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2K

2K

Global video game publisher and developer

Mobile Ad Monetization Manager

Full-Time
$85.7k - $126.9k/yr

+ Bonus + Equity Awards + 401(k) Plan + Employee Stock Purchase Program

Mid
Kirkland, WA, USA
In Person

On-site role based in Kirkland, Washington; remote work not available.

About the job

Requirements
  • Experience managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.
  • Background in mobile gaming and a strong passion for the interactive entertainment space.
  • Analytical mindset with ability to compile and analyze complex performance data and metrics to drive decisions.
  • Self-motivated and driven, comfortable receiving feedback and direction to constantly improve.
  • Strong interpersonal and negotiation skills with emphasis on building productive relationships with external partners, management, and peers.
  • Proven track record of delivering measurable results and meeting or exceeding targets.
Responsibilities
  • Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns
  • A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.
  • Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.
  • Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.
  • Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.
  • Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.

About the company

2K is a video game publisher under Take-Two Interactive that develops and publishes interactive entertainment for a global audience, collaborating with well-known studios like Supermassive Games and Firaxis Games to produce titles across genres. Its products are delivered as digital downloads and physical copies, and are monetized through DLC, in-game purchases, seasonal passes, and exclusive content partnerships. The company’s games span casual to hardcore players and even professional eSports audiences, with examples including The Quarry and TopSpin 2K25. 2K differentiates itself through high-profile collaborations, a mix of revenue streams (box sales, DLC, microtransactions, and branded content), and strategic partnerships that offer exclusive in-game items and experiences, such as Wimbledon-themed passes. Its goal is to deliver engaging, high-quality gaming experiences at scale while growing revenue through multiple distribution channels and licensing deals.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Novato, California

Founded

2005

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Simplify's Take

What believers are saying

  • NBA 2K27's September 4 launch extends a proven annual monetization engine.
  • Civilization VII's Arc of Tomorrow and Earthrise announcements on September 7, 2026 deepen post-launch revenue.
  • Gearbox's Borderlands 4 roadmap and September 15 content drops keep 2K's pipeline full.

What critics are saying

  • Project Ethos layoffs on May 7, 2026 show 2K cuts experimental teams fast.
  • Visual Concepts layoffs in May 2026 signal franchise pressure inside 2K's largest sports studio.
  • 2K's sports model depends on license renewals with NBA, WWE, MLB, and FIFA; one loss breaks it.

What makes 2K unique

  • NBA 2K27 launched September 4, 2026; Visual Concepts still owns basketball simulation.
  • 2K combines annual sports cash cows with blockbuster DLC machines like Civilization VII.
  • Small Axe Studios, launched August 2026 in Vancouver, expands 2K's next sports-franchise pipeline.

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Benefits

Health Care Benefits

Health Savings Account (HSA) Including Company Contribution

Employee Stock Purchase Plan

401k Retirement Plan

Life and Disability Benefits

Group Legal Plan

Wellbeing Program

Childcare Benefits

Flexible Spending Account (FSA)

Generous Compassionate Leave

Companywide End of Year Break

Company News

Capsule Computers
Sep 7th, 2026
Sid Meier's Civilization VII charts a new course with Arc of Tomorrow update and first expansion, Earthrise.

