I

impact.com

Builds software for brand partnerships

GenAI Engineer - Product Marketing & Adoption

Full-TimeUpdated on 10/15/2026
No salary listed
Junior
Bachelor's, Master's
Cape Town, South Africa
Hybrid
Software EngineeringAI Application Engineering

About the job

Requirements
  • A Bachelor's or Master's degree in Computer Science, Data Science, Statistics, or a related field.
  • Understanding of large language model and GPT concepts.
  • Proficiency in prompt engineering.
  • Proficiency with Python.
  • Experience with data visualization tools such as Tableau, Power BI, or Looker, and/or SQL query writing.
  • At least 1 year working in Generative AI, or extensive and demonstrable personal projects that can be demonstrated and discussed in detail, including answering questions and defending critiques.
  • Excellent written and verbal communication skills, with the ability to present complex technical concepts to non-technical stakeholders.
  • Ability to work collaboratively in a cross-functional team environment.
  • Willingness to learn new skills and technologies, and to adapt to the evolving needs of the business.
Responsibilities
  • Leverage Google Cloud's Vertex AI products to maintain and enhance the Copilot agent feature.
  • Enhance the agent's capabilities by integrating additional Impact or external APIs through function calling or actions.
  • Enhance the agent's analytics capabilities with new integrations that expose additional data sets.
  • Enhance the agent's knowledge by adding more context to its search index.
  • Create tools and processes for monitoring the agent's answer quality and correctness, and monitor that quality and correctness.
  • Further tune the model using reinforcement learning from human feedback, adapter tuning, or other methods beyond prompts, examples, and context.
  • Evaluate new large language models for use with the agent as they become available.
  • Work with the squad's full-stack engineer to expose new features in the user interface and deploy the agent or point content-generation capabilities throughout applications.
  • Work closely with product managers to identify features and enhancements, estimate effort, prototype, implement, and deploy.
  • Interface with the Google solutions team to clarify documentation gaps, report bugs or unexpected behavior, submit feature requests, or get help evaluating a product or feature.
  • Stay up to date with advancements in artificial intelligence and machine learning and explore techniques and technologies to enhance product offerings.
Desired Qualifications
  • Experience with machine learning frameworks or libraries such as TensorFlow, PyTorch, Apache MLlib, or scikit-learn.
  • Experience working in Google's Cloud Platform environment.
  • Proficiency with JavaScript/TypeScript or Java/Scala.
  • Experience in and understanding of the marketing or advertising industry.
  • Previous experience in a startup or fast-paced environment.
  • Affiliate & Partnerships Industry Fundamentals Certification by PXA.

About the company

I

impact.com

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impact.com builds partnership software for brands that sell through affiliates, creators, and customer referrals. Its Performance, Creator, and Advocate products let marketing teams coordinate these channels through a shared platform rather than separate program tools. Brands use the software to recruit partners, agree on contracts, attribute sales, monitor activity, and automate payments, while publishers and creators find brands through its marketplace. The company earns subscription fees for its software and charges additional fees for services and payment volume above contracted limits. Founded in 2008, impact.com is headquartered in Santa Barbara, California.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$331.4M

Headquarters

Santa Barbara, California

Founded

2008

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Simplify's Take

What believers are saying

  • Customer adoption expands the work: impact.com reported 700-plus new customers and over 6,500 brands in August 2026.
  • Early product ownership has coaching: impact.com's open associate product manager role pairs feature responsibility with a senior manager.
  • Work has flexibility: impact.com's standing benefits include working from home and unlimited time off.

What critics are saying

  • Product work demands speed: impact.com's associate product manager role requires rapid requirements drafts amid lightly documented systems.
  • Fraud creates continuing work: impact.com's Cape Town analysts investigate stolen sales credit, deceptive redirects, and browser extensions.
  • Commerce exposure cuts both ways: impact.com's August 2026 report found Prime Day transactions fell 25% across analyzed brands.

