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Dentsu

Marketing analytics and digital advertising solutions

Alliance Partner Manager

Business Development & PartnershipsUpdated on Nov 13
Full-timeMaryland, USA

About the Job

Requirements

  • At least 7 years of experience in alliance management, enterprise sales, business development, consulting, digital marketing, technology services, or a related field.
  • At least 5 years of experience selling or supporting digital, marketing, consulting, customer experience, or technology solutions.
  • Demonstrated success leading complex enterprise sales pursuits involving multiple stakeholders and decision makers.
  • Experience working with Adobe products, Adobe account teams, or the broader Adobe partner ecosystem.
  • Strong understanding of customer experience, marketing technology, digital transformation, commerce, data, analytics, and customer engagement solutions.
  • Ability to develop and maintain relationships with senior leaders and executive stakeholders.
  • Experience creating strategic account plans, business development strategies, and revenue growth initiatives.
  • Consultative selling and solution development capabilities focused on translating client challenges into business value.
  • Experience managing pipelines, forecasting revenue, and using customer relationship management platforms such as Salesforce.
  • Ability to influence cross-functional teams and drive alignment across multiple business units and partner organizations.
  • Experience in partner-side selling motions and programs.
  • Experience selling into or partnering with Adobe and familiarity with the Adobe ecosystem.
  • Ability to engage with senior vice president and C-level leadership.
  • An active professional network.
  • Ability to use disciplined pipeline management, forecasting, and sales-stage rigor within Salesforce.

Responsibilities

  • Originate, qualify, and close new enterprise opportunities, leading joint Adobe and Merkle pursuits from discovery through signed statement of work.
  • Own executive relationships with client economic buyers and decision makers, and build the multi-stakeholder buying groups needed to advance deals at target accounts.
  • Build and prioritize a named account list of large, transformational opportunities aligned to joint solutions such as Experience Concierge and Modern CRM, and to Adobe strategic sales plays.
  • Contribute to and help lead the joint pursuit process with Adobe account teams, including Go/No-Go qualification, win-theme development, pursuit-team mobilization, and close planning.
  • Develop proposals that connect Merkle services to measurable client value, and partner with solution and delivery leads to scope and hand off closed work.
  • Collaborate with industry owners, manage relationships with Adobe partner managers, and drive sales and marketing initiatives with Adobe partner sales and marketing teams.
  • Serve as a subject matter expert on Adobe; support new sales at existing clients and new logos.
  • Train and support Adobe Partner Sales Managers who match partner opportunities with trusted service-provider partners to help close deals.
  • Execute duties in alignment with the approved sales plan for Merkle services for partner and Merkle-influenced partner license revenue.
  • Deliver and contribute to the joint narrative between Merkle and Adobe in cooperation with Merkle solution owners.
  • Support internal teams cross-functionally in identifying, developing, and closing new business.
  • Lead Adobe Alliance enablement, including participation in go-to-market activities, deal registration and incentives, and management of Merkle's virtual presence with the partner.
  • Drive the partner alliance to greater maturity across sales, marketing, enablement, joint initiatives, and delivery.
  • Contribute through internal teams to developing alliance partner offerings and go-to-market strategy.
  • Assist in managing the Adobe Power Map and advancing Merkle's thesis into the Adobe team.
  • Execute solutions that meet clients' unique business needs and position them effectively.
  • Enter and track all opportunities in customer relationship management portals to manage progress toward performance goals.
  • Position Merkle as a leader in the Adobe Alliance partner ecosystem and build access to senior alliance partner leadership.
  • Achieve alliance and go-to-market solutions metric targets across pipeline, revenue, and win rate.
  • Increase alliance partner maturity across the dimensions of the Merkle Alliance Partner Framework.
  • Operate within the assigned budget.
  • Help shape and contribute to solution development by representing Adobe perspectives, sales processes, and ways of working.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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