Sid Meier's Civilization VII charts a new course with Arc of Tomorrow update and first expansion, Earthrise. September 7, 2026 Arc of Tomorrow introduces the new Atomic Age, while Earthrise takes players from charting the stars to launching missions across the solar system. Executive Summary: * Arc of Tomorrow: The next major free update launching in 2027 for Sid Meier's Civilization VII introduces the Atomic Age, an entirely new fourth Age spanning approximately the 1950s through the 2050s, with period-specific gameplay, buildings, units, visuals, music, civilisations, leaders and more. * Sid Meier's Civilization VII: Earthrise: The first paid expansion for Sid Meier's Civilization VII coming in 2027 explores humanity's relationship with space and the environment across the entire campaign, culminating in space agencies and missions throughout the solar system. * Update 1.5.0: Later this month, players will experience Update 1.5.0 which brings quality of life updates to the game and the long-requested True Start Location: Earth map. Today at PAX West, in celebration of the franchise's 35th anniversary, 2K and Firaxis Games announced new updates for Sid Meier's Civilization(R) VII. Coming 2027, players can expand their empire's story into the present day and beyond in a major free update, Arc of Tomorrow*. Additionally, later in 2027, the game's first paid expansion, Sid Meier's Civilization VII: Earthrise**, will empower players to reach for the stars. The full Civilization VII PAX West panel can be viewed here. What is the Arc of Tomorrow update? Arc of Tomorrow, a major free update launching in 2027 introduces the Atomic Age. Players are invited to sign-up for a chance to playtest Arc of Tomorrow content through the Firaxis Feature Workshop during the first round of playtesting later this year. * Atomic Age: A new, fourth Age that extends the playable timeline of history from the 1950s through the near future. * Modern World & Visuals: Sweeping urban city architecture, updated tech and civic trees, new Triumphs, social policies, narrative events, and more. * New Civilizations & Leaders: A new roster of period-specific civilisations, plus the return of leader Gandhi. * Expanded Nuclear Gameplay: New offensive and defensive options and units, with a new twist on mutually assured destruction. * New Empire Management Tools: Players can recognise the independence of your Settlements and release them as City-States, giving them new tools to address empire size and loyalty. * Great Works of Film: Film Crews will hunt for the perfect filming location that differs depending on desired genre, and gives variable benefits depending on the quality of Film produced. * Manufactured Goods: Follow recipes that combine specific commodities to produce brand new, powerful resources like Enriched Uranium. What is Sid Meier's Civilization VII: Earthrise expansion? Sid Meier's Civilization VII: Earthrise is the first paid expansion for the title, themed around the historic space race and deploying missions across the solar system. Earthrise isn't just about looking up but also protecting the Earth itself. More details about Earthrise will be shared in the coming months. * Antiquity & Exploration Ages: Players chart the night sky and name the celestial bodies above before expanding their insights of the solar system and their own planet's place within it. * Modern Age: Launch early orbital missions around Earth and the Moon, setting the stage for additional space operations later on. * Atomic Age: Launch missions across the solar system with the player's own established space agency, discovering planetary features and untapped resources which feed back into their civilisation's power here on Earth. * Environmental Adaptability: New unit abilities and technologies enable you to alter the terrain and bonuses of tiles in your empire. New civil engineering structures help you fight back against increasing Natural Disasters as global temperatures rise-and you can even reverse the warming itself. And as your empire becomes more proficient in working the land in specific biomes, your civilisation will earn new gameplay advantages that enhance your abilities in those biomes. What is coming in Update 1.5.0? Later this month, players will experience Update 1.5.0 which brings quality of life updates to the game and the long-requested True Start Location: Earth map. * Earth Map & True Start Location: This new map generates the land, features, and resources of the real world, enabling a stronger roleplaying fantasy through history. Players start their campaign in a map location representative of where their civ began in the real world, with each game spawning a different set of natural wonders in their natural locations, keeping things fresh even on a familiar map. * Map Updates: Updated Terra Incognita and Shuffle map types with the Voronoi map generation algorithm. This will help ensure these map types are more varied and look more natural. * Updates to Resource Generation: Map loading and generation is speedier, and resource placement should feel more varied. * Updates to Diplomacy: Players can use Influence to stay in an alliance without joining their allies' misguided wars. * UI Updates: Additional updates to plot tooltips, settlement banners, game set up, and a new tile ruler to help with city planning. For more details on Arc of Tomorrow, Earthrise and Update 1.5.0, read the official announcement article. Sid Meier's Civilization VII is available on PlayStation(R) 5 (PS5(R), PlayStation(R) 4 (PS4(R), XBOX Series X|S, XBOX One, Nintendo(TM) Switch, Nintendo(TM) Switch 2, PC via Steam and Epic Games Store, and Mac and Linux via Steam. Sid Meier's Civilization VII is rated PG. Firaxis Games is a 2K studio. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). *Base game required. This content is free for all owners of Sid Meier's Civilization VII and will be delivered automatically in-game on release. Terms apply. **Sid Meier's Civilization VII: Earthrise is paid post-launch DLC available for separate purchase (base game required). Exact release timing to be announced at a later date and will be subject to change. Terms apply. Play Hard Or Don't Play At All!

CivFanatics
Sep 6th, 2026
Civilization VII announces Earthrise expansion for 2027.

Civilization VII announces Earthrise expansion for 2027. Firaxis and 2K just announced Civilization VII's first paid expansion: Earthrise. Per @CivGame and the new Steam page, Earthrise is built around solar-system exploration and environmental adaptability. In Antiquity and Exploration, chart celestial bodies for strategic advantage. In Modern, launch early orbital missions. In the Atomic Age, found a space agency, fly missions across the solar system, and bring planetary resources back to Earth. On the ground side: new units and technologies that alter terrain and tile bonuses, civil-engineering tools to weather intensifying natural disasters as temperatures rise (including reversing the warming), and biome mastery bonuses for tundra, desert, and tropics. More systems, civs, and leaders are still to be announced. Release window is 2027; exact date TBD. Base game required. Same PAX West panel also teed up Arc of Tomorrow - a major free 2027 update that adds a fourth Atomic Age (~1950s-2050s) - and Update 1.5.0 later this month with the True Start Location: Earth map.

