Parts Advisor
About the job
- A high school diploma or GED, or relevant experience.
- At least 1 year of experience.
- Ability to provide strong customer focus in daily operations.
- Ability to navigate a variety of online parts catalog systems.
- High proficiency with online systems, including Microsoft Office applications such as Word, PowerPoint, and Excel.
- Assist external and internal customers in identifying and procuring the correct parts for work orders.
- Control inventory in the parts warehouse.
- Work with technicians to complete and close work requests and orders.
- Research and order requested parts using different websites and catalogs.
- Assist with receiving parts, stocking inventory, and fulfilling orders.
- Assist with incoming calls and counter customers when needed.
- Remove and stock items from vehicles.
- Perform other related duties as assigned.
About the company
Fraza Group provides and services material handling equipment such as forklifts, aerial lifts, and utility vehicles to keep warehouses and industrial operations moving. Its approach combines equipment supply with ongoing maintenance and fleet services, and it adds fleet data analysis through the Vitan division to optimize performance. The company differentiates itself with an integrated, end-to-end offering and strategic acquisitions that expand its geographic footprint beyond Michigan. Its goal is to be a comprehensive service organization that helps customers manage everything that moves within their business, acting as a centralized, reliable partner for material handling needs.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Canton, Michigan
Founded
1986
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Simplify's Take
What believers are saying
- KION expanded Vitan into western Michigan in 2022, adding immediate dealer territory.
- Hyundai Material Handling launched at Vitan on June 2, 2025, widening product breadth.
- Fraza joined Mitsubishi Logisnext's 2026 Dealers of Excellence, validating service quality.
What critics are saying
- Toyota Material Handling and Crown dominate new-equipment share, pressuring Fraza's margins by 2026.
- Electric forklifts and automation shift demand toward software-rich OEMs, shrinking service-only differentiation.
- A failed integration across Fraza, Vitan, Matthai, and Buffalo Lift Trucks would fracture execution.
What makes Fraza / Vitan Equipment unique
- Roger Runyan pairs dealership sales with fleet-risk analytics and service contracts.
- Fraza/Vitan spans Michigan, New Jersey, Pennsylvania, Maryland, and Buffalo through Material Handling Group USA.
- KION territory expansion and Hyundai line access broaden brands beyond local forklift dealers.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation
- 401(k) Retirement Plan
- 401(k) Company Match
- Flexible Work Hours