planning, creative work, editing, or production coordination at an advertising agency, web or digital media company, or corporate public-relations organization; candidates transitioning without mass-marketing experience and candidates with potential are welcome.
  • For the campaign position, applicants must have practical experience planning and implementing large sales promotions, such as sales, points, or coupons, and improving key performance indicators for a digital consumer service such as a major e-commerce business or popular app.
  • Applicants for the campaign position must be able to manage projects that involve stakeholders across functions such as engineering, design, and business development.
  • Japanese proficiency at CEFR C1 is required.

Responsibilities

  • Plan and drive customer marketing initiatives for the Mercari Marketplace, addressing both buyers and sellers across the customer journey from awareness and first use through continued use and increased transactions.
  • Design initiative concepts, strategies, and key performance indicators based on customer insights and business challenges; coordinate internal departments and external partners; and lead implementation, evaluation, and improvement.
  • Plan and drive large campaigns using incentives such as points and coupons, including concept development, key performance indicator design, execution planning, coordination with internal and external stakeholders, and post-campaign evaluation.
  • Develop promotions and in-app experiences that convert awareness into actual usage and transactions, collaborating as needed with business development, engineers, designers, product managers, and fintech-related teams.
  • Plan and drive mass-marketing initiatives such as television commercials, video advertising, over-the-top advertising, and out-of-home advertising, working with agencies and production partners on messaging, creative development, and execution.
  • Design communications that build awareness among non-users and encourage previous users to return, and support mass-marketing initiatives for related businesses such as Merpay when needed.
  • Organize stakeholders and schedules for each initiative, drive projects from planning through execution, assess outcomes such as transaction volume and usage, and apply findings to future planning and improvements.

Desired Qualifications

  • Sympathy with the missions and values of the Mercari Group and its companies.
  • A proactive approach to adopting generative AI and other new technologies in practical work.
  • Experience analyzing data using SQL or similar tools and establishing data-driven improvement cycles.
  • Experience designing integrated marketing communications that connect online and offline activity.
  • English proficiency at CEFR B2 is welcomed; opportunities to communicate with engineers may arise, and bilingual employee support is available.

About the Company

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Mercari

Peer-to-peer mobile marketplace for secondhand goods

Mercari operates a mobile peer-to-peer marketplace for buying and selling secondhand goods. Users list items by taking photos in the app, and buyers complete purchases there, with payments held in escrow until receipt is confirmed. Revenue comes from seller fees (10% in Japan; 10% plus 3.6% buyer protection in the US), plus Merpay payments and promoted listings, plus shipping partnerships for integrated delivery. The platform differentiates itself through a simple mobile experience, escrow and buyer protection, shipping integration, and a broader marketplace including Mercari Shops for sellers, with a goal of extending product life and supporting a circular economy.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
2013

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