SUSCO
Aug 31st, 2026
Tencent and 2K team up to launch mobile game NBA 2K All Star on March 25 · TechNode.

Tencent and 2K team up to launch mobile game NBA 2K All Star on March 25 · TechNode. 时尚 2026-08-31 07:54:09 673 NBA 2K All Star,すご アプリ a mobile game jointly developed by Chinese gaming firm Tencent Games and American video game publisher 2K Games, will be launched on March 25, according to a trailer released by NBA 2K China on Monday. NBA 2K is a popular basketball simulation video game series that allows players to experience realistic gameplay, including managing teams, playing as real NBA players, and competing in various game modes. According to the team behind the launch, a beta version will be available for testing at the end of February or early March, and will be accessible on both Android and iOS platforms. Additionally, players who pre-register on the official website will receive exclusive in-game rewards upon the game's launch. [NBA 2K China, in Chinese] 本文仅代表作者观点,不代表本站立场. 本文系作者授权发表,未经许可,不得转载.

Sports Gamers Online
Aug 19th, 2026
NBA 2K27 myplayer builder revealed.

NBA 2K27 myplayer builder revealed. Female MyPlayers and more coming to NBA 2K27. Reading Time: 5 mins read NBA 2K27 revealed a plethora of information for its newest installment. In the courtside report for the Myplayer builder. NBA 2K27 introduces female MyPlayers, badge tokens, and the all-new synergy system. Today, 2K revealed all MyPLAYER Builder details for NBA 2K27, the latest iteration of the NBA video game franchise developed by Visual Concepts and published by 2K. The most versatile MyPLAYER Builder in franchise history hands players the blueprint to model their game after their favorite NBA and WNBA superstars, shaped by strategic Badge Tokens, reworked Badge Progression, and the all-new Synergy system. For the first time, players can create female MyPLAYERs and take them into the now co-ed City. Latest videos. Video Muted MyPLAYER Builder enhancements in NBA 2K27. * Create a Female MyPLAYER: For the first time in NBA 2K history, players can create female MyPLAYERs in the Builder and take them to The City. All MyPLAYERs are built on the exact same framework - height, weight, wingspan, and ratings determine build performance, not appearance - with on-court skill remaining the true equalizer. With a new builder path available and a vast library of NBA and WNBA player animations to draw from, there are more ways than ever for players to represent themselves and their playstyle. * All-New Builder Path: Replacing Pro-Tuned and NBA templates, Signature Blueprints are a new streamlined path of pre-made templates each shaped by three athlete comparisons across the NBA and WNBA, seamlessly blending their attributes and animations to reflect their unique style. 40 templates are available at launch, with more added each Season. * NBA 2K HQ: Starting August 21, five days before Early Access, players can download the NBA 2K HQ app to access the full NBA 2K27 MyPLAYER Builder and start creating new builds from anywhere and upload them directly to their home setup. Builds created in the app are ready and waiting the moment players get on console, so the first session starts on the court rather than in the Builder. Design your game anywhere and easily share your builds using QR codes or links. * Build Customization & Badge Tokens: For veteran players, the Create Your Own path MyPLAYER Builder features a strategic Badge-focused option for deeper customization governed by Badge Tokens, available across all build paths, which players use to equip Badges to their build. There are 53 Badges in 2K27, including 19 brand-new Badges built to create a more balanced playing field. Players can tailor their build to completely excel in one discipline or take a balanced approach depending on their playstyle and strengths. * Badge Progression: Each build starts with 20 Badge slots across the six disciplines of Shooting, Finishing, Playmaking, Defense, Rebounding, and, new to 2K27, Physicals. All 20 slots are immediately available, but players must earn Badge Tokens to fill them. Progression to earn Tokens is tracked through six meters driven by live in-game performance, Team Practice drills, and Gatorade workouts. Tokens can be reassigned at any time, though Tokens earned through in-game events remain locked to their discipline, while Bonus Slots and Tokens apply to any discipline. * The Synergy System: The next evolution of Badges and boosts, the all-new Synergy system allows players to surpass the max potential of their Badges. The system features 16 total Synergy slots broken into two components: Fuse and Reaction Badges. Together, these Badges receive a massive boost in-game and even reach Legend tier Badges. * Badge Loadouts: New in NBA 2K27, Badge Loadouts let players save different Badge combinations and swap the active Loadout before tip-off to counter a matchup's size or playstyle without exiting to the menu. Each MyPLAYER starts with one Loadout, with three more available through REP, Challenges, and Crews. * Takeover Progression & Perks: Players can define their clutch performance across five disciplines, 19 unlockable Takeover Abilities, and specialized Perks (Accelerator, Longevity, Overdrive) designed to optimize how momentum builds and sustains. A unique Takeover Ability, Hydration Hero, can be assigned to any of the five slots to prevent Adrenaline and Stamina drain. * Build Specialization: Revised quest tracks add Physicals as a sixth discipline alongside Shooting, Finishing, Playmaking, Defense, and Rebounding, with 10 objective-based quests per track yielding exclusive cosmetics, Cap Breakers, and a permanent Synergy Slot upgrade at Level 10. For full details, check out the MyPLAYER Builder Courtside Report. Visit the NBA 2K27 official website for more information. Follow NBA 2K27 on TikTok, Instagram, X, YouTube, and Facebook for the latest NBA 2K27 news. NBA 2k27 releases soon. NBA 2K27 launches worldwide on September 4, 2026 on PlayStation(R) 5 (PS5(R), XBOX Series X|S, PC via Steam, and Nintendo Switch 2. Early Access for NBA 2K27 begins August 26 at 9:00 AM PT for players who purchase the Deluxe Edition or the Ultra Edition, up to nine days ahead of global launch. PlayStation(R) 5 (PS5(R), XBOX Series X|S, and PC via Steam. Want to talk sports and/or games with the fastest-growing community in gaming? Join the conversation by joining Sports Gamers Online on Discord, and check out its Twitter and Facebook pages as well as its growing YouTube Channel!