What makes impact.com unique

  • Earlier influence earns commissions: impact.com's Participation Bonuses reward creators whose recommendations precede the final coupon-driven purchase.
  • Cross-border payouts are native: impact.com settles partner contracts automatically in more than 70 currencies.
  • Attribution spans devices: impact.com's proprietary identity matching joins offline and digital interactions into customer journeys.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Unlimited Paid Time Off
  • Remote Work Options
  • Mental Health Support
  • Company Equity
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Flexible Work Hours
  • Parental Leave
  • Gym Membership
  • Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
ExchangeWire
Sep 2nd, 2026
impact.com powers Minecraft's first-ever affiliate programme & unveils next-generation AI partnership technology.

impact.com powers Minecraft's first-ever affiliate programme & unveils next-generation AI partnership technology. impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft's launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the second quarter, impact.com welcomed more than 700 new customers, growing its global customer community to more than 6,500 brands that rely on impact.com to power partnership-driven commerce. A key milestone this quarter was Minecraft's selection of impact.com to drive its first-ever affiliate programme. The programme leverages impact.com's partnership solutions, enabling Minecraft to seamlessly manage creator relationships, measure affiliate performance, and reward creators around the world through a unified platform. The move reflects a broader shift as brands increasingly look to partnerships to build more authentic, measurable connections with consumers at scale. "Marketing is entering a new era where growth is less about reaching more people and more about creating the right connections - with the right partners, creators, and consumers," said David A. Yovanno, CEO of impact.com. "AI, creator commerce and performance marketing are converging into a single layer of the customer journey, and the businesses that build the infrastructure to manage it will own the commerce relationships that drive discovery and purchase. Our job is to give brands the technology, marketplace, and intelligence to turn those relationships into measurable, scalable growth." At its annual Partnerships Experience (iPX) event, impact.com unveiled its next-generation AI-powered partnership technology, alongside new creator commerce capabilities designed to help brands scale high-performing partnership programmes. iPX London marked its biggest turnout yet, bringing together 400 attendees and over 20 speakers across two stages in a single day, while facilitating more than 300 one-on-one meetings. During iPX, impact.com introduced significant platform innovations that further strengthened its position as the infrastructure for partnership-driven commerce. New capabilities include: * AI-powered partnership assistance and autonomous agents to automate workflows and accelerate decision-making, including a Recruitment Agent (closed beta) and AI Search Visibility, coming next month to help brands understand which creators and publishers are shaping AI-generated recommendations. * A publicly available Model Context Protocol (MCP) connector, enabling impact.com to connect with AI-native tools and workflows and extend partnership data and capabilities into the broader AI ecosystem. * Creator Storefronts enable creators to build personalised shopping experiences. * In-platform social amplification and expanded creator discovery integrations to help brands identify and activate high-performing creators more efficiently. * Faster creator payouts, helping brands strengthen creator relationships while reducing operational complexity. Together, these innovations simplify how brands discover partners, scale creator programmes, automate repetitive tasks, and drive measurable business outcomes. The Partnership Economy Podcast surpassed 570,000 downloads, continuing its growth as one of the industry's leading resources for partnership professionals. Season 7 features conversations with executives from CNN, Best Buy, SharkNinja, and BetterHelp, exploring how leading organisations are using partnerships to drive measurable growth. impact.com's leadership across the partnership economy continued to be recognised throughout the quarter, with 15 award wins and shortlist recognitions. The company was named Best Overall Martech Company by the MarTech Breakthrough Awards, and maintained its position as the #1 Top Partnering Platform in the World by Market Growth Reports. partnership strategy, platform innovation, lead generation and performance marketing. Additional recognition included a CODiE Award shortlist for Best Marketing Solution, five shortlist nominations at the Global Influencer Marketing Awards, and PMW Powerlist International recognition for impact.com CMO Cristy Garcia. Impact.com. The leading global partnership management platform, impact.com transforms the way enterprises manage and optimise all types of partnerships - including affiliates, influencers and commerce content publishers. The company's purpose-built platform he... Powered by PressBox

afaqs!
Aug 26th, 2026
Swiggy Dineout to now deliver food to cinema seats.

