D

Dentsu

Marketing analytics and digital advertising solutions

Media Strategy Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeWarsaw, PolandNo salary listed

About the Job

Requirements

  • At least 3–4 years of experience in media strategy at a media agency or on the client side.
  • Very good knowledge of the media market, research tools, and the communications ecosystem across offline and digital media.
  • Advanced ability to work with data, including analyzing and interpreting campaign results and identifying performance drivers.
  • Deep understanding of marketing, technology, and consumer trends.
  • Experience developing strategic presentations, including storytelling, structure, and visualization of ideas.
  • Fluent English for working with documentation and international clients.
  • Ability to lead workshops, training sessions, and strategic meetings.

Responsibilities

  • Create communication architectures and media strategies that address dentsu clients’ key business challenges, with a strong focus on media efficiency, including ROI, incremental reach, and cost efficiency.
  • Identify consumer, media, and business insights and translate them into data-driven recommendations to maximize marketing effectiveness.
  • Design strategies based on evidence-based marketing, including research, effectiveness models, and market benchmarks.
  • Co-develop and use effectiveness measurement models, including marketing mix modeling, incrementality tests, and attribution, in strategy and media recommendations.
  • Provide strategic advice on media planning and buying in close collaboration with Client Management, Performance, Paid Social, Data & Analytics, and creative teams.
  • Monitor media, communications, technology, and consumer trends and apply them to client projects.
  • Participate in new-business processes by preparing pitch strategies and leading working teams.
  • Educate and inspire client and internal teams through training, workshops, newsletters, and knowledge sharing.
  • Create innovative projects and recommend them for entry into industry competitions.
  • Build dentsu’s profile through expert presentations, publications, and participation in conferences.

Desired Qualifications

  • Knowledge of or experience with effectiveness measurement tools and methods, such as marketing mix modeling, attribution, test-and-learn, and experimentation frameworks.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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