Cricut provides a connected crafting ecosystem that includes smart cutting machines, the cloud-based Design Space software, and a catalog of materials and accessories. Users create personalized projects by designing in Design Space and letting Cricut machines cut or score the chosen materials. The platform also includes Cricut Access, a subscription service that unlocks fonts, images, and projects, and a steady stream of consumables sold separately. Unlike standalone cutters, Cricut combines hardware, software, and a broad range of materials into one ecosystem, with a focus on enabling hobbyists and small businesses to produce customized cards, apparel, home decor, and gifts at home. The company’s goal is to empower people to make personalized goods easily by providing an end-to-end, user-friendly platform for DIY crafting.
Company Size
501-1,000
Company Stage
IPO
Headquarters
South Jordan, Utah
Founded
1962
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