Swiggy Dineout to now deliver food to cinema seats. The new in-app feature was announced in collaboration with Cinepolis India and Asian Cinemas, as well as PoS aggregators. 26 Aug 2026 08:53 IST One of India's pioneering on-demand convenience platforms today announced the launch of a new ordering experience within the eating-out landscape with the launch of 'Order-in-Cinemas' on Swiggy Dineout. The feature debuts in partnership with top multiplex brands, Cinepolis and Asian Cinemas, across multiple screens, opening up a brand-new touchpoint for theatres to engage with audiences. In addition to this, Swiggy Dineout has also partnered with a leading PoS aggregator, Impact (owned and operated by UFO Moviez), as well as with Showbizz, a leading Cinema Software Solutions provider for PoS aggregation. The integration with multiple PoS aggregators is currently underway. By leveraging technology to elevate F&B and the cinema experience, the 'Order-in-Cinemas' offering on Swiggy Dineout is set to redefine the food ordering experience at cinemas. Designed around a simple four-step journey: Scan, Browse, Order & Pay, and Delivery, customers can simply scan a QR code placed in the cinema halls, browse the cinema's menu on the Swiggy Dineout app, place their order, and have it delivered directly to their seat. The feature promises attractive discounts to moviegoers, making food ordering at cinemas affordable and convenient. Cinema-goers can also view upcoming movie releases, trailers, posters, booking links, special screenings, events and promotional offers for a well-rounded experience conveniently from their mobile screens. The offering also serves as a new revenue lever for cinemas, ensuring a higher revenue per screen for them by enabling a boost in average spend per head for the cinemas, creating orders that never existed before. PoS players can also plug-and-play this offering with their stack. Speaking on the launch, Swapnil Bajpai, CEO, Swiggy Dineout & Scenes said, "Movie-going is an experience built around entertainment, and food continues to be an important part of it. We believe that ordering food should further elevate the movie-watching experience for cinema lovers. We are thrilled to partner with leading movie theatre brands like Cinepolis and Asian Cinemas, as well as top aggregators to bring this category-defining service to life. With the 'Order-in-Cinemas' offering on Swiggy Dineout, we are expanding the horizons of how consumers can use Swiggy. By removing the need to stand in queues or leave the movie to grab that tub of popcorn, we hope to make the overall cinema experience even more seamless. This first-of-its-kind collaboration not only reflects the growing possibilities in the eating-out landscape, enhances convenience for consumers, but also creates new business touchpoints for cineplexes." Adding to the same, Devang Sampat, managing director, Cinepolis India shared, "FOOVIES was built on a premise that our guests do not think of food and movies as two separate decisions. They think of them as one single outing. Cinépolis has years of global experience in making food a seamless part of the cinema visit, and our early rollout with Swiggy Dineout in India confirmed it. Ordering becomes effortless, the offers add value for our guests, and they stay with the film from start to finish. That is the experience we want every visit to deliver." Elaborating on this, Rajesh Mishra, founder and MD, UFO Moviez shared, "We have recently partnered with Swiggy Dineout for integrating this service into our impact ticketing solution at the cinemas. It's a very simple and elegant solution, and I'm sure this is going to give value to the cinema as well as the viewer and improve their overall movie-watching experience. We have already started the integration process, and it will be a very seamless experience for the audience, providing a wider assortment and availability of food on the seat itself." Jyesth Narang, executive director, Asian Cinemas, chimed in, "We have integrated the Swiggy Dineout feature, and it's getting a great response. Everyone is loving it; customers are very excited as they can order on Swiggy, and the food will be delivered to their seats directly. Thank you so much, Swiggy, for this support." With Swiggy Dineout's 'Order-In Cinemas' offering, cinemas can also recommend personalised combos as well as upsell and cross-sell food and beverages to movie-goers.

MARKETECH APAC
Jul 30th, 2026
AI reshapes product discovery in Southeast Asia, but human trust still drives purchases, new report finds.

