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Phiture

Mobile growth consultancy for app optimization

Senior Growth Consultant - Mobile UA

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in Spain

About the Job

Requirements

  • At least 5 years of hands-on paid user acquisition or performance marketing experience for mobile apps, with demonstrable results in efficiency gains, scaled spend, or measurable campaign impact.
  • Fluency in app-specific paid user acquisition, including Google App Campaigns, Meta Ads, Apple Ads, software development kits, SKAdNetwork, and mobile measurement partner concepts.
  • Hands-on attribution and mobile measurement partner experience, including directly troubleshooting tracking and attribution issues.
  • Confidence leading client meetings and a track record of proactively driving conversations and challenging client requests when warranted.
  • Ability to interpret data independently and make recommendations grounded in the numbers.
  • Fluency in English and excellent written and spoken client communication skills, including simplifying technical concepts for less growth-literate stakeholders without losing substance.
  • A demonstrated track record of proactive ownership, including the ability to describe a past troubleshooting or client-management example.

Responsibilities

  • Own the end-to-end strategy, setup, and ongoing optimization of paid user acquisition campaigns across Google App Campaigns, Apple Ads, Meta Ads, and other relevant channels; monitor spend efficiency and creative performance, and investigate tracking discrepancies, delivery problems, and attribution mismatches before escalating.
  • Own the day-to-day client relationship, communication, deliverables, strategic planning, and execution of the agreed strategy.
  • Lead client meetings, educate clients beyond reporting, and accurately communicate the cause of issues, including issues arising from the consultancy’s own setup or execution.
  • Drive client conversations, question requests when warranted, proactively bring recommendations, and represent account strategy to senior stakeholders.
  • Connect paid media with organic and creative perspectives, identifying cross-functional implications for the wider team.
  • Apply mobile-app paid media expertise, including software development kits and implementation, SKAdNetwork measurement restrictions and implications for testing and attribution, and mobile measurement partner functions.
  • Analyze monthly metrics, set targets, identify trends and areas of concern or opportunity, and make data-grounded recommendations in terms of the client’s business; read dashboards such as Looker Studio.
  • Guide client points of contact and junior team members while retaining individual ownership of accounts; investigate problems, propose and follow through on actions, and close the loop with stakeholders.

Desired Qualifications

  • Experience with apps for children or families, or with highly regulated or brand-sensitive clients.
  • Familiarity with programmatic or demand-side platform media buying.
  • Experience working alongside a dedicated data or attribution specialist and comfort collaborating closely with a technical counterpart.

About the Company

Phiture

Mobile growth consultancy for app optimization

Phiture is a mobile growth consultancy that helps apps grow. It offers five core services—App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting, and Subscription Revenue Optimization—guided by its Mobile Growth Stack framework. The company works with product and marketing teams to develop growth plans, or it can manage growth on behalf of the teams. Their approach centers on applying a structured set of growth activities to improve visibility, user engagement, and monetization. Compared with competitors, Phiture differentiates itself with its formal framework (Mobile Growth Stack) and a track record as a multi award-winning partner, allowing it to either empower teams with skills or manage growth directly. The overall goal is to help apps acquire, retain, and monetize users at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2016

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