GamingBolt
Aug 14th, 2026
Small Axe Studios is a new AAA team under 2K working on a new sports franchise.

Small Axe Studios is a new AAA team under 2K working on a new sports franchise. The studio is made up of a host of game industry veterans who have worked on several games, from UFC and FIFA to Need for Speed. 2K Games has announced the opening of a new studio based in Vancouver, British Columbia, Canada. Named Small Axe Studios, the team will develop AAA games and includes many veterans of the gaming industry. Its key leadership roles include Aaron McHardy as vice president and executive producer, Gary Paterson as head of design, Tom Pan as head of operations, and Mike Thompson as head of engineering. McHardy has worked in the games industry for 21 years, and before joining 2K, had worked as an executive producer at Electronic Arts Vancouver on projects like Madden, College Football, and FIFA - now known as EA Sports FC. Paterson has a similar track record. He's a 22-year veteran who's worked on a wide range of sports titles including FIFA Manager, FIFA Street, and NBA Live during his time at EA. He has also worked on the Need for Speed franchise as studio design director at Criterion Games. Pan, having spent 20 years in the industry, has worked on games like UEFA Champions League, SSX, Tennis, NHL, UFC, and FIFA during his time at EA. Thompson has worked as technical director on NHL and UFC, running advanced technology teams during his EA tenure. Small Axe Studios has also hired Brent Breedveld as animation director, Karl Gryc as art director, and John Cruz as technical art director. The team as a whole is handled by head of HR Trisha MacWan, who has previously held HR leadership roles at Phoenix Labs and Glu Mobile. Breedveld has one of the most varied catalogues in terms of games he has worked on. During his 14-year tenure at Relic Entertainment as principal animator and animation director, he had a hand in shipping critically acclaimed strategy games like Age of Empires 4 and Company of Heroes. He has also worked on the original Warhammer 40,000: Space Marine. Going further back, Breedveld has a history in the film industry, having worked at Prime Focus World with film credits that include Watchmen and Superman Returns. Gryc - a 22-year veteran - has worked on several classic critically-acclaimed games like Company of Heroes, Dawn of War, Turok, Academy of Champions, Pure Futbol, Deserts of Kharak, and Sleeping Dogs. His most recent contributions can be seen in Homeworld 3 and Crossfire Legion - projects on which he served as art director. Currently, Small Axe Studios is looking to grow its teams and has posted job listings on its website for a variety of roles, ranging from lighting artist and senior gameplay online engineer to producer and even a gameplay systems software engineer. While the studio's first project hasn't yet been announced, Small Axe Studios has said that it is "built on a fiercely protected, ego-free culture" that prioritizes "coaching over criticism." As the wealth of experience across the studio's teams would indicate, Small Axe Studios is building "2K's next blockbuster sports franchise". Which sport will be tackled remains to be seen, though 2K might be looking to develop games across hockey, soccer, and American football to capitalize on the success of the NBA 2K series. Follow Gamingbolt: