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First Due

All-in-one public-safety operations platform

Director, Product Marketing

Product MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$190k

About the Job

Requirements

  • At least 8 years of B2B software-as-a-service product marketing experience with increasing responsibility.
  • At least 3 years leading product marketing strategy for enterprise software products.
  • Demonstrated success launching enterprise software-as-a-service products and driving market adoption.
  • Experience developing positioning, messaging, pricing support, and go-to-market strategies for complex software platforms.
  • Strong understanding of enterprise software buying cycles and multi-stakeholder purchasing decisions.
  • Experience supporting Sales organizations through enablement content, competitive positioning, and product education.
  • Strong written, verbal, and presentation communication skills.
  • Experience translating technical concepts into customer-focused messaging.
  • Track record leading a high-performing marketing team.
  • Experience conducting competitive analysis, market research, and win/loss analysis.
  • Analytical experience using product adoption metrics, pipeline data, and campaign performance to inform strategy.
  • Ability to influence cross-functional teams without direct authority.
  • Project management skills and ability to manage multiple product launches simultaneously.
  • Experience partnering with Product Management, Engineering, Sales, Customer Success, and Executive Leadership.
  • Experience using artificial-intelligence-powered tools to improve marketing productivity, content creation, and market research.
  • Applicants must be authorized to work for any US employer; the employer is unable to sponsor or transition sponsorship ownership of employment visas.
  • Hiring is contingent on successfully passing a criminal background check.

Responsibilities

  • Build, coach, and develop a high-performing product marketing team.
  • Build and maintain segmentation strategy for current market focus and future market investments.
  • Develop and maintain differentiated product positioning and messaging that communicate customer value across public safety markets.
  • Partner with executive leadership and key stakeholders to update the company story, differentiators, and rationale for agency modernization.
  • Lead go-to-market strategy for new product launches, major feature releases, pricing updates, and product enhancements.
  • Collaborate with Product leadership to influence roadmap prioritization using market insights, customer feedback, win/loss analysis, and competitive research.
  • Own competitive intelligence, tracking competitor strategies, tactics, pricing, and product developments.
  • Build launch plans aligning Product, Marketing, Sales, Customer Success, and Executive stakeholders.
  • Translate technical functionality into customer benefits tailored to executive, operational, and frontline public safety audiences.
  • Develop sales enablement materials, including battle cards, presentations, demo narratives, objection-handling guides, and customer-facing collateral.
  • Create messaging frameworks for digital marketing campaigns, website content, demand generation, webinars, trade shows, analyst relations, and customer communications.
  • Develop customer personas, buying journey maps, and market segmentation strategies.
  • Work with Revenue Operations and Marketing Analytics to measure launch effectiveness, campaign performance, pipeline influence, product adoption, and customer engagement.
  • Use artificial-intelligence tools to accelerate content development, competitive research, messaging refinement, and go-to-market planning while maintaining editorial quality.

Desired Qualifications

  • Public safety, GovTech, or highly regulated B2B software experience is preferred.
  • Familiarity with Fire, EMS, Law Enforcement, or local government technology markets is a plus.
  • Ability to connect product strategy with commercial outcomes.
  • Executive presence and ability to communicate with senior leaders.
  • Customer-focused approach and interest in understanding user needs.
  • Data-driven decision making that balances analytics with creativity.
  • Comfort working in a fast-paced, high-growth software-as-a-service environment.
  • Ability to build cross-functional relationships and collaborate effectively.
  • Curiosity, adaptability, and motivation for continuous learning.
  • Interest in technology that improves public safety and helps first responders serve their communities.

About the Company

First Due

All-in-one public-safety operations platform

First Due provides a single software platform for public safety agencies that unifies and modernizes operations across Fire, EMS, and Law Enforcement. Its main products include a full suite of tools: pre-incident planning, mobile response, electronic patient care reporting (ePCR), NERIS and NEMSIS-compliant reporting, scheduling, fire prevention and inspections, asset and inventory management, and community engagement. The platform is integrated so agencies can access all these features in one place, reducing the need for multiple separate systems. Compared with competitors, First Due differentiates itself by offering a comprehensive, end-to-end solution designed specifically for public safety across multiple disciplines, with thousands of customers and hundreds of thousands of users across the U.S. and Canada. The company aims to help agencies streamline day-to-day operations, improve efficiency, and deliver better service to the communities they protect.

Company size
Not listed
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$355M
Headquarters
Miami, FL
Founded
2016

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