AI reshapes product discovery in Southeast Asia, but human trust still drives purchases, new report finds. by Caleb Baldo July 30, 2026. Its What's NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia - and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more! Singapore - Southeast Asian consumers are increasingly turning to generative AI to discover products. Still, human recommendations continue to determine whether they actually buy, according to a new report from impact.com, Cube, and Dentsu. The fourth edition of the annual E-commerce Influencer and Affiliate Marketing in Southeast Asia report found that one in four (24%) consumers in the region now use generative AI tools such as ChatGPT, Gemini, and Claude to support their shopping journey, marking AI's emergence as a new product discovery channel. However, the report found that recommendations from family and friends remain the most trusted source when it comes to purchase decisions, with respondents rating them 2.42 out of 4 for influence, ahead of online reviews at 2.36 and creators at 1.98. impact.com, described as the world's leading global infrastructure for partnership-driven commerce, produced the report in collaboration with e-commerce market intelligence provider Cube and global advertising and marketing agency network Dentsu. The findings draw on insights from 2,400 consumers, alongside Cube's regional e-commerce market data and interviews with marketers, creators, publishers, and industry experts across Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines. The report found that two in three consumers (67%) have bought a product specifically because a creator recommended it, reinforcing that trust and authentic reviews remain central to commerce even as AI reshapes discovery. It also found that AI-generated answers are themselves shaped by third-party voices, including creators, publishers, and reviewers, whose content trains and informs what these tools recommend. For brands, this means activating partners does not just drive sales directly; it also shapes how a brand is surfaced and recommended by AI. The report concluded that AI is not replacing existing discovery channels but is instead becoming another layer within an increasingly interconnected commerce ecosystem. As consumers move between AI assistants, marketplaces, creators, publishers, retail media, and brand-owned channels, brands need integrated, always-on partnership strategies to stay visible and relevant at every touchpoint. "Every major shift in e-commerce has changed how consumers discover products, from search engines and marketplaces to social media, and AI represents the next evolution," said Nick Randall, AVP, Customer Growth, APJ at impact.com. "But while discovery continues to evolve, trust remains remarkably consistent. Consumers still look to creators, publishers, and trusted recommendations to validate their purchasing decisions. The opportunity for brands isn't choosing between AI and partnerships, it's understanding how they work together to create more meaningful customer journeys and ultimately drive commerce." Randall added. The report also identified marketplaces as the leading discovery channel, with seven in ten (71%) consumers discovering new products through platforms such as Shopee, Lazada, and TikTok Shop, followed by search engines at 57%. AI adoption varied significantly across the region, with Vietnam (34%) and Indonesia (31%) leading in generative AI use for product discovery, while Singapore recorded the lowest adoption at 14%. The findings further showed that AI is reinforcing reliance on creators rather than replacing it, with 40% of consumers saying generative AI has not changed how much they rely on creators for product recommendations. Trust between the two remains closely split, with 38% trusting both equally, 36% leaning toward creators, and 25% leaning toward AI. Nearly half (49%) of affiliate purchases were found to be driven by trust and validation, followed by utility and convenience at 28%, with consumers continuing to cite convincing recommendations and trusted reviews as stronger purchase drivers than discounts or promotional offers. With tighter regulations reshaping APAC's social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater - download the free guide here. With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater - download the free guide here.

Global Environment Watch
Jun 16th, 2026
POPOSOAP wins 'best Award' at Global Connect Show (GCS) 2026.

POPOSOAP wins 'best Award' at Global Connect Show (GCS) 2026. POPOSOAP Solar-powered water feature brand recognized by 80+ international media voters for its eco-friendly, beginner-friendly outdoor pond solutions HONG KONG, June 16, 2026 / EINPresswire.com / - POPOSOAP, a brand focused on solar-powered garden water features and pond equipment, today announced that it participated in the Global Connect Show (GCS) in Shenzhen, China, organized by global brand management and international communications company iMpact. At the event, POPOSOAP was honored with the "Best Award," selected through voting by 80+ media organizations and industry participants attending GCS, including editors, KOLs, overseas channel representatives, and international business associations. GCS 2026 was held under the theme "Connecting global innovation, gathering business opportunities," bringing together 80+ mainstream technology editors, KOLs, overseas channels, and international business associations from North America, the United Kingdom, Europe, and Southeast Asia, alongside 100+ companies actively expanding internationally. The event centered on three tracks - Chinese brands going global, global channel matchmaking, and company visit sessions - to foster direct dialogue between brands and global partners. At GCS, POPOSOAP's presence stood out through a hands-on, visual demonstration rather than a traditional product shelf display. The brand constructed a simulated eco water feature on-site, using its solar fountain pumps to create a multi-level waterfall and a pond fountain with noticeable height variation and flow movement. The installation was paired with color-changing pond lights, creating an "urban oasis" atmosphere designed to evoke calm and restoration - an intentional contrast to the fast pace of city life. The exhibit invited visitors to experience not only how the products operate, but how they can shape outdoor ambience through sound, movement, and light. POPOSOAP highlighted three solar garden water-feature tools at the show: a Solar Fountain, a Solar Pond Filter Box, and a Solar Waterfall Bucket. Together, these products reflect the brand's focus on practical, outdoor-ready solutions for everyday use cases - ranging from small decorative ponds and fountains to backyard waterfalls and broader water garden layouts. The systems are designed to help users create movement and circulation while keeping installation approachable for first-time builders and routine upkeep manageable for long-term owners. As a brand, POPOSOAP is positioned around solar-powered, eco-friendly water feature solutions built for modern outdoor living. By leveraging solar power where sufficient sunlight is available, POPOSOAP products can operate without reliance on external electricity, supporting reduced energy use compared with conventional plug-in setups in applicable scenarios. Just as importantly, POPOSOAP designs prioritize fast installation, easy maintenance, and beginner-friendly operation - attributes that matter in real yards where users want reliable performance without complicated assembly or frequent troubleshooting. The brand's core audience spans pond owners, DIY water-garden hobbyists, and professionals seeking straightforward components for installations and upgrades. The "Best Award" recognition at GCS builds on POPOSOAP's broader record of international design and innovation recognition. In 2026, POPOSOAP received the German Innovation Award, underscoring the brand's continued focus on product experience and functional innovation within the water feature category. In 2025, POPOSOAP also earned multiple international design honors, including the MUSE Design Awards, the American Good Design Award, the France Design Award, and the London Design Awards - a set of acknowledgements that reflect attention to usability, design execution, and product purpose across different judging bodies and markets. Sustainability is also integrated into POPOSOAP's product story. POPOSOAP states that its products are made with at least 50% recycled materials, aligning material choices with environmentally conscious consumption trends in home and garden categories. In addition, POPOSOAP products carry Amazon's "Climate Pledge Friendly" label, which shoppers can view directly on relevant Amazon listings. These commitments support POPOSOAP's goal of making water features more accessible while reflecting growing demand for responsible product design and transparent sustainability signals. POPOSOAP's momentum has been further reinforced through coverage by multiple third-party outlets in the home, garden, and clean-tech media landscape. The brand has been featured by publications and platforms including BobVila, Bettergardenhome, and CleanTechnica, helping introduce POPOSOAP's solar water feature approach to broader audiences interested in practical outdoor upgrades, DIY improvements, and sustainability-driven product choices. POPOSOAP views this growing visibility as both validation and accountability - raising expectations for performance, serviceability, and long-term customer satisfaction. Looking ahead, POPOSOAP plans to continue strengthening its engagement with global partners across distribution, media, and industry communities, while maintaining a focus on product usability for everyday water garden scenarios. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Global Environment Watch do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Associated Press
Jun 11th, 2026
impact.com launches AI-powered partnership tools and creator commerce features at iPX event

Impact.com has unveiled new AI and creator commerce capabilities at its annual iPX event, designed to help brands discover partners and automate partnership workflows. The company powers over 2 million partnerships generating more than $110 billion in annual gross merchandise value. Key announcements include expanded ask impact capabilities for contextual guidance and task execution, autonomous partnership agents for identifying and onboarding partners, and Storefronts—permanent creator-curated shopping destinations with performance attribution. The platform is also introducing in-platform social amplification, verified creator discovery integrations with Instagram and YouTube, and faster creator payouts through PayPal. The company is positioning itself as an AI infrastructure layer for partnerships, with integrations including Anthropic's Claude and a Model Context Protocol connector planned for summer release.